Gemma Barter

WP Recipe Maker - Recipe Collections Meal Planner Who needs white label recipe box tutorials for their members to be able to understand how the meal planner works ? The problem is the recipe box can be a bit confusing for new users. I've build a list of pop up tutorials for users to quickly check out how a feature works. You can easily edit the content and style of the tutorials to suit your site. We can also use the short tutorials in an email onboard sequence when new users join the site to teach them how it works.

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Are your emails making an impact? 🚀 I've just published a new blog on Tableside Creatives about the power of personalised email automation for restaurants—and trust me if you're a restaurant owner, operator or marketer - it's worth a quick read. If you’ve ever received a generic email that made you hit delete instantly, you’ll know the importance of crafting emails that actually resonate. Personalised, bite-sized, and well-timed emails aren’t just good marketing—they’re the secret to building stronger relationships with your customers and driving repeat business. From mid-week incentives to loyalty rewards and revisit campaigns, I've broken down how to create automated emails that feel like they’re made just for them—and the results speak for themselves. Ready to up your email game? Check out the full blog here: https://lnkd.in/gEvU4BgE #RestaurantMarketing #EmailAutomation #TablesideCreatives #Marketing #TakeitTableside

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If you are heading to the Independent Schools'​ Bursars Association conference next week, read this. Michelle Parnham (MHFA) lays out six key tips to help independent school catering teams to enhance their operations. #schools #ISBA24 #bursars

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It's out! Our report on the state of the marketing jobs market is out - and <spoilers> it's not very optimistic. That said, we've tried our bestest to make this report useful to anyone who has been searching for a new role. Inside, you'll find: 📊 The numbers - what the data says 🤔 What we think those numbers mean 👻 80% of marketers have been ghosted 🫥 25% of marketers refusing to apply to roles with 100 applicants or more 💁‍♀️ Advice from Talent Managers ... and much, much more We go into what we think is going wrong in the market: 👥 Too many marketers, too few jobs (you knew that) 💾 Tech isn't helping anyone & it's being badly used 😈 Some badly incentivised recruiters causing havoc And what we think might help: ☎️ Old fashioned comms 📣 Old fashioned marketing skills A massive thank you to everyone who participated in the survey, both on the candidate side and the TA side, we really appreciate all of your input and we've tried to include as many of your comments as possible! Full report below (expand to download!)

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Check out the new post‼️ It was great to talk and discuss the development of marketing with Charlotte and it made for some really interesting content🤝🏻 Go watch the video, give us a Like and let us know your previous uni experiences, wether it’s related to pompey, marketing or just in general✅

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Calling all my LinkedIn connections! Are any of you restaurant owners or directly involved in running a restaurant? I'm currently conducting research on the challenges, opportunities, and overall climate within the restaurant industry and would greatly appreciate the insights of those in the field. If you have 10 minutes to spare for a chat, please feel free to comment below or reach out to me directly. Your experiences and knowledge would be invaluable to my research. Thank you in advance 😊 #RestaurantIndustry #IndustryInsights #Networking #Research

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State of Social has officially launched! The first industry-wide benchmarking report dedicated to social media metrics for UK hospitality operators. I first floated this project idea a couple of years ago, but it was never quite the right moment to launch. Fast forward to today, and we have partnered with hospitality research experts KAM Insight to pull together a survey I believe will be invaluable to industry marketeers. With the support of the leading talent from key hospitality brands in our advisory group (thank you Ruth, James, Juliette, Danny, Edwina, Sheri and Dan), State of Social has been designed to capture critical insights on Instagram, Facebook and TikTok, enabling marketing teams and business leaders to: 📊 Benchmark performance against competitors 💡 Make informed strategic decisions at board level 💸 Back spending with data-driven metrics 🚀 Elevate social performance and solidify brand presence online Operator brands, hospitality marketeers and industry leaders; we need your help. The more brands that complete the survey, the more robust the data benchmarking will be and you'll only get access to the full benchmarking report if you share your data! Tag your peers below and share with your network to drive participants. We're thrilled to have Young's Pubs, Pizza Pilgrims, Bill's Restaurants, Harry Ramsden's and East Coast Concepts on board as supporters already. Submit your brand metrics here by 30th November 2024 > https://bit.ly/4dVWwbE This is the first of hopefully many invaluable State of Social reports. Special thanks to Katie Jenkins, it has been an absolute pleasure working with you on this project and I am so excited for what's to come. #SocialMedia #Hospitality #Benchmark

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Eeeeek! This is a game changer for the hospitality industry.... State of Social has officially launched! The first industry-wide benchmarking report dedicated to social media metrics for UK hospitality operators. Delivered in partnership with KAM Insight, the FREE report will capture critical insights on Instagram, Facebook and TikTok, enabling marketing teams and business leaders to: 📊 Benchmark performance against competitors 💡 Make informed strategic decisions at board level 💸 Back spending with data-driven metrics 🚀 Elevate social performance and solidify brand presence online Operator brands, hospitality marketeers and industry leaders; we need your help. The more brands that complete the survey, the more robust the data benchmarking will be and you'll only get access to the full benchmarking report if you share your data! Tag your peers below and share with your network to drive participants. We're thrilled to have Young's Pubs, Pizza Pilgrims, Bill's Restaurants, Harry Ramsden's and East Coast Concepts on board as supporters already. Submit your brand metrics here by 30th November 2024 > https://bit.ly/4dVWwbE #SocialMedia #Hospitality #Benchmark

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Hospitality marketers, creating branded email campaigns in under 60 seconds? It’s happening! Check out how effortlessly Sips Events Ltd crafted and sent a fully trackable campaign using Stampede’s new QUICK CAMPAIGN feature—all from an iPhone! ✅ Branded ✅ Fast ✅ Automated ✅ Trackable ✅ Tailored Imagine the impact this could have on your marketing strategy. What would your team think of this efficiency boost? #HospitalityMarketing #Stampede #EmailMarketing #MarketingAutomation

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Do you want to be added to the guest list? 🌟 There's a new event in town, and tech marketers, it's been designed specifically for you! Here's the rundown: 2️⃣ Incredible speakers with decades of experience 4️⃣ Panel guests 💯 A room of tech marketers 🥂 Welcome Drinks 🍕 Post-work pizza 🌿 Central Bristol The topics ⬇ AI: The new generative AI tools you need to solve real-world problems for your tech brand. Strategy: Creating a business case for your marketing strategy to get that all-important internal buy-in. Brand Panel: How to humanise your tech brand. So if you're a marketer in the wonderful world of tech, come and join us: https://lnkd.in/ePqYYvCw Feel free to tag your fellow tech marketers too! P.S. This is an event for marketers to network, learn and share experiences. It will give you real actionable insights to help you in your role, but please, leave your sales pitches at home. #Bristol #Martech #Marketers 📸 Thought Quarter | The Tech Partner of Changemakers Bristol Launch Party 2023.

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You don’t stumble into growth – you PLAN for it! As you map out your 2025 strategy, here’s where to focus: ✅ Retention marketing (because existing customers are GOLD) ✅ Testing new channels like TikTok and SMS ✅ Seasonal campaigns that are thoughtful, not rushed What’s the one thing you’re prioritising in your 2025 growth plan? Not sure where to start? Our 2025 Digital Marketing Trends Report breaks down the key opportunities set to drive growth next year. Download it now and get ahead: https://lnkd.in/eYhgpaDh #FoodAndDrinkMarketing #FoodMarketing #GrowthStrategy #MarketingTrends2025 #DigitalTrends2025

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Thanks for coming Neel Patel! Spoke on a great panel yesterday with Trapeze Media on the cookieless future and how Google Consent Mode V2 will affect results and tracking. As always, first party data is important but even more so in 2024!

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Make sure your targeted marketing is valuable to the customer, and not creepy… Listen to the full pod episode here 👉🏼 https://lnkd.in/eNTAqPuv

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In an era where online presence is crucial for business success, understanding the significance of Search Engine Optimization (SEO) cannot be overstated. Looking for ways to enhance your visibility and branding, build trust and credibility or for a higher return on investment? Reach out to us LOCALiQ_UK winners of SEO Agency of the Year in the UK Agency Awards 2024. #SEO #bevisible #onlinepresence

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🚨 New Report Alert 🚨 We partnered with American Express to bring hospitality businesses an in-depth report that uncovers the biggest challenges they're facing and, more importantly, how to overcome them 🎯 👉 Download the full report to learn: - How to use insights to optimise your business - Which tasks you can and should be automating - How to save time training and managing your staff https://lnkd.in/ez9ARRKN Props to the incredible Katie and Liliana for getting this out in the wild in both the UK and Spain. Vamos!

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INFLUENCERS GET A BAD REP, ESPECIALLY IN HOSPITALITY, MAINLY BECAUSE BUSINESSES DON’T UNDERSTAND THEIR BENEFIT… Why should brands work with influencers? Erm because they have influence with the people that you want to reach and engage with in your marketing! If you aren’t collaborating with content creators then you are massively missing out.

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In any industry, Sales is tough. In any industry, you need to stand out. One nugget I loved from yesterday's webinar with Jonathan Mills about being different in your outreach and not just 'Hey, we're agency number 76 from Surrey Hills and we sit at the intersection of creative data and technology. Can we have a chat?' Link in the comments to the full webinar #creativenatives #businessdevelopment

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