If you're thinking about a brand refresh, you may wonder how you can justify the extra work to C-Suite colleagues in challenging economic times. Consider taking a leaf out of Angela Greenwood's book and using GrowthOS to clearly illustrate the link between brand and revenue. In 2023, the CMO of Youi lead a brilliant brand refresh whilst taking her C-Suite colleagues and board on the journey with her. Read the full case study here: https://lnkd.in/g2iDRR48
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Most C-suite Executives are MIA When it comes to personal branding But would you blame them ? Here's a carousel that would give some clarity on C-suite Executives having personal brands. Swipe through → It was a pleasure doing this with you Amanda Charles...thank you for being patient 🙏 Repost ♻️ if you got value P.S.. Should C-suite Executives have personal brands?... Does a strong executive personal brand make you more likely to connect better with their business?
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Transform happy customers into powerful brand advocates! Deliver exceptional service, share success stories, and reward loyalty to build lasting connections #BrandAdvocates #CustomerLoyalty #CustomerSuccess #ReferralProgram #ClientSuccess
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DISQO data 🤝Ovative's measurement strategy. Happy to help Coach and Ovative to ensure effectiveness in Coach's Wear Your Shine campaign. #Advertising #Impact #Measurement #Data
How do you measure brand media's long-term impact? Coach partnered with Ovative for its Wear Your Shine campaign to measure its brand media investment's impact on incremental revenue and brand health. Using key Enterprise Marketing Return (EMR) components, Ovative's measurement strategy with third-party partner DISQO demonstrated that more than 50% of brand media’s impact on revenue occurs after media is in market. Discover how Ovative validated it all: https://bit.ly/3VkTlC2
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This isn’t the best positioning and messaging. But it is my proudest. I joined the organization and listened. In doing so, I realized the current messaging didn’t fit. We weren’t talking about our customer’s favorite parts of the solution. We weren’t talking about what Sales said prospects got most excited about on calls. This was the first time I did a real positioning and messaging exercise, one that wasn’t part of a larger branding project. Since then, I’ve created a process that’s repeatable and taught others how to do it. ➡️ Are you launching a new product in the next year? ➡️ Do you have a new competitor in your space? Make sure you’re planning some time to revisit your positioning and messaging. It can make a huge difference! #productmarketing #positioning #messaging #hospitality
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🚀Is Your Brand Strategy Positioned for Success in 2025? 🚀 📢 This is the first of a four-part series exploring winning strategies to set your brand up for success in 2025. As we look ahead to the coming year, every commercial leader should be asking: ❓How are your sales and marketing teams ensuring that brand strategy plans translate into market success❓ Let’s start with two critical components of a winning strategy: ✅ Clear Path to Success: Does your product positioning, access, coverage, and reimbursement strategy provide a seamless route to success? Every step of the product’s journey—from market access to customer adoption—needs to be clearly defined and strategically aligned. ✅ Objective Key Partners: Are your key partners offering honest, objective insights—or just telling you what you want to hear to keep your business? Assessing objectivity means asking tough questions like: Assessing objectivity means asking tough questions like: 1. Are they challenging your assumptions or validating them too easily? 2. Do they bring data-backed recommendations or rely on generic advice? 3. Are they proactively identifying risks and opportunities, or just reacting to your requests? 👀 Choosing partners who provide real value through candid feedback and strategic insights is essential to avoid blind spots and drive success. If you need a second set of highly experienced commercial and brand strategy eyes, they’re just one click away. 👀 📊 How are you evaluating your key partners? Let’s hear your thoughts below as we prepare for 2025 together! #BrandSuccess #ObjectivePartnerships #IlluminationStrategy
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How do you measure brand media's long-term impact? Coach partnered with Ovative for its Wear Your Shine campaign to measure its brand media investment's impact on incremental revenue and brand health. Using key Enterprise Marketing Return (EMR) components, Ovative's measurement strategy with third-party partner DISQO demonstrated that more than 50% of brand media’s impact on revenue occurs after media is in market. Discover how Ovative validated it all: https://bit.ly/3VkTlC2
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🚀 Is your brand leveraging its full potential? Get inspired by the brand journey of Las Quesudas, a Latin food brand we collaborated with at Xzito. Discover how we amplified their brand reputation, identified untapped growth opportunities, and crafted a holistic growth plan that boosted their market presence across the US. Learn how strategic branding and effective marketing assets can transform your business too. Interested in unlocking your growth potential? Let’s connect: https://bit.ly/3VLqSXI Click below to read the full story. 👇 https://bit.ly/45AP2Y7 #Branding #BusinessGrowth #Xzito
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COMPANY: “Our messaging is working just fine.” But also... - Our messaging is being written by 10 different people - We don’t have a master platform to guide direction - We haven’t aligned messaging between the C-suite, marketing and sales Yet, management wonders why... - Sales growth is stagnant or declining - Employees and customers are confused about vision and direction - There's a lack of brand loyalty and advocacy Messaging that doesn’t resonate limits growth and potential. Kills brands. Undermines sales. Should you assess, refine, and align your messaging strategy for better results? Remember, perceptions shape reality. And well-crafted messaging drives perception. It’s time to build the better message. Before your competitors do. Do it today. And if you need assistance, I know a brand firm that can help. *** Learn more about our strategic brand consultancy: https://lnkd.in/eFdmfGe
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🚀 Exciting news! Our co-founder, Kishore Kothandaraman, just published an insightful article on CMSWire about B2B brand building. 🏗️ In the piece, Kishore shares key strategies and lessons learned from interviewing 50 top CMOs. Here are the main takeaways: 🔹Strategic Differentiation Matters: Finding unique differentiators is crucial to stand out in a crowded market. 🔹CEO Collaboration is Key: Successful B2B branding involves strong collaboration between CMOs and CEOs, integrating leadership into brand strategies for a greater impact. 🔹Embrace Experimentation: Adopt an experimentation mindset and adjust based on data to build an adaptable brand. Dive into Kishore’s full article to unlock more secrets to B2B branding success and elevate your strategy! 📈 🔗Read the full article here - https://lnkd.in/ehue9H2a
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