Michelle McClure

In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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🚫 STOP Waiting for Testimonials to Validate Your Expertise! 🚫 Does the thought of not having enough testimonials make you doubt your expertise and ability to attract new clients? Or worse, makes you feel intimidated that you even begin to question the value you carry? (Your Steeze and composure has been put under siege) Then pay attention to me… It’s another “Day Of Deliverance” You see, on LinkedIn where everyone and their dog seems to flaunt stacks of glowing testimonials. It’s easy to believe that without a mountain of praise, you’re just another voice in the noise. This mindset traps you in a cycle of doubt and stagnation. The fear of not being "credible enough" without dozens of testimonials is paralyzing. But here's a provocative truth bomb: Quantity doesn’t equal quality or expertise… You don't need a ton of testimonials to establish yourself as an expert. Now, you may ask, so Judith, what do I really need? What you need is a few authentic, well-crafted testimonials with the client pouring out their heart in genuine appreciation. See, human beings have serious BULLS!IT DETECTORS and they can tell if you are just being overhyped or you really did deliver. That being said, here is how to capture “High Impact” testimonials from your clients that help you build credibility even if you are just starting from the scratch… Let me show you my A.L.S.O Framework (I’m obsessed with frameworks) 🔥 ASK Proactively: Don’t wait for clients to offer feedback. Ask right after you’ve delivered value. Timing is everything. Don’t dull (In Wizkids voice).. 🔥 LEVERAGE Informal Feedback: Screenshots of positive messages, case studies, and social proof are GOLD. Use them! Inneh Joseph is amazing at this.. 🔥 SHOWCASE Client Wins: Highlight your clients’ success stories. Their wins are a testament to your expertise. Don’t be afraid to blow your trumpet, e no easy abeg. 🔥 OWN Your Story: Share your personal journey and insights. Your experience is a powerful testament to your skills. You actually know more than you think you do. In all honesty… You’re an expert because of your knowledge, your impact, and your passion—not just because of a list of testimonials. Focus on quality, provide value, and watch your credibility stack up. No Testimonials? No Problem in the coming days, I’ll tell you exactly what to do.. If you haven’t signed up yet, click here: https://lnkd.in/d8Dyp4rb) This is a 100% Risk Free way to get 5 high paying clients in 90 days or your money back, GUARANTEED !! https://lnkd.in/d8Dyp4rb) Click to learn more Registration Deadline: 13th August 2024 Late registration attracts a $20 non-refundable fee. SEE YOU AT THE TOP #linkedInlight #judithngene

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More successes from my members taking action in my programme and membership: Action on your website = results. Check out this Google Search Console insights report for @‌jessmaysspecialdays. YOUR PAGE IS TRENDING UP ⬆️ The work being put in is paying off as JESS' site becomes more visible. And we made sure that the work Jess was doing didn’t skew the results. You see in Google Analytics you can EXCLUDE your own activity on your website. Want help with these kinds of technical tips to get these kinds of results? Book in for a discovery call to see if we are a good fit. Link is below: https://www.rfr.bz/llak0vs ‌ #onlinebusinesssupport #helpingyougrow #idealclient #supportingyou #businessfoundations #hersuccess #womensupportwomen #seoexpert #seomarketing #localseoconsultant #seoservices #seocoach #seoconsultancy #organicsearch #organicsearchresults #keywords #googleranking #websitetraffic #websiteowner #websitevisibility #seofriendly #engagingcontent #searchengineoptimisation #searchengineoptimization #seotraining #idealclient #morewebsitetraffic #onlinepresence #onlinebusinessowner #helpingyougrow #settingupforsuccess #seomarketing #seosmallbusiness #localseoexpert #localseostrategy #bevisibleonline #onlinebusinessanalytics

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GOOGLE LOVES AN INTERACTIVE WEBSITE... and so do your website visitors too. A great way to make your website more engaging and interactive is to add a short video. Video helps communicate the benefits of your services to a client in a quick and easy to understand format - not only that, video helps build relationships, tell your story and show the benefits of what you do in a way that your client can understand in a few seconds. Video is also great because it can be watched and enjoyed on the move - it can say a lot in a very short space of time, and be easily consumed by your website visitors. 😎 Keep videos short, make your message brief, easy to understand and focus on the benefits your provide for the client. Don't try to explain everything, remember that your video and website for that matter are just the first steps in the customer journey. 👉 For example, car manufactures use video on their websites to create excitement and desire for a particular model. Their videos focus on a few key benefits to the potential client, then finish with a simple call to action to either leave their email address to receive a brochure or book a test drive. The video is just leading a website visitor to the next step in the customer journey of booking a test drive, they aren't trying to sell everything in the video, just create desire, excitement and move the visitor a step closer to buying. I know this all to well as I've been looking at new cars myself for the past few weeks, I even went to a dealership in Edinburgh on Saturday after watching a video for the new Genesis GV70, the video did its job and took me to the next stage in the customer journey. Google has said in its Helpful Content Update and White Paper that it is looking for websites with video. This is one of the many interactive and additional elements that you can put on your website to help better connect with your clients and also help you rank better in the search engine results. ➡️Check out my Photography Website Guide Book called "HELP!! MY PHOTOGRAPHY WEBSITE NEEDS MORE CUSTOMERS" on Amazon - it will help you build a website that converts visitors into customers in simple and easy to follow steps. #creatingsuccessfulphotographers #photographybusiness #photography #success

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Retainer v project – what’s your preference when it comes to marketing outsource? In the B2B space, it takes a mighty big leap of faith to put all your eggs into the retained marketing services basket. But when you do, you’ll likely get the best results…. - an ‘always on’ marketing strategy aligned with your business goals - consistent messaging to keep you always ‘on brand’ – across all channels - a professional external ‘face’ for the company - regular marketing – to keep you in your customers’ minds, not your competitors - access to a mix of marketers with specialisms and up-to-date knowledge - people to call on in a marketing/PR crisis - a fixed out-going you can budget for upfront In my opinion, it's the ideal scenario. But, in a world where ‘ideal’ isn’t always the case, some businesses opt for the interim campaign approach, or have budget that works better project by project. It makes plenty of sense…. - the chance to ‘try out’ a resource with no long-term strings attached - perfect for launches, moves into new territory, etc, where you need to create noise - a blast of activity might be needed if you’re a seasonal business - great for injecting energy and creativity into a lifeless campaign idea - a ring-fenced piece of work you can budget for - if the results are good (better still, phenomenal), try it again - bring in to support your internal team when they’re overstretched, or illness, etc While the days of retainers are far from over, it’s fascinating to see more businesses taking a project approach. A one-off piece of work, with a fixed budget, is a great way to test the water. I find it fascinating to see how the world of work continues to evolve and this is perhaps one of those areas of change. #businessgoals #project #b2b #businesspassion #strategy

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Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

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I advocate for testimonials all the time with my clients. It can feel awkward to ask for them but people who have had a good experience of your service will generally be really happy to share their thoughts with you. I have a framework that I use although sometimes I forget! In this case I asked a client that I have been mentoring for the last couple of months how she had found the experience of working with me and this is what she wrote.. "In the short time I have been working with you I can feel my confidence growing dramatically, believing in myself, and trusting my instincts more. Having your support has been invaluable and you are truly an inspiration. You have taken the time to understand me, the company, the challenges and a have tailored your teaching to support my learning needs. You go above and beyond to support me helping me to achieve my goals and for this I cannot thank you enough, you are such a kind person and I have always been able to be honest and open with you. You have so much knowledge and experience in this field and having the support of someone who has been in my position before makes me feel not alone. I can’t wait to learn more from you and I am loving taking this journey with you." Sharing my passion for great marketing in the care sector and getting feedback like this - well it's why I've launched the Care Marketing Academy. An idea that's been in the pipeline for a long time but now it's my time to be FEARLESS!! If you'd like to find out more please click on the link. https://vist.ly/3aahk

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Everything you learn inside THE SOCIAL SPOTLIGHT COURSE to attract HIGH PAYING clients as a Social Media Manager Build your authority to attract premium clients Visual Identity + Offer statement creation Optimise & audit social media to pack a punch Create your portfolio & price your packages Create content that doesn't take your entire day Do Lead generation + engagement the right way And So much more! It's time🥁🥁 It's time you learn social media management from someone who 👉🏻Has actually been a social media manager 👉🏻Has been a service provider and knows actually what goes into building an SMM business 👉🏻Is actually earning 6-fig INR consistently for more than a year 👉🏻Has worked with 55+ clients from 35+ industries for both product-based & service-based business niches in 4.5 years 👉🏻Has created more than 3000 posts in my social media management journey (easily double this if you count my corporate experience) 👉🏻Actually, quit & left her toxic 9-5 job to go all in my SMM business 👉🏻Got 21K followers on LinkedIn 👉🏻Signed 97% of her clients through inbound marketing (i.e. no ads, no DMs, hardly any engagement) 👉🏻Created mostly 90% singles & carousels and 10% reels (just started showing up at the start of 2024 and took almost 5 months break) 👉🏻Did not achieve this overnight, took almost 3.5 years to reach here 👉🏻Says everything is possible, with the right, knowledge, support & mentor 👉🏻Is now ready to create & teach the most simple & practical way to learn social media management -- 🕊💥 If this is who you are and what you want to be, comment SPOTLIGHT to buy the course now! ☁Follow Aditi Jain for you to up your game in business, content creation, personal branding and SMM

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Join my new membership and get LIVE monthly client attraction strategies, coaching and accountability as you build your business ⏬ 💥 ⁠ https://lnkd.in/eZduFwet ⁠ A successful and predictable copywriting business is not a crapshoot, fluke or fantasy. It's a step-by-step process. There are clear and specific milestones to follow in order to hit your income goals...⁠ ⁠ ...find the high-quality clients you're looking for...⁠ ⁠ ...create the freedom you crave... ⁠ ⁠ ...and design your life in a way that feels SO DAMN GOOD for you. And while the steps are fixed (you must go through them in this order)... The timeline is fluid. You can build the copywriting business of your dreams a LOT faster than you think when you have mentors who can show you the way... And a community that has your back. ⁠ 👏👏👏 THAT is the biggest difference between copywriters making piecemeal paychecks and those making consistent and predictable income. ⁠ I can say this from personal experience… ⁠ ⁠ When I was a freelance copywriter trying to do EVERYTHING myself with no roadmap, no mentor, and no community...⁠ ⁠ I was struggling. 😒⁠ ⁠ I had NO IDEA how to negotiate retainers...⁠ ⁠ How to package and price my offers...⁠ ⁠ How to position myself with more authority...⁠ ⁠ Or how to transition into higher-level services like marketing strategy or content marketing…⁠ ⁠ But once I started surrounding myself with fellow copywriters, mentors, coaches, and peers who were doing what I wanted to be doing…⁠ ⁠ THAT is when everything changed and my business took off 🤩⁠ ⁠ ⁠And I’ve seen this happen time and time again with my students...⁠ ⁠ "It’s been a year since I left my full-time job to pursue my copywriting business full-time. This month I will clear $15k." - Shawnna "I’m on track to make over $10k/month exactly one year after I joined." - Lexi "In my first year, I quit my 9-5 and then went on to make steady 10k+ months." - Sara So whether you're just getting started on your search for clients... Or you're already at Step 3 or 4... ⁠ 💥 SPARK can help you build your business faster, with less stress, and more clarity – and you won't be doing it alone. ⁠ ⁠ For more info ⏬ https://lnkd.in/eZduFwet

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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💥 IT'S HERE!!!! 💥 Learn more about my brand new membership for freelance copywriters 👉 https://lnkd.in/edmBNZuD ⁠ You may have noticed that I’ve been dropping (not-so-subtle) hints about this all month… 👀⁠ ⁠ And I’m so freakin’ excited that I can ✨officially✨ share the news with you.⁠ ⁠ For years, the Posse has asked us to create something that will help copywriters level up their experience, consistently get high-paying clients and build a lucrative and predictable business…⁠ ⁠ And we FINALLY did it 🤌⁠ ⁠ I’m so excited to introduce you to SPARK…⁠ ⁠ 👉 A membership for freelance copywriters who are ready to learn the exact skills, strategies and tools they need to build the copywriting business of their dreams. ⁠ ⁠ Whether you...⁠ ⁠ 💥 JUST learned copywriting basics and are now ready to turn your fresh skills into dollar bills…⁠ ⁠ 💥 Are a copywriter who’s gunning to get more experience so you can turn your side hustle into serious business…⁠ ⁠ 💥 Or you want to grow your authority and find better ways to serve quality clients…⁠ ⁠ SPARK IS FOR YOU!⁠ ⁠ Here is what's waiting for you inside 👇⁠ ⁠ ✅ Posse-proven strategies for attracting, landing and retaining high-quality clients…⁠ ⁠ ✅ An entire collection of tools, templates and mini-trainings to help you streamline your business (up to $10,000/month or any other number your goal is set at)…⁠ ⁠ ✅ Ongoing mentorship and support of award-winning coaches and copywriters (including yours truly! 🙋🏻‍♀️) ⁠ ⁠ ✅ Access to a community of copywriters who believe in you, hold you accountable and celebrate you so hard. ⁠ ⁠ AND...⁠ ⁠ Because this is the first time I’m opening doors to SPARK…⁠ ⁠ You can join at a massive Founding Member discount (for a limited time only 🚨)⁠ ⁠ Want to learn more about SPARK?⁠ ⁠ 👉 https://lnkd.in/edmBNZuD

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It’s easy to get overwhelmed by all the interweb’s advice and the things you think will help you reach your business goals. But each stage of your business development needs a different focus from you. Whether you’re an aspiring copywriter, a working copywriter, a growing or scaling copywriter, you’ll need different lead gen and marketing activities, products and services and different mindset shifts. I’m going to share them all in this special FREE webinar bonanza. Roadmap to Confident Copywriting How to create a wildly successful business you LOVE to work in (without burning yourself out or second-guessing every step) Wednesday May 8 @ 9am PT (San Fran) // 12pm ET (New York) // 5pm BST (London) AND @ 4pm PT (San Fran) // 7pm ET (New York) // Thurs 9am AEST (Sydney) THE GOAL: To shift from doing All The Things and heading for burnout to knowing EXACTLY what you need to focus on to move your business forward – and become a more confident copywriter. The registration link is in the comments!

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