Bryony Thomas

Bryony Thomas

Stroud, England, United Kingdom
6K followers 500+ connections

About

MEET BRYONY ⇢ Business stability and scalability strategist, business speaker…

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Articles by Bryony

  • My entrepreneurial journey...

    My entrepreneurial journey...

    Entrepreneurship has been vastly glamourised in the media. I do wonder quite where I put my yacht!? The 'gurus' selling…

    34 Comments
  • 10 lessons from a business book still thriving after a decade...

    10 lessons from a business book still thriving after a decade...

    Today, 31st January 2023, the Watertight Marketing book is a decade old! A business book that sells consistently year…

    25 Comments
  • 2020 - The Year I Didn't Die

    2020 - The Year I Didn't Die

    "It's pancreatic cancer, we *might* be able to operate" Dr Griffiths, Southmead Hospital, 19th December 2019 What a…

    25 Comments
  • What's new in the second edition of Watertight Marketing?

    What's new in the second edition of Watertight Marketing?

    I started to draft the second edition of Watertight Marketing in 2016. It would appear that my gestation period for a…

    10 Comments
  • This wasn't on the plan...

    This wasn't on the plan...

    "We've found a tumour in your pancreas." Dr Griffiths, Southmead Hospital, 19.

    80 Comments
  • This time last week, I landed myself in A&E!

    This time last week, I landed myself in A&E!

    I bumped my head last Saturday morning. It hurt, but I didn't think much about it.

    5 Comments

Activity

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Experience

Education

Licenses & Certifications

Volunteer Experience

  • Pancreatic Cancer UK Graphic

    Advocate, Campaigner & Pro-Bono Marketing Coach

    Pancreatic Cancer UK

    - Present 4 years 11 months

    Health

    On being diagnosed with Pancreatic Cancer (pancreatic ductal adenocarcinoma or PDAC) in December 2019, Pancreatic Cancer UK were my go-to resource for trustworthy advice and support. As soon as I was able after my life-saving operation I became involved in campaigning. First sharing my story with the media including The Telegraph, ITV and BBC News, and then as the face of the No Time To Wait Campaign. I have since spoken at a number of events, and supported the lobbying team in ministerial…

    On being diagnosed with Pancreatic Cancer (pancreatic ductal adenocarcinoma or PDAC) in December 2019, Pancreatic Cancer UK were my go-to resource for trustworthy advice and support. As soon as I was able after my life-saving operation I became involved in campaigning. First sharing my story with the media including The Telegraph, ITV and BBC News, and then as the face of the No Time To Wait Campaign. I have since spoken at a number of events, and supported the lobbying team in ministerial meetings, etc.

    The PCUK marketing team is also being supported through the Watertight Marketing Masterplan programme, where I am acting as coach and sounding board as a pro-bono client.

  • Professional Speaking Association Graphic

    Regional President - South West

    Professional Speaking Association

    - 1 year 1 month

    Supporting professional and aspiring speakers to Speak More, and Speak Better, with a series of powerful events. Each regional event provides tips, insight and encouragement on your journey as a speaker, as well as an opportunity to showcase and refine your own skills.

Publications

  • Watertight Marketing; The Proven Process for Seriously Scaleable Sales

    Human Business Thinking

    ** Now in its second edition **
    Full revised and expanded, with two new frameworks, 20+ new case studies, and a fully refreshed naming structure to help you navigate to the areas you need to focus on.

    See publication
  • Marketing Columnist

    MyCustomer.com

    Monthly article looking at mapping marketing to the buying decision for long-term sales success.

    See publication
  • How Intelligent Blogging Can Boost Book Sales

    Guest Chapter in 'The Ultimate Guide to Writing & Marketing a Bestselling Book' by Dee Blick

    Guest chapter on blogging as part of a book marketing in Dee Blick's comprehensive book written for anyone who has ever thought that they might one day, maybe, possibly, write their own book. It's a step-by-step guide with case studies, examples and checklists for an aspiring author to get their book out into the world, and more importantly, into the hands of thousands of readers!

    Other authors
    See publication
  • Watertight Marketing: Delivering long-term sales results

    Panoma Press

    Top 10 Best Seller - Amazon - Small Business Marketing

    "If you’re running a small business and think your marketing activity is as good as it can be, read this book. If you think your marketing could be better, read it twice.” Stephen King, Managing Director, F-works

    Are you wasting your money on marketing?
    (Panoma Press – RRP £14.99)

    Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky…

    Top 10 Best Seller - Amazon - Small Business Marketing

    "If you’re running a small business and think your marketing activity is as good as it can be, read this book. If you think your marketing could be better, read it twice.” Stephen King, Managing Director, F-works

    Are you wasting your money on marketing?
    (Panoma Press – RRP £14.99)

    Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket.

    Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense.

    Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve.

    See publication

Honors & Awards

  • Winner: Triumph Over Adversity Award

    Growing Business Awards

    Awarded to the business that had shown resilience in difficult circumstances.

  • Shortlisted: Rising Star Entrepreneur Award

    We Are The City Top 100

    The Rising Star Awards, now in their third year, are the only awards to solely focus on the UK’s female talent pipeline below management level. Through these annual awards we celebrate 100 individual female contributors who represent the future leaders and role models of tomorrow across twenty different industries. We hope that by raising the profile of our shortlist and winners, we
    will also encourage organisations to consider how they strengthen the development of their female pipeline and…

    The Rising Star Awards, now in their third year, are the only awards to solely focus on the UK’s female talent pipeline below management level. Through these annual awards we celebrate 100 individual female contributors who represent the future leaders and role models of tomorrow across twenty different industries. We hope that by raising the profile of our shortlist and winners, we
    will also encourage organisations to consider how they strengthen the development of their female pipeline and provide opportunities for their female workforce to climb the ranks within their organisations.

    The 200-strong shortlist showcases remarkable women within the UK from across 20 categories representing different industries/professions. These include, Banking, Charity, Defence, Entrepreneurs, Consulting, Insurance, Sales, Technology, Sport and Construction.

    Vote for Bryony to make the Top 100: http://bit.ly/votebryony-watctop100

  • Rising Star Speaker Award

    The Academy for Chief Executives

    The UK's leading mentoring group for Chief Executives works with over 100 top speakers from around the globe who are leaders in their field of knowledge. The Rising Star Speaker Award is given to the top rated speaker in their first year of working with the ACE.

  • Finalist (Marketing & Advertising)

    International Book Awards

    Awarding excellence in English-language publishing from around the world.

  • National Indie Excellence Book Awards - Winner

    NIEA

    Winner: Marketing & PR Category - Watertight Marketing, by Bryony Thomas

    The National Indie Excellence Awards exists to help establish self-publishing as a strong proud and facet of the publishing industry. Recognising authors that put their heart and soul into their work, the NIEA is proud to be a champion of self-publishers and small and independent presses that go the extra mile to produce books of excellence in every aspect.

  • CIM Book of the Month: Watertight Marketing

    Chartered Institute of Marketing

    Andy Fernandez from the Chartered Institute of Marketing says:

    “Marketing is central to any organisations’ growth, but in reaching for that growth marketers must ensure that they are talking the language of business. This will help them to become a convening force within the organisation and will gain the respect and credibility of their peers. Watertight Marketing is an excellent guide on how to achieve that whilst giving them the strategies needed to grow their business.”

  • UK Online Marketing Bloggers & Influencer - Top 20

    Toprank

    "To develop this list, we defined online marketing as the practice of using digital channels to attract and acquire customers. The bloggers selected for the list write consistently about topics such as search engine marketing and optimization, social media marketing, content marketing, online public relations and similar topics. The only way to be included on this list is to be based in the UK, write and share original content about online marketing. Your relevancy to the topic is most…

    "To develop this list, we defined online marketing as the practice of using digital channels to attract and acquire customers. The bloggers selected for the list write consistently about topics such as search engine marketing and optimization, social media marketing, content marketing, online public relations and similar topics. The only way to be included on this list is to be based in the UK, write and share original content about online marketing. Your relevancy to the topic is most important. We also look at metrics to determine the size of your audience and their level of engagement with your content."

Test Scores

  • Myers Briggs Classification

    Score: ENTJ

    From Wikipedia: "ENTJs are among the rarest of types, accounting for about 2–5% of those who are formally tested. They tend to be self-driven, motivating, energetic, assertive, confident, and competitive. They generally take a big-picture view and build a long-term strategy. They typically know what they want and may mobilize others to help them attain their goals. ENTJs are often sought out as leaders due to an innate ability to direct groups of people. Unusually influential and organized…

    From Wikipedia: "ENTJs are among the rarest of types, accounting for about 2–5% of those who are formally tested. They tend to be self-driven, motivating, energetic, assertive, confident, and competitive. They generally take a big-picture view and build a long-term strategy. They typically know what they want and may mobilize others to help them attain their goals. ENTJs are often sought out as leaders due to an innate ability to direct groups of people. Unusually influential and organized, they may sometimes judge others by their own tough standards, failing to take personal needs into account."

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