Pure Public Relations’ Post

“Low fares can open the door, but then it is about finding ways to retain customers while being financially sustainable," – Bryden Campbell, founder of Brand Rebellion. Following last week's announcement that Bonza was going into administration, many people asked the same question: in a market where consumers want lower fares and greater choice, where did the budget airline go wrong? In this article from MarketingMag, Brand Rebellion founder and marketing expert, Bryden Campbell, discusses what brands across all industries can learn from Bonza's downfall. Read the full article via the link below. https://lnkd.in/gx_NzE2c #PublicRelations #Marketing #PRTips #MarketingTips

What brands can learn from Bonza’s failed takeoff | Marketing Mag

What brands can learn from Bonza’s failed takeoff | Marketing Mag

https://www.marketingmag.com.au

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