“Low fares can open the door, but then it is about finding ways to retain customers while being financially sustainable," – Bryden Campbell, founder of Brand Rebellion. Following last week's announcement that Bonza was going into administration, many people asked the same question: in a market where consumers want lower fares and greater choice, where did the budget airline go wrong? In this article from MarketingMag, Brand Rebellion founder and marketing expert, Bryden Campbell, discusses what brands across all industries can learn from Bonza's downfall. Read the full article via the link below. https://lnkd.in/gx_NzE2c #PublicRelations #Marketing #PRTips #MarketingTips
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Reflecting on Bonza's challenges in the competitive aviation sector highlights critical lessons for businesses aiming to disrupt established markets. As Bonza struggled with market entry, branding, and sustainability, it underscores the necessity for a well-orchestrated business strategy and transformative approach. At Exent, our business strategy and transformation services are designed to prepare companies like yours to not only enter competitive markets but to thrive in them. Are you prepared to redefine your market position and ensure your brand’s long-term viability? (talk to us!) #BusinessTransformation #StrategyInAction #MarketLeadership #Innovation #BusinessStrategy
What brands can learn from Bonza’s failed takeoff | Marketing Mag
https://www.marketingmag.com.au
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Sustainable & relevant #RestaurantMarketing is great, but it isn’t easy…some platforms can leave you feeling incomplete and conflicted. Appreciating the complexity of the countless marketing platforms in our current marketplace reminds us that certain mediums complement your business model better than others…nothing wrong with saying that💭 This is where we shine📈and scale! ➡️Our platform is geared directly and ONLY for restaurants🍽️RN has operated successfully in this vertical for 40 years🔽🔽🔽 https://lnkd.in/gh74rcaR
Financing and Marketing Solutions for Restaurants
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Lucy Huxley speaks to Leger Shearings Group chief executive Liam Race about plans to invest in trade marketing and a January incentive for travel agents as part of its campaign to promote 'really exciting transformation' for the brand. Full story: https://lnkd.in/enj-igXq
Shearings invests in trade marketing and incentive to promote rebrand | Travel Weekly
travelweekly.co.uk
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We take your restaurant’s vision and bring it to life, designing cohesive branding that reflects your values and connects with your diners on a deeper level. . . . . #UpscaleMediaDubai #UpscaleDubai #DubaiDining2023 #DubaiGourmet2023 #DubaiRestaurants #RestaurantMarketingAgency #FoodMarketingDubai #RestaurantMarketingDubai #UpscaleMarketingStrategies #dubaimarketingexpert
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At STAAH, we're on a relentless mission to connect the world. With 500+ global integrations, we bridge gaps, empower properties, and redefine hospitality. Check out our latest additions here: https://lnkd.in/gyN_ebya #STAAHOnline #STAAH #integrations #onlinetravelagents #connectivity #wholesalers #bookingengine #upselling #propertymanagementsystem
STAAH New Integrations 2024
https://blog.staah.com
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Explore the transformative impact of channel management on tours, activities, & attractions—all operators benefit from optimising with a channel manager. Read about saving time, effort, and money with channel managers centralising all your bookings in one place >>https://lnkd.in/gKQQcFgN #palisis #channelmanager #channelmanagement #OTAs #distribution
Why channel management is important | Palisis
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🌡 FUELING SALES There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? That's the topic today, now let’s get this show started.
Hotel Marketing Podcast Episode 257 - Most Profitable Marketing Channels for Hotels
hotelnewsresource.com
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There is no need to be a frustrated 😡 catalogue user. Using a catalogue can be enjoyable when shopping for just one branded product and easy if you aim to 'get the cheapest product'. But... Your marketing goal 🎯 is to get the most effective product that will give you the best chance of success and is as cost-effective as possible. In that case, it is pretty tricky, if not impossible, to use a catalogue and do it yourself. It is a bit like booking a holiday yourself. All is great until you have a problem and no agent to support you. A Senior Clark at a well-known barrister chamber, who wishes to remain anonymous, requested from marketing some re-useable mugs to hand out to guests to use at a seminar in their offices and take away with them afterwards. (Great use of promotional products, extending the brand name into the future on a practical product that will be used and seen often) What was received were travel mugs that you get deals on at petrol stations, not the quality drink bottles that will be used forever by Managing Partners at solicitor practices. To avoid wasting your time and anxiety, book your free consultation and industry insights meeting with 'Mr Merch'. The Leighmans team will source for you and present options for your marketing goals. The best bit is that this is all completely free. Book in here 👇👇👇 https://lnkd.in/e-sYMhWj #legalsuppliers #barristerschambers #thelaw #manchesterlawsociety #legal #solicitors
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Great business partners, great people, great results
Global travel retail powerhouse Avolta maintained its strong momentum in 2023, posting +21.6% year-on-year organic growth (proforma) in turnover to CHF12,534.6 million (US$14,214 million) based on constant exchange rates for the year. Unveiling its full-year results today, the company noted a “transformative and successful year for Avolta”, delivering its synergy targets alongside an “impressive” set of financials in its first year. Full financial details and analysis via the link. #travelretail #airports #foodandbeverage #dutyfree Xavier Rossinyol Yves Gerster Cathy Jongens https://lnkd.in/ekiYPcJJ
‘Avolta takes off’ – Retail to F&B powerhouse posts strong 2023 results, declares long-term confidence
https://moodiedavittreport.com
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I have visited a restaurant where I noticed a large board displaying customer testimonials. I find it to be a very important marketing tool for small hotels. Customer testimonials are a vital marketing tool for small hotels and restaurants, offering authentic feedback that builds trust, credibility, and emotional connections with potential guests. They provide word-of-mouth recommendations, differentiate the establishment from competitors, and increase visibility. Overall, testimonials enhance marketing efforts and drive customer engagement, loyalty, and business growth.
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