Pure Public Relations

Although Australia is in the midst of a mental health crisis, research has found that 70% of people with depression are not receiving the minimally adequate treatment they need. Our client Australian Association of Psychologists Inc (AAPi) spoke to Insight Plus to discuss the complex issue, with President Sahra O'Doherty explaining that a lack of access to mental health professionals in rural areas, the prohibitive cost of seeking treatment, and long wait lists are all playing a part in preventing Australians from accessing professional help. To ensure people get the help they need, AAPi is calling for an increase in the Medicare rebate for mental health treatment and has previously advocated for an increase in the number of Medicare subsidised therapy sessions overall. Read more about this issue via the link below. https://lnkd.in/gQDu6KyB #PublicRelations #PRTips #Medicare #MentalHealth #MentalHealthCrisis #Advocacy

Last week, Indian company YesMadam sparked global outrage with a viral stunt that claimed they fired 100 employees via email for being “stressed” at work. While the company later stated the stunt aimed to raise awareness about workplace wellbeing, audiences have widely condemned it as ‘disgusting’ and ‘distasteful.’ In this article for News Corp Australia's news.com.au, Karlie Cremin, CEO of Dynamic Leadership Programs Australia (DLPA), explains how the stunt trivialised the serious wellbeing challenges employees face. She highlights that in a world where workplace mental health issues are already undervalued compared to physical health, stunts like this only harm the conversation further. Read Karlie’s full take here: https://lnkd.in/gRiwQ52A #PublicRelations #PRTips #PRStunt #Wellbeing #Reputation #MentalHealth

Whether you're a client or a friend or follow us for PR tips, we wish you a happy holiday season and a great start to the new year. Today is our last day in the office before much of our team goes on a well-deserved break. But since media opportunities and PR emergencies don't take holidays, we will still have people holding down the fort over the next two weeks. If you need PR support during that time, please don't hesitate to get in touch via our website. We're looking forward to coming back in the New Year refreshed, re-energised and ready to tackle 2025! https://lnkd.in/gV4HazPE #PublicRelations #PRTips #NewYear #PRCrisis #IssuesManagement

With the holiday season fast approaching, many businesses are winding down. But what if this quiet period could be your biggest opportunity? Our free guide, The Summer Advantage, is here to help you amplify your visibility while your competitors hit pause. Packed with actionable strategies, it’s your roadmap to making December and January the time your brand truly stands out. Here’s a sneak peek of what you’ll find: 1️⃣ Secure early media coverage: Learn why December is perfect for getting stories in the pipeline for holiday features – keeping you front and centre while others snooze. 2️⃣ Boost search rankings: Even if search traffic dips, now’s the time to stockpile positive content. Discover tips to fill Google with profile pieces, thought leadership, and more. 3️⃣ Refresh your communications strategy: Take advantage of the lull to experiment with new formats, refine your messaging, and explore fresh ideas like podcasting or social media pivots. 4️⃣ Build a crisis-proof plan: Start 2025 on solid ground by having your crisis management strategies ready to go. View or download the free guide via the link below to learn how you can use the upcoming holiday period to your advantage! https://lnkd.in/gD6eDJ96 #PublicRelations #PRTips #SummerHolidays #BusinessGrowth #MarketingTips #PRStrategy #Marketing

With the holiday season fast approaching, many businesses are winding down. But what if this quiet period could be your biggest opportunity? Our free guide, The Summer Advantage, is here to help you amplify your visibility while your competitors hit pause. Packed with actionable strategies, it’s your roadmap to making December and January the time your brand truly stands out. Here’s a sneak peek of what you’ll find: 1️⃣ Secure early media coverage: Learn why December is perfect for getting stories in the pipeline for holiday features – keeping you front and centre while others snooze. 2️⃣ Boost search rankings: Even if search traffic dips, now’s the time to stockpile positive content. Discover tips to fill Google with profile pieces, thought leadership, and more. 3️⃣ Refresh your communications strategy: Take advantage of the lull to experiment with new formats, refine your messaging, and explore fresh ideas like podcasting or social media pivots. 4️⃣ Build a crisis-proof plan: Start 2025 on solid ground by having your crisis management strategies ready to go. View or download the free guide via the link below to learn how you can use the upcoming holiday period to your advantage! https://lnkd.in/gD6eDJ96 #PublicRelations #PRTips #SummerHolidays #BusinessGrowth #MarketingTips #PRStrategy #Marketing

We've pulled out all the stops for the last edition of Pure Pulse for 2024. We explain why your pitching needs to change over the holiday season and the simple (yet frustratingly common) way that you might be alienating potential customers. Plus, a question for you to ponder over the break: can someone truly ‘own’ an aesthetic or is it fair game to copy the ‘vibe’ of someone’s content? Learn all this and more in this week’s edition below. #PublicRelations #PRTips #ContentMarketing #EmailMarketing

We were proud to see our client, Occupational Therapy Australia (OTA) featured in The Australian last week, providing critical insights into the workforce challenges surrounding NDIS eligibility assessments. Thousands of Australians living with disabilities have been asked to prove their eligibility for the scheme within 28 days, leading OTA to raise concerns about the mounting pressure on occupational therapists who are already being stretched to their limits. Michelle Oliver, OTA's Chief Occupational Therapist, says this influx of reassessments is creating significant workforce and ethical challenges for overstretched OTs, who are left grappling with uncertainty about what the future holds for their profession in the new year. You can read OTA's full response to this important issue in the article below https://lnkd.in/gTHGHdT4 #PublicRelations #Newsjacking #NDIS #OccupationalTherapy #PRTips

We often highlight the remarkable media coverage that our client Berry Street achieves, but today we want to show how Pure Impact has helped this independent child and family services organisation drive measurable change for so many vulnerable people. Faced with a state-wide foster carer shortage, Berry Street's goal was to increase foster care enquiries, attract donations, and bring greater awareness to the challenges faced by vulnerable children and families. To do this, the Pure team collaborated closely with Berry Street, speaking with foster carers, frontline workers, educators, and victim-survivors to craft messaging that truly resonated and inspired action amongst audiences. Using the insights, data and perspectives from these conversations, we elevated Berry Street’s voice to the national conversation. As a result, we’ve helped inspire donations and strengthened internal cohesion across Berry Street's diverse operations. Berry Street also received a number of foster care enquiries in response to several pieces of media coverage throughout the campaign. This partnership is a powerful example of how meaningful PR can create tangible outcomes that make a difference. Learn more about how Pure Impact can help you transform powerful stories into tangible results via the link below. https://lnkd.in/ggnA7CMr #PublicRelations #PureImpact #BehaviourChange #PRResults

You won't want to miss this one 💸 In this week's edition of Pure Pulse, find out how you can get $50,000 of free PR support through our latest initiative with New Colony. Plus, we explain what the proposed social media ban teaches businesses about winning over stakeholders with impactful messaging. Make sure you subscribe below! #PublicRelations #PRTips #ProBono #SocialMediaBan

We are excited to announce that Pure is partnering with New Colony to donate $50,000 in free strategic and PR support for one Australian business 💡 We know it's been a tough couple of years for businesses, so we're giving back by offering a comprehensive, custom strategy and short-term pro bono PR program at no cost. Applications are now open for all Australian-registered businesses, charities, and membership organisations to apply. Read the LinkedIn article below to learn more and share this with your network to spread the word about this great opportunity! #PublicRelations #PureImpact #ProBono #Strategy #SmallBusiness #SmallAustralianBusiness