b. the communications agency

Subscribe our agency newsletter: THE-A! ❤️     We're giving you an insider look at the campaigns, trends, and developments from across industry and agency that have got us talking each month…    Discover what's keeping brands relevant, connected, and competitive, as we explore the industry trends shaping the future of comms.    🔗 To subscribe, click the link: https://bit.ly/4am1o7l   #prindustry #marketingcampaigns #communications

20 years of b. the agency ❤ Today marks a milestone moment as we celebrate 20 (say what?) years of team work, high energy, ideas and results. No mean feat. And deeply proud. Heartfelt thanks to our phenomenal team, past & present, our clients, our media, influencers, global partners, agents, creators and creative colleagues & friends. We, quite literally, couldn't do it without you! Here’s to the next chapter 🥂 With love, Sally-Anne & Holly x

Trend forecaster Stylus has revealed its 2025 Beauty Forecast this week, unveiling three of its predictions for the industry in 2025.    As we look to the year ahead, our communications team weigh in on these predictions, and how they’ll pan out:    🌿 Cleanical’ Blends Science & Nature:   “Natural beauty and powerhouse ingredients sourced from mother nature have dominated consumer trends and beauty preferences for a number of years now, however, the questionable link between sustainability and “clean” beauty has resulted in a greenwashing culture in the beauty and wellness sector. With consumers demanding more from both the performance of their products and the behaviour of their brands, the blend of tech and nature seems to be the future. Biomimetic and lab-produced actives can allow for better product stability, reduce waste and streamline manufacturing processes but still allows us to reap the benefits of botanical power. There’s something grounding and ritualistic about traditional treatments which consumers certainly resonate with but combining that with the efficiency of tech could be beneficial for all.” Danielle Marshall, Group Business Director    💡 Tech Disconnect :   "In a world of overwhelm we’re craving ways to unplug from a digitally dominated environment and get more connected. Wellness trends have, by nature, honoured this, with a focus on traditional relaxation and wellness habits that help us get grounded. But, societal behaviours simply mean digital “switch-off” is more challenging than ever, and there’s huge benefits of online social connection to our emotional wellbeing. We’re interested to see how this trend translates to product/ brand offerings, but we can guarantee to see brands facilitating community connection through wellness experiences that, without digital access, simply wouldn’t be possible.”  Robyn Koumakis-Brown, Associate Beauty Director     💄 Carnivore Cosmetics:   Whilst veganism and plant-based living continues to steadily rise, we’ve also witnessed a shift in dietary habits in the other direction, to a more “hunter gatherer” approach, with health and fitness enthusiasts advocating for a more simplistic approach to nutrition. On TikTok,  “beef tallow beauty” has stirred up controversy, with a wave of influencers championing the ingredient and just as many dermatologists weighing in to de-bunk the benefits. Overall, while exact numbers are uncertain, the trajectory suggests that veganism will continue to grow globally in 2025 so for now, I’m dubious, as there are so many incredible, highly effective and personalised alternatives on the market to suit every skincare and beauty requirement.” Laura Rockey, Head of Beauty    These predictions offer a glimpse into Stylus’s year-round beauty trends and consumer insights. Led by expert Lisa Payne, the team provides deep dives, forecasts, and more. 

We can’t believe it’s been three weeks since our Seasonal Showcase! Check out some of our favourite snaps captured from the day 🎀✨

Beauty & the Budget: What’s Next for the Industry? The recent Autumn Budget, presented by Chancellor Rachel Reeves, has set the stage for major economic shifts, marking the first budget from the Labour Party in 14 years. With a focus on economic stability and public investment, the measures announced are poised to reshape the beauty and personal care industry. We’ve rounded up a closer look at what’s to come—and what it might mean for brands and consumers in the months ahead. 📚 Read here: https://bit.ly/3CVdRUh #BeautyPR 

Our social-first creative campaign & content studio BEING. Creative Agency is hiring! Email [email protected] for more info. 🔗 https://bit.ly/3WUitSM No recruiters please.

Space NK’s annual Christmas Event returned in style this year, transforming Claridge’s into an enchanting festive beauty market 🛍️🎄   We showcased amika's holiday gift sets & treated guests to on-the-go festive restyles using their bestselling finishing and styling sprays, with the fabulous Ryan Steedman bringing the looks to life.   Guests explored the market, picking up favourites from each brand and filling their goody bags, before sitting down to a cosy festive lunch with filled with surprise appearances from Santa and The Grinch - in true Space NK style!   It was wonderful to celebrate with our friends in the industry - TATCHA, 111SKIN, Glossier, Inc., and the newly launched Fiona Franchimon Professional No1 Hairpin.   With special thanks to Space NK, Jini Sanassy, Tilly Sanders, Lily Fairman, and Fairholme Studio Ltd. for hosting such a memorable event!   📷 Rebecca Spencer

From seashell chic, cow print love & suede obsessions, we chatted to our fashion team to find what AW24 seasonal trends they're currently loving... 🐚✨   📚 Read it here: https://bit.ly/3UWzutS   #FashionPR #AW24 #FashionTrends

✨ Behind-the-scenes at our Seasonal Showcase ✨   Earlier this month, we hosted our bi-annual event, welcoming over 300 media, editors, stylists, MUAs, KOLs & influencers through the door!   Set in SohoWorks, Dean Street, the space was beautifully transformed with elegant floral displays and branded touches. Manicures and personalised skin consultations were offered throughout the day, while the evening brought flowing Champagne and canapés 🥂   A huge thank you to everyone who joined us and made the day truly unforgettable ❤   #PressDay #FashionPR #BeautyPR

With Fashion Week far behind us, the season of oversized jackets, cozy scarves and warm hats is here 🍂   From dewy makeup to black cherry brilliance, we’ve analysed some of the Autumn/Winter '24 beauty trends which you need to have on your radar…   Read it here: https://bit.ly/3OfmSdk   #BeautyPR #MakeupTrends #BeautyTrends