Claire Davies

Content creators and social sellers aren’t just shaping culture—they’re becoming a powerhouse for the UK economy. 💥 The rise of digital entrepreneurship is undeniable. From influencers to online shop owners, creators are transforming the way people discover, buy, and connect. They’re building brands, fostering communities, and introducing new products and perspectives daily, all while navigating the complexities of monetizing digital platforms. Yet, too often, their contributions are undervalued or overlooked. At VibePay, we recognise the dedication it takes to build and grow in the creator economy. We’re committed to providing the tools that empower creators to take control of their businesses. Whether it’s real-time, fee-free payments, or management solutions for their followers and audiences, we’re building a platform that prioritises creators’ needs. With VibePay, creators can monetise their work on their terms—no middleman, no hidden costs—allowing them to focus on creating value and generating authentic connections. 💡 We envision a future where creators don’t just participate in the economy; they drive it. The power lies in their hands to build sustainable revenue streams and scale their impact. To all creators, influencers, and digital sellers: your role in shaping the future of commerce and community is vital. VibePay is here to champion you every step of the way. 💪 #VibePay #CreatorEconomy #SocialCommerce #Monetisation #EmpoweringCreators #DigitalTransformation

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Today see's the launch of the Clear Channel UK Insight Store 💡 We've put all our brilliant research and insight into one place to make it super easy to access, whenever you need it. So, whether your looking for the latest consumer behavior, category case studies, or effectiveness studies, you'll find them all there on the Clear Channel website. Link in the comments below 👇 #outofhome #marketing #ooh

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I am absolutely honoured to be speaking at the next Deliverability Summit event next month. In this "Email Marketers Boot Camp" I will hold a Deliverability Masterclass and a session explaining the deliverability metrics you never knew you needed! #deliverability #email #analytics

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Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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We've bagged 3 matches for the #RWC2025 next August and September (but missed finals tickets!) If you're working on fanzone activations, drop us a line at Xi to talk about implementing gamification and fan experience tech - or find out more through our latest podcast episode below!

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Although #demandgeneration is a well-known term amongst #B2Bmarketers, there are a lot of misconceptions about what it really means. In this video, Francesca MacKenzie dives into demand gen to clear up any confusion and offer insights on its crucial role in shaping #B2Bmarketing strategies. Get in the know – download the knowledge, today https://lnkd.in/eZ_4pNEi

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In the lead-up to last week's England game, content about Gareth Southgate was garnering more attention than that of Rishi and Starmer. These surprising insights highlight opportunities for advertisers to target less competitive spaces. For deeper insights into the Performance Marketing world, check out Jamie Towards' analysis below 👇. If you're interested in learning more about these findings and how they can benefit your brand, feel free to reach out! #teads #performancemarketingworld #euro2024 #ukelection2024 #mediaplanning #mediastrategy #mediabuying #creativity #insighrs

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Thanks to the Chartered Institute Of Marketing for featuring my insights in their latest article on how marketers can gear up for a sports-filled summer. Read the full article here: https://hubs.la/Q02DB8rN0 For more in-depth marketing insights, listen to or watch our latest Digital Prosperity Podcast: https://hubs.la/Q02DBb0W0 #Marketing #DigitalProsperityPodcast #CIM #SmallBusinessMarketing

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#whatareweupto Don't miss out on targeting thousands of football fans ⚽️The last space is now up for grabs on our unmissable #fanvan mobile digital van. Date- 4th of December. #newcastleunited versus #liverpool #advertising #campaign Email us for further details here- [email protected] #outdoormedia #print #creativedesign #promotionalmerchandise

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If you’re gonna follow one person on LinkedIn…. Follow Me. If you are gonna follow a second person on LinkedIn, Marcos Angelides is one of the leading voices in the Agency World. A true thought leader. #business #entertainment #marketing #advertising #linkedin #topvoice

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The current state of demand generation content can be attributed to the gap between content marketing and B2B demand generation strategies: While demand generation technology and practices have continuously evolved over time, much of B2B content creation is still following the same quantity over quality approach. This issue is compounded by organisational structures that promote a lack of alignment between content teams and demand gen teams. As a consequence, these teams rarely collaborate on strategy to ensure that the right content is targeting the right campaign theme, personal, vertical market, or stage of the purchase process. This guide explores three key areas, to empower your teams to tackle these challenges and generate demand generation-ready content that engages your buyers. https://lnkd.in/gyEFyMh4

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Has anyone spoken to you about CTV? Probably. As with anything new and shiny in media, we've all probably been guilty of running before we walk. A recent survey we conducted showed that 49% of marketers surveyed don’t understand the advantages of CTV. Right, there's work to be done then and obviously as this is LinkedIn, I have an ulterior motive.... We've produced a really good study which you can find on the link below. This report explores consumers’ and marketers’ attitudes towards CTV and reveals key insights into what motivates UK consumers to watch video content on CTV devices and engage with CTV ads. Check it out and get in touch for any CTV questions. https://lnkd.in/ewthWgE2

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Understanding the essence of marketing is crucial for professionals in every industry. It's not just about selling products; it's about creating value, building relationships, and crafting experiences that resonate with audiences. Whether you're a seasoned marketer or just starting your journey, this piece serves as a valuable resource to refine your understanding and elevate your approach. Dive in, expand your perspective, and let's continue to shape the future of marketing together! #Marketing #DigitalMarketing #Strategy #Business #Innovation #MarketingWeek

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Rediscovering Profit: The Marketing Mistake Everyone Makes From my talk with Seb Mackay on Brand, in a world obsessed with volume, marketers often neglect the core principle of profit. Join us as we explore the UK marketing landscape and discuss why being a true profit center is crucial for brands' success. Let’s shift the focus back to what truly matters! #Marketing #Brand #BusinessGrowth

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Our new Braving The Backlash report has launched: How sports brands can take a stand on social. 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report outlines step-by-step guidance for brands to tackle online hate. This report looks at two forms of discrimination that we know, sadly, based on historic data, will spike this summer - racial discrimination at the Euros and discrimination on the grounds of sexuality and gender identity at the Olympics & Paralympics. We explore how the conversation around these topics of online hate have changed over the last few years, as well as how sports brands can stand up to the hate with a three step process. In a society that increasingly experiences key issues through the lens of social media activity, brands staying silent online in the face of hate is no longer enough. Neither is a catch all statement. We worked with industry experts, focus groups, and individuals from the affected communities to produce this report - including Troy T. Head of Player Engagement at Kick It Out, Liz Ward, Global Diversity and Inclusion Consultant and former Director of Programmes at Stonewall, and Aby Hawker, CEO of TransMission PR. It is crucial that brands listen to the voices from the affected communities, their athletes, and industry-leading experts before they devise their own anti-hate policies and prepare for the headline sporting events of the summer and beyond. A huge shout out to the amazing team who made this happen: Daniel Parker Oona Hewitt, Gabriel Noble, Shannon Stocker, Tom Smith, Lauren Underwood, Emma Pinkus, Amy Thompson, Paul Greenwood, Stef Koutroumanidis, Michael Ubani, Robbie Hancock, Emma Michalcova, Jenni Smit, Joe Weston, Seun Areoye and Charlie Cottrell 🙏

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🚨 Black Friday is almost here! 🚨 In this blog post, our Technical Director shares some great insight and key takeaways from previous years to help you maximise your Google Shopping potential. #blackfriday #ecommerce #googleshopping #onlineshopping #retail #marketing

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Ahead of MAD//FEST LONDON in a few week’s time, I was interviewed for their Female Leaders series 'Cappuccinos and Career Cock-Ups.' I started by taking a look back to my move from media agency to sales and the valuable lessons I learnt along the way. I strongly believe that career transitions don’t erase your skills but expand them, and that mistakes are essential to innovation and progress. Have a read over a coffee ☕️ and let me know what you think… link in the comments

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We’ve scaled 22 brands to £10 million (and counting!) and 3 to over £100 million. We’re all about turning big spends into even bigger wins. 💰 Our 360° Growth Matrix allows us to achieve maximum results consistently. We consult across these key areas to maximise results: 🏆 Market Leader Positioning Brands often lack clear market leader positioning. It’s a BIG part of the reason that most e-commerce brands don’t scale and it’s massively overlooked by founders. Positioning is everything, especially for success in saturated niches 🚀 💰 Financial Forecasting You need to know your figures inside and out. Cashflow management in e-commerce is hard, so planning and forecasting is everything. We get to know your operating economics using our tools, then our team is able to forecast all the important figures: NCPA, monthly ad spend, ROAS, MER - the lot. 🌱 Organic Marketing So many brands are too reliant on paid ads. We constantly see brands come to us with engagement rates on the floor, barely any organic revenue and full reliance on paid ads as a result. Our team consult across core platforms to drive conversions, with 20m+ followers on TikTok across our agency clients, we have a trick or two up our sleeve 👀 🔍 CRO (Conversion Rate Optimisation) Massively overlooked by 9/10 agencies and in-house teams, yet one of the most important aspects of e-com. We have an in-house CRO expert constantly auditing our brands websites to maximise conversion rate, you’d normally expect to pay $1000+ per audit - but it’s completely FREE with our services. 👩‍💼 Influencer Marketing Our formula for influencer marketing drives sales like no tomorrow. Our brands have had deals with Alix Earle, Vanessa Hudgins and SO many more using the strategies our team developed. This is really just the tip of the iceberg. There’s so much we cover in order to provide maximum value to our clients - we’re so far from being ‘just an ads agency’ it’s insane. Make sure to follow me learn more.

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We’ve scaled 22 brands to £10 million (and counting!) and 3 to over £100 million. We’re all about turning big spends into even bigger wins. 💰 Our 360° Growth Matrix allows us to achieve maximum results consistently. We consult across these key areas to maximise results: 🏆 Market Leader Positioning Brands often lack clear market leader positioning. It’s a BIG part of the reason that most e-commerce brands don’t scale and it’s massively overlooked by founders. Positioning is everything, especially for success in saturated niches 🚀 💰 Financial Forecasting You need to know your figures inside and out. Cashflow management in e-commerce is hard, so planning and forecasting is everything. We get to know your operating economics using our tools, then our team is able to forecast all the important figures: NCPA, monthly ad spend, ROAS, MER - the lot. 🌱 Organic Marketing So many brands are too reliant on paid ads. We constantly see brands come to us with engagement rates on the floor, barely any organic revenue and full reliance on paid ads as a result. Our team consult across core platforms to drive conversions, with 20m+ followers on TikTok across our agency clients, we have a trick or two up our sleeve 👀 🔍 CRO (Conversion Rate Optimisation) Massively overlooked by 9/10 agencies and in-house teams, yet one of the most important aspects of e-com. We have an in-house CRO expert constantly auditing our brands websites to maximise conversion rate, you’d normally expect to pay $1000+ per audit - but it’s completely FREE with our services. 👩‍💼 Influencer Marketing Our formula for influencer marketing drives sales like no tomorrow. Our brands have had deals with Alix Earle, Vanessa Hudgins and SO many more using the strategies our team developed. This is really just the tip of the iceberg. There’s so much we cover in order to provide maximum value to our clients - we’re so far from being ‘just an ads agency’ it’s insane. Make sure to follow me, Jack Oldham, to learn more 📈

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