Christopher Franklin’s Post

Recently, I came across a rather interesting study by Influencer Marketing Hub on the state of the creator economy. According to the report, the #creator economy is projected to generate $480 billion in revenue by 2027, making it the fastest-growing sub-industry within digital media. While it's challenging to predict exact figures, I wholeheartedly agree that the market will experience significant growth. This rapid expansion highlights the essential need for financial services tailored to #content creators. Traditional banking systems often struggle to accommodate the unique needs of content creators, particularly regarding international #transactions and explaining income sources. At destream, we are committed to developing and providing these crucial services, empowering creators to manage and grow their earnings effectively. As the market evolves, our goal is to support creators in navigating these opportunities and maximizing their financial potential. https://lnkd.in/dgBjNrxg

💭 The creator economy is more than a trend... it’s a transformative shift, empowering millions of entrepreneurs, influencers, and freelancers to monetise their creativity. 🌎 Fuelled by the growing demand for authentic, user-generated content, this sector is set for explosive growth, with a projected CAGR of 22.5% over the next decade. Here’s a quick look at what’s driving this rise and the regional breakdown: 1️⃣ Rising Demand for Authenticity – Consumers increasingly favour content created by individuals over traditional ads, propelling the need for relatable, user-generated content. 🎥 Platforms like YouTube, TikTok, and Twitch are at the forefront, creating massive opportunities for video creators. ( Note - Employee Generated Content and Community Generated Content are going to be HUGE in 2025 📈 ) 2️⃣ Diverse Monetisation Opportunities – From brand partnerships to sponsored content, the monetisation landscape is evolving rapidly. Tools and platforms are emerging to help creators connect with brands, making it easier to turn passion into profit. 💰 3️⃣ Regional Insights: North America: Leading the charge, with over 35% of the market share, thanks to the early adoption of creator tools and platforms. Europe: Second largest market. Growing steadily with platforms like Instagram and TikTok, fostering a supportive environment for creators. Asia-Pacific: 🌏 Fastest-growing market with a projected growth rate of over 20%, driven by a surge in internet users and short-form platforms like TikTok. As the creator economy reshapes digital marketing and opens up new revenue streams, this is an incredible moment for creators, brands, and investors alike. The question is no longer if the creator economy will continue to grow, it’s how big it will get. 🙏🏼 #CreatorEconomy #DigitalMarketing #ContentCreators #Monetisation #FutureOfWork #SocialMediaMarketing #Innovation Sources and Image Credit: https://lnkd.in/edUv_f37

Size doesn't (always) matter. Creators need to abandon that limiting belief. Here's why: Large audience MUST mean you're making a lot of money right? Not so fast. This belief is likely born from a few things: 1. We see the largest creators/audiences in the world do insane brand deals etc. and think that's the case for everyone 2. In the US especially - 'bigger' is naturally equated to 'better' The consequence of this is that many creators and solopreneurs lack confidence that they can "make it" and have trouble enduring this path of online entrepreneurship. They feel hopeless when they can't reach a large follower count and end up throwing in the towel. 𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗶𝘀: 𝘁𝗵𝗲 𝘀𝗶𝘇𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗵𝗮𝘀 𝗹𝗶𝘁𝘁𝗹𝗲 𝗰𝗼𝗿𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻𝗹𝗶𝗻𝗲. I've worked personally worked with 10k follower creators that are out-earning ones with a 200k+ following. Let's unpack why that happens. The main notion is that a large following isn't an engaged following. And even an engaged following isn't always an engaged following of potential buyers. So many creators think their only path to monetizing is having an insane large following and doing some influencer deals to make a quick buck. (that kills your brand IMO - but that's a topic for a different day). 𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻𝗹𝗶𝗻𝗲? The first step is you need to align on the INTENT of your content. Ask yourself: - Who is the ICP/Avatar I'm trying to attract to my business? Auditing your intent will enable you to create content aligning to their goals / challenges and help them level up. That will lead to you launching lead magnets, offers etc. that resonate and get your followers to take action. Creating content just for boosting audience size is an outdated game. Watch. You'll see the smart companies looking for "micro influencers" that have an audience of people that really TRUST the creator and will recommend products that help them move forward with their goals. (do a quick Google if you don't believe me) That's the evidence that size doesn't matter. Put your focus on who you're writing for and how you'll help them - and you'll be able to earn more than 99% of creators - no matter what their audience size is. #creatoreconomy #solopreneur #Influencermarketing

🌟 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 𝐔𝐩𝐝𝐚𝐭𝐞: 𝐓𝐡𝐞 𝐍𝐞𝐱𝐭 𝐁𝐢𝐠 𝐒𝐭𝐞𝐩 𝐢𝐧 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 🚀 Big news for the creator economy! TikTok and LTK (formerly LikeToKnowIt) have partnered up, and it’s a game-changer for creator-driven commerce. 🎥🤝🛍️ This collaboration empowers #creators to seamlessly integrate shopping experiences into their content. This makes it easier than ever for audiences to discover and buy products directly from TikTok videos. It’s not just about #likes or #views anymore—this is the future of shoppable entertainment. 🔑 Key Takeaways:  1️⃣ Creators First: TikTok continues to innovate ways for creators to monetize their influence while connecting authentically with their followers. 2️⃣ Streamlined Shopping: LTK brings expertise in affiliate marketing and product discovery, ensuring a frictionless shopping experience for users. 3️⃣ Win-Win for Brands: Brands now have even greater opportunities to harness TikTok’s massive reach and leverage creators as the ultimate influencers in purchase decisions. What does this mean for the creator economy? How can businesses and creators alike position themselves to ride this wave of innovation? Let’s discuss below! ⬇️ Check out the full article on Forbes  for more details. #CreatorEconomy #TikTok #LTK #InfluencerMarketing #ShoppableContent

2024: Embracing the Evolution of the Creator Economy 💫 With a surge in investment and brand recognition, the creator economy is poised for unprecedented growth. Join us as we explore the trends and insights shaping the future of digital marketing and influencer collaboration! Read here: https://bit.ly/43vPVAr #CreatorEconomy #DigitalMarketing #InfluencerCollaboration

🌟 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗠𝗮𝗴𝗦𝘄𝗮𝘆: 𝗬𝗼𝘂𝗿 𝗣𝗮𝘁𝗵 𝘁𝗼 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮𝗻 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿! 🌟 Have you ever dreamed of becoming an influencer and generating a second source of income from the comfort of your home? At MagSway, we’re here to turn that dream into reality with minimal time commitment from you – we handle all the heavy lifting! 🚀 💡 𝗪𝗵𝘆 MagSway - Creator & Influencer Marketing? We created MagSway to democratize the creator economy, making it accessible to everyone. Our platform empowers you to become an influencer and earn from your content without the hassle. 📈 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗕𝗼𝗼𝗺: The creator economy is booming, with influencers like Jimmy ‘MrBeast’ Donaldson leading the way. MrBeast recently made history as the first YouTuber to achieve 300 million subscribers, surpassing T-Series. His meteoric rise and influence underscore the massive potential in digital content creation. MrBeast’s success highlights how impactful and lucrative being a content creator can be. 💰 𝗔𝗰𝗵𝗶𝗲𝘃𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗙𝗿𝗲𝗲𝗱𝗼𝗺: With MagSway, you can tap into this thriving market and achieve financial freedom. We provide the tools, resources, and support you need to create engaging content and connect with brands, helping you scale your influence and income. Whether you're just starting out or looking to grow, MagSway is your partner in success. ✨ 𝗛𝗼𝘄 𝗠𝗮𝗴𝗦𝘄𝗮𝘆 𝗛𝗲𝗹𝗽𝘀: 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗠𝗮𝘁𝗰𝗵𝗺𝗮𝗸𝗶𝗻𝗴: Connect with brands that align with your values and audience. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Track your growth and optimize your content strategy. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Let us handle the logistics while you focus on creating. 𝗚𝗲𝗻𝗔𝗜 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Our genAI helps you create content in just a few minutes, ensuring you stay ahead in the game. Join the MagSway community and start your journey to becoming an influencer today! Embrace the freedom of working from home and making a significant income with just a little time each day. Viswanadh Keerthi MrBeast MrBeast #MagSway #InfluencerLife #CreatorEconomy #FinancialFreedom #MrBeast #ContentCreation #WorkFromHome #Brands #Marketing #InfluencerMarketing #Investors #AngelInvestor #VentureCapitalist

Exciting times at Kebweb Our commitment to empowering local creators is unwavering, we’re thrilled to share our progress with you. At Kebweb we are fervently dedicated to cultivating the burgeoning local creator economy. Our goal is to unite Nano, Micro, Macro, and Mega content creators from Canada coast to coast, aiming to establish the largest bilingual local influencer community in Canada by the close of 2024. Already boasting a roster of 22 incredible Canadian creators, with many more in the pipeline (and we haven't even officially announced yet! We are gaining unprecedented traction, addressing real challenges faced by marginalized local talent. Our current focus: Cultural Diversity: Championing a diverse range of creators. Effective Reach and Sales Conversion: Collaborating with creators whose substantial reach translates into tangible sales. Replacing Traditional Advertising Mediums: Recognizing the pivotal role of content creators in displacing traditional advertising avenues like TV and billboards. Providing exclusive access, fostering connections between brands and our creators, handling everything from contract negotiations to branding and content production. Fast forward to 2024, and witness the impressive impact of Content Creators rewriting the rules of the new economy. Did you know that in 2022, over 75% of brands allocated a dedicated budget for influencer marketing? Check out the details in #harvardbusinessreview: https://lnkd.in/e4Zh72AF Furthermore, a staggering 50 million people worldwide identify as content creators and 2.3 million say they do it full time. Learn more about this phenomenon in #euronews : https://lnkd.in/e4QiRCAr And here's a fascinating insight - the creator economy was worth $100 billion worldwide in 2022! Read more about it in #forbes: https://lnkd.in/ej7vXtgY Stay tuned for exciting updates, and follow Kebweb for exclusive creator spotlights, industry trends, and invaluable content creation tips! Explore more at https://en.kebweb.ca/ #Economy #contentcreator #creator #influencer #marketing #adversiting #harvardbusinessreview #forbes #euronews

Millions of followers doesn't mean millions of dollars 💰 At We Create Popular® we activate these 6 income streams to turn our creators’ online presence into 6-7 figure media brands - 1. Creator Funds TikTok, YouTube, Meta, and Snap have creator funds or ad revenue shares. Aka they pay you based on how well your content performs. 2. Brand Deals Influencers can pull in tens of thousands for a single post - particularly if you can show a track record of results. Creating short form branded content is the highest ROI way to generate income as a creator - the trick is to NOT make it feel like entertainment, not an ad. FashionNova dropped $40 million in creator deals in 2019. 3. Merchandising / Productising We’re not just getting eyeballs we’re winning hearts. Creators with followers who want to feel more connected to the fandom can take on a merch line or launch their businesses. We love low risk JVs between great operators and creators. 4. Affiliate Marketing Earn a cut of every sale made through your code or link. TikTok shop is set up so well for this and brands like MyProtein and Gymshark have been raking it in with this model, as well as their ambassadors. 5. Subscriptions Gated content platforms like Patreon, as well as Facebook or TikTok subscriber groups can generate recurring monthly income. 6. Live Events Creating spaces for creators to connect with fans in person - from meet and greets, book signings, to balls to tours, nothing engages core fans quite like IRL experiences. 🪦 RIP feast/famine cycle. #CreatorEconomy #Marketing

Why are we targeting K-Pop Fandom Market The reason why K-pop is loved by many people around the world, including Gen Z, is because K-pop's unique creative culture is the intersection of the fandom economy, creator economy, and process economy. The Creator Economy is a model where creators or influencers use digital platforms to create content, engage with audiences, and monetize their creations. This model involves content creation across various platforms like YouTube, Instagram, TikTok, Twitch, podcasts, and blogs. Fandom economy is an operational mode that focuses on the customers' emotional capital and leverages their loyalty towards a celebrity or brand to obtain economic and social benefits. The business model has changed a lot from the "output economy" where the result itself and functionality are the top priority to the "process economy" where the process and value are important. Now, we should not suddenly appear in the market with a functionalist perspective by focusing only on the simple result, but share why I am obsessed with the result and the process to reach the result. And in the process, we should continuously receive various opinions and reach the desired result in the form of continuous modification. The process itself should create a large community and make it more enthusiastic and sympathetic. K-pop fandom naturally has the basic characteristics of a fandom economy. However, it does not remain a fandom economy, but rather, it is growing into a 'creator economy' through voluntary creation. In addition, in this process, it is creating a representative case of a 'process economy' where the process is important and value is created while enjoying the process, rather than focusing on the results shown. K-pop fandom embodies all three economies, proving that the efforts of the fandom, along with those of the entertainment industry, were essential in establishing K-pop as a new global phenomenon.