Daniel Sinclair

Some great insight here from Abi Dempsey 💥

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What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/chENHs #OOH #RetailMediaSummitUK

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Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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Despite their competitors, TV and film still hold plenty of sway when it comes to effective #advertising. Check out four of the key benefits here, and head to the link below to read James' detailed insights 👇 https://lnkd.in/e8mXirDu

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OOH collects it's largest half year of revenue EVER in H1 2024 in the UK, according to industry body Outsmart OOH in The Media Leader UK article. Digital screens share of the market was 66% up from 64% from the same time the previous year. In H1, total revenue was also up by 17% to £646m. Digital grew 22%, compared with 9% in classic. As these impressive numbers show, I've joined the industry at an exciting time. With programmatic technology expected to continue to accelerate growth. 🚀

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10 years ago, would Campaign have reported on new media opportunities available in and around Tesco stores? https://lnkd.in/eivgnM5u It's a bellwether shift for the UK's foremost advertising trade publication to even mention this, let alone write headlines. What does it tell us? That finally there's a recognition that Retail is an essential and CREATIVE platform for building brands. I would go further - you can't win as a modern CPG brand unless you are treating Retail Media with the same creative and strategic importance that you treat TV and digital channels.

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📰 Consumer and Marketing News Roundup 📰 📈 ITV launched a new GenAI Ad production platform allowing businesses to create TV ads at significantly lower prices. This opens up TV advertising to brands without huge budgets to spend on production. 📈Not On The High Street partnered with Deliveroo to offer "Thoughtful gifting on-demand". 📈 Similarly, Just Eat Takeaway.com partnered with Boots UK to offer on-demand Beauty and Healthcare delivery. 📈 Nike announced their new CEO, bringing a company veteran of 30 years into the role, potentially signalling an intention of the brand to get back to core values and drivers of success. 📈 Slightly late on this one, but Botivo Drinks | B corp (my favourite non-alcoholic tipple, if you like a Monday night Negroni, go buy yourself a bottle) achieved B-Corp status a few weeks ago - Congrats! 📈 ISBA begins beta-trials of their Origin product, a "cross-media audience measurement platform that allows marketers to accurately measure deduplicated reach and frequency of ad campaigns, across different media channels and across the ever-increasing number of different ad formats". Origin aims to "give long-awaited clarity and peace of mind to advertisers and agencies". 📈 RSPB launches a new advertising campaign including a significant TikTok component to appeal to a younger audience, and impress the importance of birds to wider environmental concerns. 📈TikTok enters the Search advertising arena with the launch of TikTok Search Ads Campaign - Aiming to help brands reach customers on the platform in the product discovery phase. 📈A CYPHER Learning study suggests that UK workers may be lagging behind international counterparts in AI utilisation and training, potentially impacting worker productivity and output in the future. 🔗 Links to source in comments! If you found this useful, sign up to Ben Farrar's weekly newsletter, on all things Marketing, Digital, Consumer and Hiring into the space!

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/NdLCOk #OOH #RetailMediaSummitUK

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In the lead-up to last week's England game, content about Gareth Southgate was garnering more attention than that of Rishi and Starmer. These surprising insights highlight opportunities for advertisers to target less competitive spaces. For deeper insights into the Performance Marketing world, check out Jamie Towards' analysis below 👇. If you're interested in learning more about these findings and how they can benefit your brand, feel free to reach out! #teads #performancemarketingworld #euro2024 #ukelection2024 #mediaplanning #mediastrategy #mediabuying #creativity #insighrs

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As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. The answer is always #AdshelLive. But why? Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/kXl6HP #OOH #DOOH #PlatformForBrands #TheOneToMany

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New ventures can be both thrilling and daunting, especially when commercial factors come into play. For brands aiming to breakthrough to TV, we’ve teamed up with ITV to help you navigate the risks and confidently scale your business. Join our webinar on September 20th to discover best practices in creative development, media planning, and measurement, featuring insights from both new and returning TV advertisers. Ready to make the leap onto TV? Register now through the link: https://bit.ly/3MuxXq6 #BreakThrough #TVAdvertising #Advertising #ScaleUp

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/9rM5i0 #OOH #RetailMediaSummitUK

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Its nearly Q4 (!!!) and I know lots of you have been (and still are) deep in planning and imminent activations! If you are looking for some festive insights download our report and talk to one of the team! A great write up from #performancemarketingworld and Sarah Tsirkas #winningQ4 #digitalfootfall #ecommerce #blackfriday #cybermonday #gifting #mediaplanning #mediabuying #teads #ctv #omnivideo #mediabuying

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Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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Big news this week! Clear Channel UK just hit an incredible milestone with 3,500 Adshel Live screens in the ground, nationwide. 🎉 We’re still the UK’s largest digital Out of Home network, leading not just in impact, reach, and coverage, but also leading the charge when it comes to more sustainable advertising. 🌍💡 Did you know that every new Adshel Live screen is 50% more energy efficient than the previous generation? With this expansion, we’re delivering more impact for advertisers while reducing our impact on the planet. 🌱 Check out the news here: https://okt.to/LfjDil

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Exciting times… Great to see the Dow Jones press release this morning. This new title brings a wealth of #business & #finance audience understanding & engagement capabilities to the Ozone | Powering the premium web platform. Looking forward to bringing this to the market! #premiumweb

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