Denise Simmons

Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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In an era where online presence is crucial for business success, understanding the significance of Search Engine Optimization (SEO) cannot be overstated. Looking for ways to enhance your visibility and branding, build trust and credibility or for a higher return on investment? Reach out to us LOCALiQ_UK winners of SEO Agency of the Year in the UK Agency Awards 2024. #SEO #bevisible #onlinepresence

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/NdLCOk #OOH #RetailMediaSummitUK

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Business investment is expected to gradually recover in 2025. (Hooray!) But this still means marketers must squeeze the most from their carved-up budgets in the meantime. (Boo.) So we've put together our top tips here...

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🚀 Attention Established UK Businesses 🚀 Are you looking to scale your client base without spending on ads? We specialize in helping established businesses generate high-quality clients at scale – no ad budget required. If you're ready to grow your business without the usual marketing costs, let's talk about how we can make it happen. 📞Get in touch to learn more! #BusinessGrowth #ClientAcquisition #UKBusiness #LeadGeneration #NoAdSpend #ScaleYourBusiness

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/chENHs #OOH #RetailMediaSummitUK

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Big news regarding our CTV offering with Channel 4 now accessible via the StackAdapt platform - huge well done to all those involved in securing this partnership and excited to see it grow as we head into 2025. If this could be of interest to your brand/agency or you'd like to get some more info, feel free to drop me a DM! #CTV #programmatic #stackadapt #channel4

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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Over 3/4 of customers get frustrated when they don't get personalised interactions. And 70% expect anyone they speak with to have the full picture of their customer experience journey. Generative AI can help marketers, merchandisers, and customer service deliver. Find out how: https://lnkd.in/d9vrSSA4

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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One of the benefits of modernising your B2B Sales team is the ability to use tools like this from Databox I've created a group of almost 300 businesses with B2B sales teams in our ideal sized client of up to 200 employees and a turnover of £10M If you'd like more insight into the 20 benchmarks I've created, let me know and I can send you the link. If you've got HubSpot you can plug your own data in and compare with almost 300 other businesses in your sector. If you've not got HubSpot - think about getting it. This chart is showing the range and median of the number of new customers B2B sales teams are winning each month How does it make you feel?

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Traditional B2B Sales Experience: Manager to Sales Rep: "What are you working on?" Sales Rep: "Oh, I'm just doing some prospect research here on LinkedIn." Manager: "Ok." Sales Rep: "Yes, I've spent the last two hours building a list of 10 people to contact. I know they went to university at Oxford, so I'll work this into my pitch. I'm sure this will make the difference." Manager: "When are you making calls?" Sales Rep: "What I like to do is a multi-channel approach. First, I'll like their posts, then a day later I'll follow them. After that, I'll send them an email, then connect with them the next day, and then send another email..." Manager: "What about just picking up the phone and calling them?" This is the antithesis of what the Lead Gen Department is. A sales rep like this wouldn’t last a day here. They would either be making calls or wasting another company’s time and money. But they won’t be wasting our clients’ money. Put simply, our clients want results. It’s amazing what can happen when you throw out all the "multi-channel garbage" and just pick up the phone to have a real conversation with a decision-maker. Of course, we use LinkedIn and email too, but far too much attention is given to all these different touchpoints. In my opinion, just pick up the phone and call. When you have professional, experienced team members, you can cut through all this noise with a quick call.

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What’s shaping UK consumer behaviour as we approach 2025? Reputation's latest research dives into key insights that can help your business stay ahead. 📊 Key takeaway: Businesses that don’t prioritize reviews and reputation management risk falling behind in trust, loyalty, and conversions. 📥 Download the report now to ensure you’re ready for what’s next in this competitive landscape!

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Big news this week! Clear Channel UK just hit an incredible milestone with 3,500 Adshel Live screens in the ground, nationwide. 🎉 We’re still the UK’s largest digital Out of Home network, leading not just in impact, reach, and coverage, but also leading the charge when it comes to more sustainable advertising. 🌍💡 Did you know that every new Adshel Live screen is 50% more energy efficient than the previous generation? With this expansion, we’re delivering more impact for advertisers while reducing our impact on the planet. 🌱 Check out the news here: https://okt.to/LfjDil

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Direct mail remains a powerful marketing strategy, offering personalised and tangible engagement with customers. By targeting the right audience, crafting compelling offers, and integrating with digital channels, businesses can boost response rates and build stronger connections. Tracking and testing are also key to refining campaigns for better performance. Learn more about effective strategies here: https://lnkd.in/ecUBuvXQ #DirectMail #MarketingStrategy #CustomerEngagement #BusinessGrowth #DigitalMarketing #CampaignSuccess #LeadGeneration

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/GsH7dt

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