James Hutchinson

"From a LTV POV, we know that someone who subscribes to SMS goes on to become 2-3x more valuable than someone who hasn't opted in," says Georgie Little, Head of Retention and Loyalty at The INKEY List | B Corp. Georgie joined us at Attentive's Thread London 2024 to give marketers a deep dive into how SMS marketing is reshaping brand-consumer connections. Marketers gained valuable insights into consumer engagement and fostering long-term relationships. Here are the six major themes that emerged from those conversations.

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OOH advertising has long been celebrated for its unmatched ability to drive brand awareness—and that holds true today. But with the evolution of OOH—and Programmatic OOH emerging as a powerful option within the broader OOH landscape—there’s now an even greater opportunity. Leveraging granular data from diverse sources, Programmatic OOH empowers brands not only to reach audiences but to drive (and measure!!!) key middle- and lower-funnel metrics like consideration and purchase intent. In some cases, Programmatic OOH is the ideal channel for driving lower-funnel outcomes such as sales, especially when location is critical. By combining an audience-first approach with strategic-location placement, campaigns can achieve maximum efficiency and impact. The final step? Providing clients with holistically planned media strategies that align all programmatic channels, amplifying both efficiency and impact. What role do you see Programmatic OOH playing on your next media plan? #ProgrammaticOOH

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/6zL9up #OOH #RetailMediaSummitUK

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The LOCALiQ_UK 3rd Annual State of Digital Marketing Survey is live and we'd love your input! Why participate? ✔️ Help us create an accurate snapshot of what #marketing looks like in the UK ✔️ Early access to the final report with the latest trends and insights ✔️ A chance to win a £100 Amazon gift card 🎁 Interested? Simply click the link below to get started ⬇️ https://hubs.li/Q02Jz7_k0 #StateofDigitalMarketing #AI #SEO #DigitalMarketing #LOCALiQUK

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Wondering about changes in advertising representation? 🤔 Catch up on our recent webinar #OOH - The Inclusive Channel, led by Clear Channel UK's Head of Sales - Out of Home Agencies, Caroline Forbes, & Senior Research & Insight Manager, Philippa Stanners. They discussed: 👍 Why it's important for brands to prioritize inclusivity✨ The role of OOH in fostering an inclusive environment 👀 Tips on integrating inclusivity into the planning process Watch the 30-minute session for key insights & takeaways! Click here: https://okt.to/Epmeqx #InclusiveAdvertising #PlatformForBrands

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🌟 Inviting you to our YouTube channel where we talk about Growing your Amazon brand.📈 We share real data samples from our successful clients and provide actionable insights to take your business to the next level. 📈 You'll See: Real-World Data: See actual case studies and data from our clients, showcasing strategies that work. Growth Strategies: Learn proven techniques to scale your brand and increase sales. Amazon Updates: Stay informed about the latest Amazon updates, tools, and features. Profitability Tips: Discover how to maximize your profits with effective cost management and pricing strategies. We believe in providing clear, data-driven insights to help you make informed decisions. Whether you're a seasoned seller or just starting out, our videos are packed with useful information suitable for your business needs. 👉 Subscribe Here: https://lnkd.in/enJVwEjJ Follow Us: LinkedIn: Orange Rocket - Amazon Growth Specialists Website: https://lnkd.in/eCvM85wp Facebook: Orange Rocket

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Key trends shaping email performance in 2024. The DMA (Data & Marketing Association) UK Benchmarking report is now out. And for the first time launched with a summary and context of findings from Ian Gibbs as well as a really interesting panel discussion. ▶ B2B delivery rates have plummeted ▶ Open rates have a 'new normal' average with the impact of Apple's MPP ▶ B2C click rates have increased with utilities showing a significant spike As a member of the research hub for the Email Council, it's great to see this work published - and always nice to see your considerations agreed with by fellow members. To get a copy of the report go to dma(dot)org(dot)uk/research _________ 📧 Email is easy. Great email isn't 🏆 I help double CRM performance for brands (and their agencies) YoY ✔ Follow me to find out how

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Meeting search intent is crucial in content optimisation. Balancing Tone of Voice guidelines and industry regulations can be challenging when aiming to satisfy user intent 🔎 So how can brands successfully use AI to effectively deliver the information users seek while following content rules and restrictions? Tug Agency's Josephine M. tackled this very question at brightonSEO last month. If you missed her session or want to delve deeper into the topic, you can now watch it on demand 💻 #digitalmarketing #contentoptimisation #SEO

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Looking to reduce abandon basket rates from your eCommerce website in the UK? There are 3 recommendations that should allow you to refine your approach based on our experiences 1.Repurpose social proofing from your customers ratings and reviews. 2. Tailor messaging based on consumer behaviour 3. Utilise data to drive individualised product recommendations. All of these areas are not only possible across digital marketing efforts but now also extend across traditional channels as well like Postal Marketing. Why choose post? Because it is not saturated and it gets noticed. Paperplanes can help you understand how data can drive relevance and ultimately conversion. Get in touch to find out more [email protected] #paperplanes #abandonbasket #marketing

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Our Croud report in partnership with Raconteur | B Corp™ is LIVE! We surveyed 1,000 CMOs and CFOs across the UK and the US to understand how as marketers we can unlock greater budgets and achieve more, working with the Raconteur team to write up a tidy report to digest easily for senior marketers. *Key themes include*: 💰 Which digital marketing channels are delivering results? 📈 Demonstrating incrementality: equipping the Senior leader for success with the CFO 🚀 Understanding and conveying the value of brand-building 🤖 Practical and valuable applications of AI for marketers Of course, this report doesn't just apply to CMO. Other senior marketers looking to prove commercial value against marketing activity and essentially look amazing in front of senior stakeholders - this also applies to you. Hope you enjoy. #CroudxRaconteur #CMOguide #MarketingInvestment Shout out to digital marketing evangelist and our Chief Strategy Officer Avinash Kaushik who features heavily in this report. As well as Carly Price and Rebecca Edge for working on pulling this all together with team Raconteur. https://lnkd.in/ewCRy-YP

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In the ever changing world of PPC it's easy to get lost in the noise of updates and performance challenges - That's why I'm delighted to share my 3 Top Tips to maximising Paid Search performance with Campfire 🔥

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/fiTJby #OOH #RetailMediaSummitUK

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/dgV8Oj

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