Jamie Lo’s Post

CLIENTS | How Post Office Transformed Their Lead Generation Strategy with Meta We're thrilled to share the incredible success of our collaboration with Post Office and Meta! By leveraging Meta's website lead generation solution, Post Office Ltd achieved: 🔵 789% year-on-year sales growth 🔵 72% reduction in cost-per-acquisition 🔵 748% increase in planned platform investment This innovative approach shifted the focus to nurturing potential customers through tailored, high-value engagement, and the results speak for themselves. It's a testament to the power of partnership and the impact of fresh thinking in the highly competitive insurance sector. "The collaboration between our team and Meta to identify this strategic shift in our sales funnel has significantly improved ROI. We're now implementing this approach across all conversion-led activities, and it continues to drive strong results." - Sam Jude, Paid Social Associate Director, Carat. Read the full story to see how collaboration and creativity drove these outstanding results: https://lnkd.in/eZSsU8Dy #Collaboration #Innovation #DigitalSuccess #PostOffice #Carat #Meta #Dentsu 

Navigating Meta's Sales Partner Program Changes: Point2Web Agency's Response to Potential Elimination In the ever-evolving world of media industry news, where change is already making waves in the latter part of 2024, Point2Web Agency holds its ground and reinforces our steadfast dedication to you. We're not just prepared; we're a step ahead, confidently navigating the dynamic twists in the advertising landscape. Despite shifts in the ad tech market, we guarantee stability in our meta-advertising solutions. Point2Web Agency emerges as a stronghold of reliability within the meta-advertising environment. Our adaptability isn't just a promise; it's a strategic edge, ensuring predictability through innovative collaborations. At Point2Web Agency, we empower clients with unparalleled flexibility in ad solutions. Beyond adaptation, we set industry trends, constantly monitoring and expanding our range of advertising services for Brands and Performance Marketers. Thank you for choosing Point2Web, where trust and energy come together! Together, we confidently navigate changes, ensuring your success remains our top priority! VK The link to the original news post is in the first comment below. #agencyaccounts #meta #metaadvertising

Meta Business Messaging is home to 3 of the most used messaging apps worldwide; 1 billion people message with a business each week on our platforms exchanging over 600 million conversations with businesses every day. In my 12+ years at Facebook / Meta, I have worked on multiple product priorities and in the past 5 years, I have been mainly focusing on Business Messaging. Business messaging is an E2E solution and a way of life around the world. ✍️ At the beginning of September, we led a targeted webinar focused on Marketing Messages in Ads Manager which received a lot of engagement from our attendees showcasing high interest in this solution. This solution is currently available for our UAE businesses. You can read more about it here: https://lnkd.in/dSHef3iv 🛒During our yearly Peak Performance Summit which took place two weeks ago, we spoke about how you can do more with Business Messaging during peak seasons. We touched on several use cases that are very pertinent to this period such as consultative sales, abanded cart, building a first party database. Visit our newsroom for more details here: https://lnkd.in/d4z8-sGc 🤝 If you are Interested in exploring Business Messaging as a holistic end to end solution for your business, the best way is to work with one of our trusted Meta Business Partners, you can visit the directory here: https://lnkd.in/d8WeKdbT #businessmessaging #whatsapp #messenger

Eminence: your trusted Meta Business Partner ✅ At Eminence we are Meta Business Partners. This partnership empowers us to deliver exceptional results for our clients across the Meta landscape, including Facebook, Instagram, WhatsApp, and beyond. What does it mean to team up with a Meta Partner Agency like Eminence? ✔️ Proven expertise: We possess in-depth knowledge of each Meta platform, ensuring your campaigns are optimized for maximum impact. ✔️ Cutting-edge Strategies: We leverage exclusive resources and training to develop data-driven, unified Meta marketing strategies for superior reach and engagement. ✔️ Unmatched client service: As a Meta Business Partner, we receive dedicated support, allowing us to navigate any challenges and advocate for your success on the platform. 3 Key Benefits for Your Business: 👉 Increased brand awareness: Reach a wider audience and amplify your brand voice across the ever-growing Meta ecosystem. 👉 Enhanced customer acquisition and engagement: Drive meaningful interactions and convert leads into loyal customers through targeted Meta campaigns. 👉 Measurable ROI: Our data-driven approach ensures your marketing efforts translate into tangible results for your business. Are you ready to unlock the full potential of your brand? Contact Eminence today and let's discuss your unique marketing goals! #Eminence #DigitalMarketing #MetaBusinessPartner #Switzerland

One of my clients has never advertised on meta….like, ever. 😬 But they built a $3M business on the backbone of…. You guessed it… RELATIONSHIPS! 🤝 They built the house, consistently invited friends over, and made a mean lasagna….. Now, it’s time to build the addition. Knocking down the wall of paid social media to find new opportunities. There are millions of customers who have never heard of them—who have never seen what they make. I’m excited to lead their meta holiday campaign in just a few weeks. Not just to reach more customers, but to: 1. Learn why people buy their products 2. Discover what products resonate 3. Increase their conversion rate 4. Find new markets 5. Build email automations that drive revenue 6. Celebrate the brand’s new look and feel 7. Work with a Vermont brand 8. Build a bank of testimonials 9. Use insights to build year-round campaigns. 10. Show you guys what’s working 😀 ⭐️ What are you excited to work on? ⭐️ ————— Follow me to learn how brand strategy and media intersect to make your brand unstoppable.

How can Meta save millions of dollars? By firing all the Meta marketing pros :) I will be honest, the Meta Marketing Pros before 2022, were actually really good — heck, a lot of what I know of performance marketing has been learnt via their calls and insights. But in recent years, they have quite literally transitioned into a scam. Founders, marketers – take note, because this is how they usually operate. Meta outsources performance marketing help to certain large companies, like Wipro with huge  workforces. The primary motive, get brands to spend more money. Initially they will set up a call with you, to help you ‘figure your account out’ – but most likely they focus on vanity metrics like reach and engagement, even when conversion should be the clear priority. This misalignment results in a huge waste of money in misdirected ad spend. Eventually, their free help dries up, and they want you to sign up for their plans, which lacks the nuance and strategic thinking essential for effective marketing. The cookie-cutter methodology fails to address the unique needs of individual businesses. This primarily happens, because these outsourced professionals seem to lack hands-on experience in managing substantial ad budgets + not enough in-depth knowledge about your business. Ultimately, your campaigns fail, and your conversions tank. Meta, you're better than this. Will you course-correct and provide the high-quality support businesses deserve? Or will you continue to squander millions — both yours and your clients' — on subpar outsourced services? Time to do better, please! In picture: a screenshot from one of the 100 reddit threads on this! #meta #scam

I was giggling about posting this on LinkedIn after sharing this image with my closest marketing budds 😅. It's been 10 months working on this B2C client account. We're happilly approaching that first M💰bag in revenue. Personally, Meta is getting more annoying with every day, but it still proves itself. GenZs, Millenials, GenXs and Boomers are still active on Meta and it is possible to get them stop scrolling and take action. Might be the most laid back pitch ever, but if you're stuck on generating your first 20K, 50K, 100K, 500K or even a M. I probably have something in my toolbox to help you understand how to get there. Just drop me a DM if you're in need 🙏 . In this previous post I dropped few main points that also this client follows to achieve such results: https://lnkd.in/eUTMv2kE

Can’t believe it’s been almost 3 years since this happened… 🤯 In 2021, I was invited to speak with Meta’s Automotive Team. Georgia and I talked about: → SocialTap - Your Sales Gen Partner’s and our clients' advertising experiences, results, and opportunities on Meta within their Automotive Retailer group. → How Meta helps independents level the playing field with car sales. → How to leverage CRM data for your campaigns. → Automotive inventory ads. This advice is still extremely relevant. (In fact, we’d probably give the exact same advice today.) So, click the link in the comments to join the group and watch if you’re in the automotive industry (and if you’re not a member yet)!!! A huge thanks to Georgia Hollingshead and Anita Fox for the opportunity. 👏

Is Meta still profitable for generating leads? Absolutely! I get this question a lot, and the answer is yes. Meta is still a highly profitable platform for increasing surgical appointments and leads. But here’s the key: it’s not always about having a direct call to action. Depending on who your audience is and where they are in the sales cycle, the goal is to get your audience interacting with your content first, pre-qualifying them, rather than immediately pushing them to a form or website. This approach builds trust and brings in higher-quality leads. #medicalmarketing #plasticsurgerymarketing #healthcaremarketing

Is Meta still profitable for generating leads? Absolutely! I get this question a lot, and the answer is yes. Meta is still a highly profitable platform for increasing surgical appointments and leads. But here’s the key: it’s not always about having a direct call to action. Depending on who your audience is and where they are in the sales cycle, the goal is to get your audience interacting with your content first, pre-qualifying them, rather than immediately pushing them to a form or website. This approach builds trust and brings in higher-quality leads. #medicalmarketing #plasticsurgerymarketing #healthcaremarketing