Oktoberfest is less than a week away and I’m giddy!
Here’s why …
Oktoberfest in Munich 2024 is an event held from
September 21, 2024 to October 6, 2024
in Munich, Bavaria.
Of course, there’s Octoberfest Zinzinnati.
More on this highly important event later🍺!!
So we need to point out what ‘Steinholding’ is.
The folks behind the U.S. Steinholding Association
have a pretty clear mission statement.
In their words, the sport is for any fellow
“maniac who wants to experience the thrill
of holding a beer stein further from your mouth
for a longer amount of time than nature ever intended.”
Personally, I like seeing which server in either
Munich or Cincinnati can hold and walk and serve
the most HUGE beer steins without spilling
the precious life-sustaining nectar
— of course, while adorned Bavarian-festive!
In the long run, steinholding isn’t a recipe for functional fitness. Those static, isometric holds concentrate far too much on one spot of the upper body, so you don’t want to devote all your gym time to front raises.
Still, one of the biggest assets you can bring
to your fitness routine is a blend of focus and fun.
To that end, we fully endorse strength training
your shoulders a little harder come shoulder season.
Is the competition itself going to be fun?
No, it’s a “miserable hellhole,” according to the
U.S. Steinholding Association’s official website.
But it’s a miserable hellhole with giant pretzels
and a liter of beer waiting on the other side.
It doesn’t get any better than this.
Prost🍻
“Beer, it’s the best damn drink in the world.”
— Jack Nicholson
Source: Inside Hook
#BeerStein #Octoberfest #Steinholding
#Beer #CraftBeer #NonAlcoholicBeer #Cider #RTD
#Microbreweries #Pubs #Taprooms #Brewpubs
#ConsumerBehavior #BrandAwareness
#EmergingTrends #BusinessIntelligence
✦✦✦
Stephen Carter King
Chief of Growth and Marketing and Strategy
• Beer Market Analyst • Beerconomy CEO
Thought Catalyst • Advisor • Sherpa • Speaker
sharing beer market trends, insights and news,
along with consumer data and market forecasts
via The Beerconomist
“The best beers are ones we drink with friends.”
— Stephen Carter King
Managing Partner | DEI Lead | MBA | #Future100Club Class of 2022
3wPhilippa at the arrows! Love to see it