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📢 Just three seconds of OOH attention can improve results by 26%! The findings from GroupM, Lumen Technologies, Clearchannel and JC Deceaux reveal that attention-grabbing OOH can enhance both high-funnel and low-funnel metrics. "We were excited to take part in this ground-breaking study that brings frequency into play for the first time to understand the impact multiple ad exposures has on metrics, memory and – most important – purchase intent." - Michael Follett Read more about the research and insights here >>> https://lnkd.in/g_3ZUPgH #marketing #OOH #advertising

Sign up below to find out how much #OOH influences offline AND online commerce (you might be surprised!) and how small changes to creative and strategy can make a big impact to sales. #OOHWorks

Industry Insights: Out-of-Home (OOH) Billboards have become the primary driver of web traffic, social media engagement, and digital activations in the US, surpassing traditional media channels. With consistent revenue growth over a decade and major tech brands like Amazon, Apple, and Google utilizing billboards, they're proving their effectiveness. Projections suggest a remarkable 71% growth in OOH revenue from $6.9 billion in 2020 to $11.8 billion by 2024, making it the fastest-growing traditional medium in the US, according to Nielsen Out-of-Home Advertising Study 2019, OAAA 2019, Statista, and Guttman. #WhistlerBillboards #IndustryInsight

The time to #ThinkOutside is now: OOH achieves a record-breaking quarter and first-half growth! 🚀   According to OAAA #OOH, advertising revenue surged by 3.4% in Q2 2024 compared to the previous year, reaching an all-time high of $2.78 billion. This milestone also pushed first-half growth to 4.8%.   Continue reading to uncover the top-performing formats, leading categories, and why OOH is making a significant impact on #political campaigns. https://lnkd.in/eDdvNst2

The global🌎 Out-of-Home (OOH) Advertising market is booming! Valued at USD 37,571.8 million in 2021, it's expected to grow at a CAGR of 5.57%, reaching an impressive USD 52,013.1 million by 2027. 🚀 Stay ahead in the advertising game with the power of OOH! 📈✨ #OOHAdvertising #MarketingTrends #AdTech #OutdoorAdvertising #BigScreen #Growth #MarketingInsights

Buying out-of-home media space just got a whole lot easier - and faster! Gone are the days of lengthy discussion, negotiations and guesswork. With the power of real-time data, you can now snap up prime billboards locations with the same ease as ordering your favorite online shopping treat. Imagine having the insights to target your perfect audience, in the perfect spot, at the perfect time. It's like having a superpower in the palm of your hand. With real-time audience data, you can: - Pinpoint high-traffic areas - Identify engaged audiences - Maximize your reach and impact Buying OOH media space has never been more efficient, more effective, or more empowering. It's like having the ultimate marketing superpower. So why wait? Snap up your ideal OOH spot today with Flashboord and watch your message come to life in the real world in no time!

The latest IPA (Institute of Practitioners in Advertising) Touchpoints reveals that #OOH media is the second most consumed format among 16-34-year-olds. In a world saturated with screens, OOH offers a refreshing alternative, making it a powerful way to connect with Gen Z. #ThinkOutside

Maximum impact, minimal output 💥 Did you know? OOH emits less carbon per impression than all other media measured. The more environmentally friendly way to reach your target audience with OOH advertising 🌱 Ready to make the change? Get in touch with our team 👉 https://lnkd.in/esxcEiTC Outsmart OOH #ooh #advertising #stats #oohadvertising

Earlier this month the Digital Out of Home Insider Summit, OAAA President and CEO Anna Bager shared some exciting insights on how reallocating ad spend to Out of Home (OOH) can really boost ROl. The OOH space is evolving fast, especially with digital and programmatic buying leading the way. At Adams Outdoor Advertising, we've been ahead of the curve, embracing these changes because we know how powerful digital OOH can be. With its growth and the ability to enhance media channels like CTV and Retail Media, the opportunities for brands are only getting bigger. #DOOH #OutOfHome #DigitalAdvertising #AdTech #ProgrammaticOOH #CTV #RetailMedia #AdamsAdvertising #MarketingInnovation #BrandGrowth #FutureOfAdvertising

63% of Gen Z use ad blockers, and 99% skip ads when they can. According to JCDecaux's recent study, "OOH ads are preferred by Gen Z out of all types of media". This makes OOH the perfect format to engage this ad-resistant generation. — Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials! #COMMBDataTuesdays #GenZ #OOHAdvertising