Andrew Cocker’s Post

Domino's and Netflix teamed up for a clever co-branded campaign tied to Squid Game Season 2, showcasing the brand's "Emergency Pizza" in high-stakes scenarios straight out of the show. Dagona Cookie Challenge: A player with a broken cookie bribes a Pink Guard with an Emergency Pizza, earning a perfect replacement and another shot at survival. This creative crossover easily blends Squid Game's tension with Domino's convenience, turning their Emergency Pizza into the ultimate lifesaver even in the most unexpected situations. What do you think of their Marketing Move? . . #goldbanyan #marketingagency #marketingdigital #marketing #marketingstrategy #squidgame #squidgamenetflix #squidgames #ads #ad #dominos #trending

Emergency Pizza - Red Light Green Light 🚥 Domino’s x Squid Game (2024) 🍕 Domino’s is teaming up with Netflix to prove that an Emergency Pizza can be a game-changer, even in the intense world of Squid Game. Domino’s has launched unique Squid Game commercials that highlight Emergency Pizza deliveries arriving just in the nick of time to save players from the most intense scenes from the first season of the show. The Emergency Pizza campaign aligns perfectly with Squid Game because if anyone understands an emergency, it’s the players in the game itself. The brands took some of the most memorable games from the series and envisioned how having Emergency Pizza could alter the outcome for the players. These custom commercials will also be featured on Netflix’s ad-supported plan, allowing viewers to catch them while watching the show in anticipation of its season two premiere on December 26. #marketing #marketingstrategy #pizza #netfilx #squidgamenetflix

Marketing secrets from the BIG players - Swipe to see how Domino’s, KFC, and Netflix dominate the game. 📲🔥 Ready to take your brand to the next level? Let’s chat! 💬 #marketingstrategy #digitalmarketing #socialmediamarketing #contentcreation #royaldigitalagency #contentcreation

🦃 Ignore Family Arguments, Check Out Butterball’s Thanksgiving Drama They’re having a REAL BAD day. Google it. 🎯 Brand integrity is fragile, especially when negative narratives go viral. 🎥 Netflix’s Boxing Fiasco Netflix is still feeling the heat from streaming issues during the Mike Tyson vs. Jake Paul fight. Buffering, freezing, and legal fallout – sometimes, tech failures leave more than just a bad taste. 🚨 Lesson for Brands 🎯 Anecdotal discussions (baseless or otherwise) can still erode trust. 🎯 Whether it’s old footage or live streaming glitches, your brand can take a hit in an instant. #BrandIntegrity #CustomerExperience #CrisisManagement #TechChallenges #PublicRelations

Domino’s Saves Squid Game Contestants With Emergency Pizza Domino's is inserting itself into the high stakes challenges of Squid Game ahead of the Netflix hit show's season 2 premiere, with ads showing pizza deliveries saving contestants from being eliminated. The campaign, created by agency WorkInProgress, features two ads based on episodes from Squid Game season 1, while integrating Domino's Emergency Pizza offer, a... https://ift.tt/bEOgw64

DVD-era Netflix were once seen as underdog heroes with their "No Late Fees" policy... but they would've 𝐥𝐨𝐯𝐞𝐝 to charge late fees. That policy cost them millions. But they ate the cost, betting that positioning against Blockbuster was worth more. It turned out to be a good bet. Blockbuster could not match the offer without losing millions too. Burger King did something similar by offering customizable menu services. McDonald's tried to copy and had spent half a billion trying to catch up but couldn't match their speed and consistency—lesson learned the hard way. 𝗟𝗲𝘀𝘀𝗼𝗻 Effective positioning gives you an edge. Copycats who don't understand your tradeoffs will pay an economic penalty. To achieve this, however, you must sacrifice something, - like Netflix giving up easy revenue - or like Burger King, create a new offer by ignoring certain customer segments. The essence of positioning is sacrifice.

New U.S. Netflix subscribers grew 42.3% YoY the week leading up to the Mike Tyson vs. Jake Paul fight, per Earnest credit card data. Here's how the fight impacted not just Netflix, but also sports gambling platforms like DraftKings Inc. and FanDuel: https://lnkd.in/efYxpZ-i

So fun to see companies elevating their marketing game to a whole new level. Just like the LEGO Movie, Barbie's big-screen debut by Mattel, Walmart's rom-commerce TV show, and McDonald's anime series, "WacDonald," "Unfrosted" is a new Netflix flick coming our way! The trailer shows two breakfast cereal giants, Kellogg Company and Post Consumer Brands, battling it out to create the next big thing for kids' breakfast tables! I know I'll grab my bucket of popcorn, OR wait, maybe bowl of cereal, and enjoy the ride. #Unfrosted #Netflix #BreakfastWars #MarketingInnovation https://lnkd.in/gesns3Bg

Have you ever heard or read a report recommending brands to engage strongly in #Hispanic communities but need help understanding why? Well, this movie does a great job of answering that question and much more! Just like the title of the film, "The Long Game," the involvement isn't only in September. It could start in September, but it ends in August. . #multicultural #marketing #Advertising #Consumerinsight #retail #cpg #cmos #ceos #brandstrategy #strategy #netflix