Threefold

What. A. Year. ⭐ ⭐ ⭐ ⭐ When 2024 began, we knew it would be big—but we didn’t realize just how big. As we wrap up, let’s take a moment to look back! ⏪ 🥾 We kicked off January at STRATACACHE x National Retail Federation: Retail’s Big Show, where Partnership Director Amber Roberts and Chief Commercial Officer Lee LeFeuvre joined Co-op's Dean Harris to share insights from SMG and Co-op Media Network. 🇨🇦 February took us to California for LiveRamp's RampUp and Toronto for the first-ever Retail Media Summit Canada, where Managing Director Sean Crawford took the stage. 🎰 In March, we headed to Las Vegas for ShopTalk and hosted our first VIP Retail Media Dinner Series in partnership with Qsic and Particular Audience. April saw CEO Samuel Knights join Ray Balberman and Co-op’s Rachel Halter in New York at the Ascendant Network Spring Retail Media Boot Camp, while Amber shared insights on building Retail Media Networks at Skai's ShopAble. 🚂 We were full steam ahead in June. At Cannes Lions International Festival of Creativity, Sean shared insights on measurement and in-store digitization at the Microsoft Beach Club. We also sponsored the Path to Purchase Institute's Retail Media Summit in Chicago, where Sam joined Stuart Michell (WHSmith North America), Ollie Shayer (Boots UK, Boots Media Group), and Robin Neufeld on stage. Later, we hosted the Official After Party with LiveRamp and another VIP Dinner with Microsoft and Broadsign. ☀️ July brought the North American team to Manchester, UK, for SMG’s Summer Conference, fostering company-wide collaboration. In September, Sean spoke at the Fall Retail Media Boot Camp in Palo Alto with WHSmith’s Robert Cummins, focusing on building a store-first Retail Media Network in a digital world. 🇬🇧 October brought SMG’s flagship event, the Retail Media Summit UK, back for its second year, fostering vital, global industry debates. What a day! The month ended with another trip to Las Vegas for Groceryshop, where retail media stole the spotlight in the evolving grocery space. 🍁 November was packed. Amber presented 20 Lessons to Succeed in a Fragmented Retail Media Ecosystem at P2PI LIVE, Justin Sparks spoke at Dataxis’ Retail Media Days in New York, and Sean attended the first-ever Retail Media Boot Camp Europe in London, hosted in partnership with SMG, where Bianca Hall and Helen Johnson took the stage. ❄️ Finally, December wrapped up with the North America team traveling to a chilly London for SMG’s Winter Conference. There, we celebrated a year of growth, sharing updates from our team, which now exceeds 450 retail media experts worldwide! Thank you for being on this journey with us. We’re excited to see what’s ahead in 2025 and beyond! More to share soon! 🔜 Happy Holidays from your friends at SMG x Threefold. 💛

2024 wrapped! 🚀 This year, we stuck to the Plan and App-solutely smashed it! Here’s to another year of planning, innovating and caffeinating in 2025. 🎉 To our amazing team, incredible partners and valued clients – thank you for being part of our journey this year. Wishing you all a joyful Christmas and a New Year filled with success, happiness and a touch of magic. 🎄✨ #2024Wrapped #StickingToThePLANandAPPSolutelySmashingIt

We're excited to share that Sean Crawford, Managing Director for North America, will speak at #NRF2025, Retail's Big Show, in New York City! 🤩 🗣️ Sean will share insights from SMG's 15+ years of building and operating Retail Media Networks in Europe and North America when he takes the stage on Saturday, January 11 during "Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators." We're really looking forward to this one! 👀 Keep an eye out for Samuel Knights, CEO, and Justin Sparks, VP of Business Development, who will also be attending NRF! Thanks to our friends at STRATACACHE and the National Retail Federation for putting on this great day of retail media programming for the second year in a row! Will we see you at NRF? 🤔 #retailmedia #commercemedia

I recently had the opportunity to share our thoughts at SMG with the Path to Purchase Institute on Retail Media Networks and the industry's need to invest in and develop talent in order to continue to compete for ad dollars. https://lnkd.in/djKwS7VY A few thoughts for the industry that we touch on: 👩💼 People are what fuel an organization ... but is there enough talent to sustain the Retail Media industry's growth? 🏗️ Are we asking the right question? Shouldn't we be asking if RMNs can build everything on their own, vs should they? RMNs can build and partner to hit their growth targets. 🛒 How do we accelerate the RMN and Merchant leads working in concert? Brands and their agencies want a single front-door. 📈 Is there a clear path to profitability and contributing as a profit pool back into the business? That is the benchmark retailer boards will measure against. Please take a read. Leave a comment below and let me know what you think! #RetailMedia #Talent #RMNs

I recently had the opportunity to share our thoughts at SMG with the Path to Purchase Institute on Retail Media Networks and the industry's need to invest in and develop talent in order to continue to compete for ad dollars. https://lnkd.in/djKwS7VY A few thoughts for the industry that we touch on: 👩💼 People are what fuel an organization ... but is there enough talent to sustain the Retail Media industry's growth? 🏗️ Are we asking the right question? Shouldn't we be asking if RMNs can build everything on their own, vs should they? RMNs can build and partner to hit their growth targets. 🛒 How do we accelerate the RMN and Merchant leads working in concert? Brands and their agencies want a single front-door. 📈 Is there a clear path to profitability and contributing as a profit pool back into the business? That is the benchmark retailer boards will measure against. Please take a read. Leave a comment below and let me know what you think! #RetailMedia #Talent #RMNs

"In a world where Retail Media is fast becoming 'media', it's really important that we balance our short-term and long-term goals", says Bianca Hall, Senior Insight Director at SMG. Back in October at our Retail Media Summit UK event, Bianca delivered a powerful session centred around the short-term ROI obsession. What were the top 3 takeaways? 📈 Despite measurement making huge strides over the last few years, ROI always steals the show as it's consistent, comparable, and commercial. 💡Retail media is doing a lot more than delivering short-term ROI - it has a lot of potential to drive brand-building metrics in the long-term. 🚶An effective measurement strategy can be created using the crawl, walk, run analogy. Crawl - build a bank of short-term ROI evaluations. Walk - incorporate first-party data learnings. Run - create an omnichannel test and learn strategy. Make sure to catch up on the full episode here - https://lnkd.in/eTVUZByM Data & Measurement I First-Party Data I Path to Purchase Institute

🔜 We are just weeks away from one of the largest events of the year: CES, where the biggest minds across industries gather to discuss the latest innovations and breakthroughs. Retail media is bound to be a hot topic, and that's why the experts from SMG are gearing up for our next trip out west. Schedules are filling up quickly, but there's still time to grab time with: ✅ Samuel Knights, CEO ✅ Sean Crawford, Managing Director, North America ✅ Alison O'Keefe, Partnership Director, North America ✅ Chris Goddard, Client Director, North America Will we see you in Vegas? 🎰 #CES #retailmedia

Did you know electric toothbrushes are usually bought as gifts, especially around Christmas? 🦷🎁 With this insight in mind, we worked with Procter & Gamble to promote Oral B’s electric handles and toothbrush heads, using past learnings to target shoppers at just the right time. The campaign took a multichannel approach, spanning in-store, online, and everything in between, seamlessly aligned with P&G’s ATL brand campaign to deliver a fantastically festive and effective campaign. While the media placement made the campaign totally unmissable (Seriously, just look at it!), it was the offer messaging - shaped by previous insights into what resonates most with Boots customers - that encouraged shoppers to add to basket ✨ Chloe Bailey | Emily Duggan | Lynsey Smith

💡 Thursday Thoughts 💡 As retail media evolves, its true potential is proving to be even greater than we ever imagined. It's no longer just a tool for grocers or convenience retailers. We've already seen numerous non-retailers step into the space (I see you Uber, Marriott International, Kinective Media℠ by United Airlines & Lyft), and this trend is definitely set to continue, with even more non-traditional players entering next year and beyond. One area poised for significant growth in 2025 is undoubtably #travel networks, which opens up a whole new realm of possibilities for advertisers to connect with consumers outside of their day-to-day mindset. ✈️✈️✈️ Thank you, Sarah Marzano from EMARKETER, for featuring my thoughts on the burgeoning world of travel retail media in your recent report. What are your thoughts? How do you see retail media evolving as more travel players join the space? 🤔 P.S. Watch this space for an exciting announcement from SMG x Threefold in the travel space in early 2025 👀 #published #emarketer #published https://lnkd.in/ewbzVP8x

Read Managing Director Sean Crawford's thoughts on the burgeoning world of travel retail media in EMARKETER's recent report 👇