Boots Media Group

📣 Boots The 175-year-old Influencer 📣 To mark Boots UK’s incredible 175 years on the high street, we’re shining a spotlight on our research with MESH Experience which uncovered why Boots is still a powerhouse for brands today. Here’s what we found: 💙 Boots Media were 2x more noticeable than all other retailers 💙 Customers were 2x more likely to recommend beauty brands featured by Boots 💙 A Boots experience boosts basket spend by 24% The takeaway?  Boots Media is a game-changer for brand growth. 📈 Check out the full article below 👇 Ollie Shayer | Fiona Blades | Georgia Martin | Pete Markey | Jessica Cowling (nee Bates)

Where does the BMG team shop for their Christmas gifts?🎁 You guessed it… Boots UK! But what are their festive go-to's this season? We asked them just that…👀🎅 Queen Banerbie | Harleen Badwal | Alexander Bunyan | Grace Rhodes | Yasmin Lockwood

The Christmas shopping pressure is starting to feel *really real* as we’re left with those few tricky people on our list!🎁 It got us thinking - who’s that one person who always has you twiddling your thumbs wondering what on earth to get them? Here’s what our team thinks, let us know yours in the comments! Jordan Tai | Yasmin Lockwood | Queen Banerbie

As we approach the end of 2024, I find myself reflecting on what has been an extraordinary year for the Boots Media team. Retail media has continued to evolve at pace, and at Boots Media Group, we’ve been at the forefront of this transformation. The impact we’ve delivered alongside our incredible brand partners has been truly inspiring. On the consumer media side, I couldn’t be prouder of the team’s achievements. From delivering an exceptional volume of campaigns to fostering deeper partnerships, advancing measurement capabilities, and transforming performance media—we’ve consistently set the bar higher. These wins are far more than metrics on a page. They represent the hard work, dedication, and passion of an outstanding team. What stands out most to me this year isn’t just the results we’ve achieved—although as someone who thrives on outcomes, they remain a key focus. It’s the journey. The relentless effort, the problem-solving, and the collaboration that make those outcomes possible. It’s this process that I’m most proud of as I look back on 2024. As I turn my focus to 2025, I’m committing to being more present in these moments—the ones that shape the journey. To truly enjoy the process and not just the destination. Wishing you and your loved ones a wonderful Christmas and a happy, successful New Year. Here’s to an incredible 2025 #mediadreamteam

Normal music has officially left the building 🙅♀️ Make way for the Christmas anthems!🎄 🎵 Here are our favourites - do you agree? Drop your go-to Christmas jams in the comments 👇 Yasmin Lockwood | Harleen Badwal | Alexander Bunyan | Grace Rhodes | Jordan Tai | Queen Banerbie

As the year comes to a close we’re taking time to look back on our achievements – and what better way to do it than with BMG Wrapped? 💫

Boots Beauty Battersea just got a Wicked makeover 💚✨ As part of Boots UK magical partnership with Universal Studios Lot for the Wicked film, we didn’t want to let the magic end so we cast a spell on every screen at Boots Beauty Battersea! From high-impact front-of-store displays to immersive digital screens throughout the store, this enchanting campaign featuring r.e.m. beauty by Ariana Grande’s limited-edition collection took over the store and we just can’t get enough of it! Have you seen the film yet? 🪄🎭 Drop a comment and let us know

The next chapter of retail media in 2025💡 In our final article of 2024, Ollie Shayer, Omni-Media Director at Boots UK, shares the four key trends driving retail media at BMG for the year ahead - from AI innovation to unlocking the full power of first-party data and measurement. Want to know more? Dive into the full article below. Retail Media | Innovation | Measurement

Last week, our Client Manager Hannah Ketteman and Client Executive Erin McCue kicked off the week in true festive fashion at Gold Collagen’s Gatsby Christmas Gala 2024 ✨🎄 Hosted at the stunning Bloomsbury Ballroom, it was an unforgettable evening filled with delicious drinks, dinner, and epic performances - made even more special by Boots UK receiving an award to celebrate their incredible 13-year partnership🥂

Did you know electric toothbrushes are usually bought as gifts, especially around Christmas? 🦷🎁 With this insight in mind, we worked with Procter & Gamble to promote Oral B’s electric handles and toothbrush heads, using past learnings to target shoppers at just the right time. The campaign took a multichannel approach, spanning in-store, online, and everything in between, seamlessly aligned with P&G’s ATL brand campaign to deliver a fantastically festive and effective campaign. While the media placement made the campaign totally unmissable (Seriously, just look at it!), it was the offer messaging - shaped by previous insights into what resonates most with Boots customers - that encouraged shoppers to add to basket ✨ Chloe Bailey | Emily Duggan | Lynsey Smith