Who killed the traditional TV ad? 🕵️♀️📺 It's a mystery with many suspects – but is the format truly dead or just evolving? Our very own Georgina Evenden shares her insights in The Grocer's latest article, exploring how retail media and digital channels are reshaping the ad world. Read the full article here: https://lnkd.in/eXpupPEn What do you think – does TV still have a place in today’s marketing mix? Retail Media | TV Advertising | Traditional Advertising
{Capture}
Advertising Services
The commerce media agency, connecting brands' marketing back to the places where they are sold.
About us
We are part of SMG – an award-winning network of commerce media agencies. Founded 14 years ago to transform shopper marketing, SMG is one of the most exciting growth companies in the UK today. Our fundamental belief from when SMG started is still true today. The best way for brands to grow is to connect with shoppers at the point of consideration and buying, and if brands and retailers work together to reach shoppers, this can achieve truly transformative results. At Capture today, we specialise in helping brands connect with people at the point of consideration and buying. Our approach leverages rich datasets with emerging technology and innovative media to deliver truly connected commerce campaigns for brands. Every campaign we run is fuelled by 1000s of previous campaign results, meaning we know what works and what doesn’t. The result of our approach? High-performing campaigns that not only deliver a positive short-term ROI, but that also improve ROI on every channel up the funnel. Our values of stay honest, stay hungry, stay foolish and have fun underpin everything that we do at Capture, challenging convention whilst delivering best in class client service. - For new business enquiries, please contact [email protected] - For marketing and PR enquiries, please contact [email protected] - For recruitment enquiries, please visit https://www.shoppermediagroup.careers/
- Website
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https://www.capture.team/
External link for {Capture}
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 2008
- Specialties
- Shopper marketing, Retail media buying & planning, Media development, Creative, Travel, Digital, FMCG, Partnership, Brand marketing, Retail media, Grocery, Shopper creative, Media planning, Strategy & planning, Campaign planning, Campaign concepts, Shopper media, Commerce Marketing, Commerce, and Retail Marketing
Locations
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Primary
Get directions
60 Great Portland Street
London, W1W 7RT, GB
Employees at {Capture}
Updates
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Top 5 performance marketing campaigns this week: From Prezzee’s personalised messages from Santa to Snap Inc.’s festive campaign celebrating little moments. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5: – TOBLERONE launches multi-channel festive campaign to promote new diamond-shaped truffles – Ornua Foods appoints SMG’s Capture to enhance retail and brand activation – Prezzee launches ‘Magical Messages’ campaign featuring personalised video messages from Santa – Ford Motor Company launches social-first and creator-led campaign to promote launch of the Puma Gen-E all-electric vehicle – Snap Inc. launches ‘Little Joys’ Christmas campaign encouraging people to celebrate the joyful moments Susanne Nowak, Mihnea Gheorghiu, LePub, Publicis Media, Nicola Blackmore-Squires (ACIM), Georgina Evenden, Jane Scotcher, antidote, Peter Zillig, Paddy Smith, Born Social, Harley Ilott #performancemarketing #campaigns #advertising #brand #creative #paidsocial #multichannel #data
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We’re butterly delighted to announce our partnership with Ornua Foods UK!🧀☘️ {Capture} has been appointed as part of a cross-agency team to churn out success for iconic brands like Kerrygold and Pilgrims Choice. {Capture} will lead commerce media efforts, using performance data to deliver top results and ensure every strategy is well-spread across retail and beyond. This collaboration has already made headlines in Performance Marketing World's Top 5 Performance Marketing Campaigns, read more here: https://lnkd.in/gK4_r_XU Here’s to helping these iconic brands moo-ve closer to their goals! 🐄
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Last week, at the Groucho Club in Soho, we had the pleasure of hosting The Retail Roundtable in partnership with Tesco Media and Insight Platform.🍽️🗣️ Bringing together representatives from General Mills, pladis Global, Colgate-Palmolive, AG Barr Group, Premier Foods, Moët Hennessy and Accolade Wines, the event provided the perfect opportunity to dive into some of the hottest topics in retail media today: 📊 The role of 1st party data 🛍️ Digitisation of in-store media 🔧 The future of self-serve retail media solutions It was fantastic to step back, compare notes and share insights on how far the industry has come in the past 18-24 months. The relaxed, informal setting sparked honest discussions and valuable connections with some of our closest clients and partners.🤝 Thank you to everyone who joined us - we can’t wait to see how these conversations shape the future of retail media. 🚀 Izzy Coombes Charlotte M. Georgina Evenden Helen Johnson Aaron Fahy Thomas Joyce-Brown DipWSET Tamsin Fenn James Pomeroy Michele Dainty Grace Joseph Natalie Bosnich Christina Jenkins Steve McGrail Sharon Cañas Catherine McGarry Jonathan Dunkley Stephen Edwards
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Okay, we’re jumping the gun a bit but who can resist the festive ads? 🎄🎁 What’s been your FAV Christmas advert so far? Vote below and let’s crown this year’s marketing MVP! 🏆🎅 #ChristmasAds #TisTheSeason
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Thanks to your feedback, we’re driven to keep pushing boundaries and delivering real impact. At {Capture}, we’re proud to be an extension of your team, working together to achieve something great.💥 #FeelGoodFriday
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{Capture} reposted this
👏 The Wanderer just took another step forward with our latest in-store advertising campaign! 🔊 Big call out to our Media Partners {Capture} for making this vision come to life. This campaign is showcasing our products front and centre, right where they matter most, meeting customers wherever they engage digitally. We’re reaching new customers, strengthening brand connections, and making a statement in-store! Bold in more ways than one 👊 #TheWanderer #Capture #BrandBuilding #RetailMarketing #TeamWork
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{Capture} reposted this
🎉 Flipz Samples on the Go! 💙 As part of the Co-op Media Network toolkit we can offer brands the opportunity to take a branded roadshow around Co-op stores. We’re thrilled to share our recent sampling opportunity at Co-op with pladis Global as part of the Flipz Grab a Grand competition.🎉 Shoppers can grab a pack of Flipz, scan the QR code, and enter for a chance to win a fantastic £1,000! Recognizing that student stores are a key market for Flipz, we utilised Co-op’s unique store estate and activated this campaign in locations that cater to this demographic. We know that students love a tasty snack, and this initiative not only introduces them to Flipz but also gives them a shot at a grand prize! 🙌 A big thank you to Pladis for partnering with us on this exciting opportunity. We can’t wait to see the engagement and enthusiasm from shoppers! Interested in a roadshow of your own? Get in touch with your CMN contact to start planning! 💡 Jess Brocklebank | Rosetta Procter-Smith | Matthew Price | Olivia Pettitt | {Capture} | James Tregear | Eva A.
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{Capture} reposted this
"A rising tide floats all boats." 🌊⛵ Thank you to everyone who made RMS UK '24 unforgettable—especially those who traveled from around the world 🌍 As Fiona Blades puts it, retail media is an untapped powerhouse, and we’re just getting started. "We won’t be having a retail media summit in a few years; we’ll just be talking about media." — Samuel Knights All on-stage talks will soon be available on demand. For now, enjoy the highlights in the video, and see you next year! 🥂💛 Katie Streeter Hurle | Matt Richardson | Sean Crawford | Jessie Bove Dowd | Samuel Knights | Emma Dean | Chris Riegel | Jessica Myers | Bianca Hall | Jenny Holleran | Dean Harris | Lee LeFeuvre | Matthew Lee | Daniel Torres Dwyer | Cyndi Loza | Path to Purchase Institute Retail Media Summit UK | Retail Media Summit | Retail Media | Commerce Media | Connected Commerce
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{ 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘂𝗺𝗺𝗶𝘁 𝗨𝗞 𝟮𝟬𝟮𝟰 } WHAT 👏 A 👏 DAY 👏 Here are some of our HIGHLIGHTS: 📍 Gathering at the beautiful Battersea Arts Centre for this year's summit! 🗣️ With more than 300 industry experts in attendance, the room was alive with discussions on the latest trends shaping the retail media landscape. 📊 The unveiling of new research by SMG, Path to Purchase Institute and MESH Experience delving into whether retail media can have an impact on mid and upper funnel brand metrics. 💡Bianca's thought-provoking analysis of short-term ROI, examining its benefits while encouraging us to consider the limitations focusing solely on this one metric. 🟡 The reveal of SMG’s fresh new look, beautifully styled by Matthew Lee’s latest #OOTD - it certainly {𝗖𝗮𝗽𝘁𝘂𝗿𝗲}'𝗱 our attention! #RMSUK #RetailMediaSummitUK SMG | Path to Purchase Institute
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