"They described it as one of the best pieces of insight they had ever seen." Curious about what users of Plan-Apps have to say about the tool? Learn from Business Director Claire Trbovic, Plan-Apps Founder Joel Hopwood, Insight Director Bianca Hall, CEO Samuel Knights, Chief Growth Officer Katie Streeter Hurle and SMG Co-Founder Matthew Lee. Every application our development team has built in Plan-Apps stems from a market need - whether it's feedback from brands or retailers. Having measured over £1.3 billion of retail media to date, we now fully understand the most effective media types and can offer recommendations to our users on where best to invest based on their objectives. If you want to explore how Plan-Apps could solve your challenges around retail media measurement, contact our business development team on LinkedIn - Leanne Naughton, Orlagh Newman, Abbie F. - for a friendly chat, or drop them an email at [email protected] #retailmedia #shoppermarketing #retailmarketing #mediaplanning
Plan-Apps
Advertising Services
London, England 1,681 followers
Plan-Apps is the most widely used operating system powering commerce marketing and retail media in the UK.
About us
Plan-Apps, an SMG company, is the most widely used operating system powering commerce marketing and retail media in the UK. Its primary purpose is to simplify all stages of shopper media execution and provide clear insights into the best investments by retailer, channel, and category. Fully integrated into the in-store, online, and offsite marketing ecosystem, the cloud-based SaaS technology platform, enables brands to seamlessly book, measure, and maximize their shopper media to drive better retail performance. It also collaborates with retailers to help them grow and scale their omni-channel offering. Applications include cross-retail campaign planning and booking, as well as a powerful measurement and auditing service for marketers seeking ROI transparency and investment recommendations based on over 10,000 aggregated trends. 95 out of the top 100 CPG brands are registered on the platform, including Coca-Cola, Mondelez, Diageo, Kellogg's, and Ferrero. Registered retailers include Boots, Morrisons, The Co-op, The Very Group, and Signet Jewelers.
- Website
-
https://www.plan-apps.com/
External link for Plan-Apps
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2013
- Specialties
- FMCG, Evaluations, Technology, Media buying, Planning, Shopper insights, Shopper marketing, Shopper media, Media trading, Commerce marketing, and Retail media
Locations
-
Primary
Get directions
60 Great Portland Street
London, England W1W 7RT, GB
Employees at Plan-Apps
Updates
-
2024 wrapped! 🚀 This year, we stuck to the Plan and App-solutely smashed it! Here’s to another year of planning, innovating and caffeinating in 2025. 🎉 To our amazing team, incredible partners and valued clients – thank you for being part of our journey this year. Wishing you all a joyful Christmas and a New Year filled with success, happiness and a touch of magic. 🎄✨ #2024Wrapped #StickingToThePLANandAPPSolutelySmashingIt
-
🥁 𝗗𝗿𝘂𝗺𝗿𝗼𝗹𝗹, 𝗽𝗹𝗲𝗮𝘀𝗲... 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗔𝗜 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝗮𝗿𝘆: 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘀𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻𝘀! We’re thrilled to launch Plan-Apps’ game-changing AI Commentary feature – an industry-first, designed exclusively for our users. This innovative tool transforms how you evaluate campaigns by delivering fully automated, 🔍 insightful analysis in record time. No more guesswork – AI Commentary turns your 📊 performance data into clear, actionable insights, making evaluations faster, easier and sharper than ever. 💡 Ready to see it in action? Learn more from Claire, who’s been working harder than Santa’s elves with the Incubation Hub and Product Team to bring this feature to life – watch the 🎥 video below! 🎅✨ AI Transformation | Campaign Evaluations Claire Trbovic | Mya Fletcher | Dilan Jayasinghe | Eden Soroko | Thomas Threlfall | Sali Davies | Esther Asiimwe | Mark Sweatman | Katie Streeter Hurle | Aled Garrett | Aaron Fahy | Matt Parker
-
"This commitment to innovation is perfectly exemplified in Plan-Apps, our flagship platform that’s about to undergo its most significant transformation yet. In December, we’re launching our first AI feature – a development that represents not just a new tool, but a new way of thinking about retail media optimisation." Read more about how we're using AI to rethink retail media below 👇
AI is reshaping the future of retail media - and for a while now we've been quietly building and testing in the background. I'm proud that SMG have always believed in taking a thoughtful approach - even when it’s not the simplest path. From launching Plan-Apps to building our AI Hub, we’re focused on solutions that bring together technology and creativity. I believe that despite the advancement of technology, AI isn’t here to replace human insight; it’s here to enhance it, making decisions faster, smarter and more impactful. If you are wondering about how we’re using AI to rethink retail media, check out my article below:
-
As the evenings get darker, let’s shine a light on smarter commerce marketing (quite literally!)... Plan-Apps is here to make sure your campaigns stay bright with data-driven decisions and seamless execution. Built by commerce marketeers, for commerce marketeers, our platform transforms how you plan, manage and evaluate your campaigns. Here’s how we keep things on track: 📊 Use data to drive smarter decisions 📅 Streamline the full campaign cycle 🏢 Optimise your retail estate Let Plan-Apps elevate your campaigns. Get in touch with the team at [email protected] 📧 Comment below and share how you're brightening up your winter evenings... 💬
-
-
⏪ At last week’s IAB Retail Media Upfronts, SMG’s Emma Dean (COO) and Bianca Hall (Senior Insight Director) shared 10 essential tips to optimise retail media performance. It was also a fantastic opportunity to showcase Plan-Apps and the powerful Test vs Control methodology that we use! 🗣 “Our Test vs Control methodology matches test stores, where media is live, with control stores, where it isn’t,” explains Bianca. “We look for a divergence in sales during this period, allowing us to confidently attribute any uplift to media.” This approach allows us to consistently evaluate every retailer, category and channel – providing the standardisation, transparency and analytical depth, essential for true performance insights. 🚀 With over 15,000 campaigns evaluated, Plan-Apps is leading the way in reliable, data-driven retail media measurement. 🔗 Watch Emma and Bianca's full session here: https://lnkd.in/gD7cMcHr #IABRetailMediaUpfronts
-
-
Plan-Apps reposted this
"A rising tide floats all boats." 🌊⛵ Thank you to everyone who made RMS UK '24 unforgettable—especially those who traveled from around the world 🌍 As Fiona Blades puts it, retail media is an untapped powerhouse, and we’re just getting started. "We won’t be having a retail media summit in a few years; we’ll just be talking about media." — Samuel Knights All on-stage talks will soon be available on demand. For now, enjoy the highlights in the video, and see you next year! 🥂💛 Katie Streeter Hurle | Matt Richardson | Sean Crawford | Jessie Bove Dowd | Samuel Knights | Emma Dean | Chris Riegel | Jessica Myers | Bianca Hall | Jenny Holleran | Dean Harris | Lee LeFeuvre | Matthew Lee | Daniel Torres Dwyer | Cyndi Loza | Path to Purchase Institute Retail Media Summit UK | Retail Media Summit | Retail Media | Commerce Media | Connected Commerce
-
We were over the moon to see Grace from Britvic plc take the stage at #ShopperMarketingSummitUK this week and showcase how her team is using Plan-Apps to elevate their in-store activations! 🚀 Big cheers to Grace and the Britvic crew for their ongoing collaboration! #FeelGoodFriday
-
-
❗𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘂𝗺𝗺𝗶𝘁 𝗨𝗞 𝟮𝟬𝟮𝟰 – 𝗔 𝗗𝗮𝘆 𝗼𝗳 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻❗ Yesterday, the Plan-Apps team had an incredible time at the second edition of SMG x Path to Purchase Institute's #RetailMediaSummit UK 2024! 🙌 The event was buzzing with lively discussions on all things retail media, from measurement to personalisation and the ever-important omnichannel strategies. One of the big takeaways?🍕Measurement is key to supercharging retail media performance! That's where our Plan-Apps platform comes in - think of it as your trusty sidekick, offering data-driven insights backed up by industry wide benchmarks! 🚀 A huge shoutout to everyone who swung by our booth to chat with Matt about our fantastic platform! If you missed him, don’t be shy - reach out and say hi! P.S. We might be a bit biased but how good does SMG's new brand look?! - bolder, more vibrant and definitely more yellow!🟡 It’s like watching your sibling nail their style (we couldn’t be prouder!) #RMSUK2024
-