Morrisons Media Group

🎄🎅 ‘Give your favourites their favourites!’ 🍫☃️ We’re proud to have collaborated with Mars Wrigley on this multichannel campaign, bringing magic to Morrisons shoppers this Christmas with a variety of touchpoints across instore and online, including: ✨ A seasonal aisle takeover, grabbing shopper attention instore ✨ Amazon banners driving awareness online ✨ A little festive fun with an instore hologram to surprise and delight shoppers Thanks to everyone's hard work that helped bring this life! Declan Haveron | Nadine Ferreira Taylor | Natalia Narloch | Nicola Wigmore | Alexandra Beadsworth | Graeme Spencer | Emily Victoria Hume | Tilly Cannon | Harriet Smith | Lee Mountain #Retailmedia #Media #Mediaparternships #MediaInnovation

I love the Christmas season. Never more so, than when I get to share some amazing activations which are "firsts" with Morrisons, Morrisons Media Group & Mondelēz International. Our first incredible FOS display is a Santa sleigh carrying our Cadbury Heroes tub 550g. This is Morrison’s biggest FOS activation to date, and it gives a shoppers an element of interaction too where they can sit inside the sleigh to take pictures and share on social media. Our second experiential activation is a "first" for personalised Cadbury Heroes Tub 550g! A Morrisons shopper is able to purchase a tub in store and get it personalised for FREE in store the very same day! To truly accelerate the activation, geo-targeted email was used for this campaign. This was the "first" targeted email that Morrisons activated using more card data with Mondelēz International. Amazing activations don't just happen. You need a team of brilliant individuals who share your vision, supporting you. Therefore, I want to thank Daria Postelnicescu, Martin SEAL, Nick Carter, Natalia Narloch, Alexander Brown, Lee Mountain, Declan Haveron, Ellie Raven, Emily Victoria Hume, Morrisons Media Group, Christina Bland & Emma Jayne Paxton.

🎅 Thrilled to share our live activation with Mondelez at Morrisons! Our campaign brought Cadbury Heroes to life with a festive experiential activation, complemented by a geo-targeted email to drive awareness and engagement. Seeing customers interact with the brand in-store and experience the magic of Christmas gifting was truly rewarding. A huge thank you to everyone involved in making this campaign a success. Daria Postelnicescu Grant Kirkwood Emily Victoria Hume Natalia Narloch Ellie Raven Tilly Cannon Jade Hawksworth Here's to more creative collaborations that connect brands with Morrisons shoppers! 🎄🍫 Morrisons Media Group #RetailMedia #ExperientialMarketing #Christmas #Mondelez #Morrisons

This Christmas, MMG, Morrisons and Cadbury UK are unwrapping a delightful experience for shoppers with a Cadbury’s Roadshow!💜💛🍫 This campaign is more than just a treat, it’s an experience! At the heart of the roadshow is the chance to create personalised Cadbury’s Heroes tubs, where customers can add their own festive flair. Whether it’s a family name or a heartfelt holiday message, these customised tubs make the perfect gift to spread joy during the season of giving.😊 The campaign is also supported by geo-targeted emails, ensuring customers know when the roadshow is coming to their town, connecting Cadbury’s beloved brand with Morrisons’ valued shoppers so that no one misses out. Join us at a Morrisons near you to create your own personalised Cadbury’s Heroes tub and share the sweetness of the season! You'll find this at: Jarrow (10th), West Denton (11th), Nottingham Gamston (12th), Swadlincote (13th), Tamworth (14th), Coventry Holyhead Road (15th) Daria Postelnicescu | Martin SEAL | Grant Kirkwood | Lee Mountain | Natalia Narloch | Damien McCaul | Emily Victoria Hume | Declan Haveron | Ellie Raven | Tilly Cannon #Retailmedia #MMG #Morrisons #Mediapartnerships

This week, it is all about the North 💚 Yesterday afternoon, I was delighted to join James Badger and his team at Morrisons to review the last 12 months and set focus on the 12 months ahead. To offer some context to what the Morrisons Media Group team have been busy with: 👉 Over 8,000 campaigns created, built, executed and measured. 👉 Positive YoY growth in avg. brand uplift as a result of these campaigns. 👉 A media proposition that has evolved from single channel to omnichannel, with a digital roadmap in place which is only set to accelerate in 2025. The work, passion and commitment that is being demonstrated by this team is second to none, well done and thank you to Matt Hinton, Beth Hayes, Kathryn McNally and Ailsa Jackland-Burrows. As we continue to scale, we're looking for more brilliant people to join us on this special partnership. We have vacancies at the following levels: 🎯 Client Manager 🎯 Senior Client Executive 🎯 Client Executive 🎯 Client Associate You may have also seen that we're on mission to create a place everyone would want to work, no better demonstrated with SMG being named the Number 1 Company to work for in the Marketing and Media sector by Best Companies 💪 So, please reach out to us if you'd like a chat. #retailmedia #partnership #hiring

🗣️ "70% of Morrisons shoppers are more likely to buy a product if they can interact with it first." Following our announcement that Morrisons will launch in-store food and drink sampling across the UK, Lee LeFeuvre, SMG CCO, caught up with Grocery Trader about this latest initiative. Catch the full article here: https://lnkd.in/emTEFza6 Matt Hinton | Beth Hayes | Liz Taylor | Simon Whittle | James Badger | Rachel Eyre #RetailMedia #Instore #Morrisons

We've said it before and we'll say it again and again...📢 The store has and always will be a critical component to a successful #retailmedia proposition 🛒 Thank you to the folks at Grocery Trader for a spotlight in their September / October 24 publication on Morrisons Media Group and our teams recent work to introduce even more opportunities for brands to connect with the Morrisons customer. Matt Hinton | Beth Hayes | Liz Taylor | Simon Whittle | James Badger | Rachel Eyre https://lnkd.in/e3Z9sTFV https://lnkd.in/enNRfaP5 SMG | Plan-Apps

📢Sponsored Products are now available to book with MMG, and we’re excited to share that our first campaigns went live on Morrisons.com last week, with impressive early results! 👀🤩 These operate on a cost-per-click basis and can be activated across search terms and category levels. Powered by CitrusAd, the self-serve platform gives suppliers more control and instant access to real-time performance metrics, including ROAS, units sold, CTR, CPC, and CPA, at a total campaign and SKU by SKU level. Reach out to your MMG lead to learn more or contact us at [email protected]. Andrew Everson | Anthony Frazer | Jon Cornish | Ailsa Jackland-Burrows | Jodie Locking | Joseph Sutton | Victoria Foster | Anouska Tucker

To kick off Morrisons' Halloween event, we’ve just launched our NEW escalator vinyl’s! 👊🙌 Designed to grab the shopper’s attention the moment they enter the store, this high-visibility activation is perfect for positioning your brand at the forefront of the shopper journey. This year’s Halloween event features 64 brands across 5 different categories, offering shoppers a fantastic selection of treats. Whether you're planning a spooky night in, a costume party, or trick-or-treating, Morrisons has everything you need to make it a frightfully fun celebration. 👻 🎃🍬 If you're interested in exploring our media opportunities like this standout escalator vinyl, don’t hesitate to reach out to your MMG lead or contact us at [email protected]. Natalia Narloch | Emily Victoria Hume | Bryony Wilkinson | Jess Lodge | Harriet Smith | Elise Sellars | Charlotte Townsley | Ahmad Majidi | Jenna Martin | Abi Tearle | Declan Haveron | Chris Flavell #Retailmedia #Mediapartnerships #Morrisons #MMG

Over six months ago, our Morrisons team traveled to Morrisons HQ and pitched to be part of Morrisons 'Grow with Us' program. This week, that proposal has come alive, and it has been a fantastic experience to lead this activation in collaboration with MMG and Morrisons. Our brand objectives were centered on supporting and launching ECOTWIST, with two key focus areas: 1) Reassure and transition current shoppers 2) Communicate the ease and sustainability credentials