Threefold’s Post

Did you know electric toothbrushes are usually bought as gifts, especially around Christmas? 🦷🎁 With this insight in mind, we worked with Procter & Gamble to promote Oral B’s electric handles and toothbrush heads, using past learnings to target shoppers at just the right time. The campaign took a multichannel approach, spanning in-store, online, and everything in between, seamlessly aligned with P&G’s ATL brand campaign to deliver a fantastically festive and effective campaign. While the media placement made the campaign totally unmissable (Seriously, just look at it!), it was the offer messaging - shaped by previous insights into what resonates most with Boots customers - that encouraged shoppers to add to basket ✨ Chloe Bailey | Emily Duggan | Lynsey Smith