Threefold’s Post

💡 Thursday Thoughts 💡 As retail media evolves, its true potential is proving to be even greater than we ever imagined. It's no longer just a tool for grocers or convenience retailers. We've already seen numerous non-retailers step into the space (I see you Uber, Marriott International, Kinective Media℠ by United Airlines & Lyft), and this trend is definitely set to continue, with even more non-traditional players entering next year and beyond. One area poised for significant growth in 2025 is undoubtably #travel networks, which opens up a whole new realm of possibilities for advertisers to connect with consumers outside of their day-to-day mindset. ✈️✈️✈️ Thank you, Sarah Marzano from EMARKETER, for featuring my thoughts on the burgeoning world of travel retail media in your recent report. What are your thoughts? How do you see retail media evolving as more travel players join the space? 🤔 P.S. Watch this space for an exciting announcement from SMG x Threefold in the travel space in early 2025 👀 #published #emarketer #published https://lnkd.in/ewbzVP8x

How to make the most informed choice…..

Take a look at the brand behind the travel agency and online booking tools. Find out if your agency uses Travelport. Here is some insights into what we provide to make the choices make sense.

🛍 ✈ Travel retail is undergoing a significant evolution as global tourism recovers. With the resurgence of travel after the pandemic, interesting changes are emerging in retail practices aimed at travelers. Digital and Omnichannel Experiences: Retailers are integrating online and offline channels to offer more seamless shopping experiences. This includes pre-order services, mobile apps, and personalized marketing that engage customers even before they arrive at the airport. Local and Authentic Products: There is a growing demand for unique, culturally relevant items that reflect the destinations visited. Retailers are expanding their stock with local brands and artisanal products to meet this desire for authentic experiences. Focus on Sustainability: Environmentally conscious travelers are influencing retailers to adopt sustainable practices. This includes reducing plastic packaging, offering eco-friendly products, and highlighting brands committed to environmental responsibility. Technology and Personalization: The use of artificial intelligence and data analytics is enhancing customer engagement. By understanding consumer behavior, retailers can offer personalized promotions, improve inventory management, and create a more customized shopping experience. These adaptations demonstrate how travel retail is reinventing itself to meet the needs of modern travelers, embracing innovation, personalization, and sustainability. #TravelRetail #ConsumerTrends #GlobalTravel #RetailInnovation #Sustainability #DigitalTransformation #CustomerExperience #TravelIndustry #RetailTrends #BusinessGrowth #airports Jing Daily

🌟 Your Brand Story Matters – Make It Count 🌟 In travel retail, your brand story is everything. It's what sets you apart, engages your audience, and creates a lasting connection. But here’s the key: even the most authentic and compelling story won’t land if you’re not in the right location. 📍 The right location ensures: You're visible to the right consumers, where and when they’re most receptive. You have the space and environment to bring your brand to life in a way that stays true to its essence. You maximize your potential to create meaningful connections that drive engagement and loyalty. In a market as dynamic and competitive as travel retail, location is not just a matter of convenience – it’s a strategic advantage. Whether it’s being present in key airports with high traveler traffic or finding a space that perfectly fits your brand’s identity, the right location is where your story begins to thrive. Let’s make sure your story is told in the right way, in the right place. #TravelRetail #BrandStorytelling #RightLocation #RetailStrategy #ConsumerExperience

The Travel Retail Paradox : how brands strive to offer exclusive products and experiences at competitive prices while dealing with the complexities of different regional markets and consumer behaviors. The question arises: Should brands start focusing on blurring the gap between their ambitions and consumer expectations ? #TravelRetail #BrandAmbitions #ConsumerExpectations

Just as retail media revolutionized the industry, travel media is poised to do the same. With 80% of travelers booking online and rich first-party data and content, travel media is uniquely positioned to drive innovation and personalized experiences. ✈️ 🏨 Here's why travel media is the next retail media ⬇️ #retailmedia #commercemedia #adtech #travelmedia

📢 Don't miss out on our webinar 'The influence of travel retail' happening today! 🛍 Join us at 11:00-12:00 CET and 16:00-17:00 CET to find out more about purchasing behaviour and the lasting impact of the travel retail channel on brand perceptions. Register now by emailing tfwa365@gmail.com! #TravelRetail #DutyFree #Webinar

My esteemed colleague Marco Passoni's latest thought-provoking article underscores the crucial steps needed for travel retail to thrive. Embracing these strategies can drive real, impactful change in our beloved industry. Essential insights for anyone committed to progress. Please read more below: #travelretail #insights #businessdevelopment

Global pax numbers forecast to reach 4.22 bn in 2025, says m1nd-set report - an increase of 8.3% on this year’s figures, according to the 2025 Annual Forecast Report by travel retail research agency m1nd-set. The new report from m1nd-set also highlights increasing preferences from global consumers for digital touchpoints, experiential retail and impulse vs planned purchases. Airport advertising offers brands the opportunity to meet consumer preferences, providing touchpoints at each stage of the passenger journey creating memorable campaigns. https://lnkd.in/egqVZ_dg