Threefold’s Post

What. A. Year. ⭐ ⭐ ⭐ ⭐ When 2024 began, we knew it would be big—but we didn’t realize just how big. As we wrap up, let’s take a moment to look back! ⏪ 🥾 We kicked off January at STRATACACHE x National Retail Federation: Retail’s Big Show, where Partnership Director Amber Roberts and Chief Commercial Officer Lee LeFeuvre joined Co-op's Dean Harris to share insights from SMG and Co-op Media Network. 🇨🇦 February took us to California for LiveRamp's RampUp and Toronto for the first-ever Retail Media Summit Canada, where Managing Director Sean Crawford took the stage. 🎰 In March, we headed to Las Vegas for ShopTalk and hosted our first VIP Retail Media Dinner Series in partnership with Qsic and Particular Audience. April saw CEO Samuel Knights join Ray Balberman and Co-op’s Rachel Halter in New York at the Ascendant Network Spring Retail Media Boot Camp, while Amber shared insights on building Retail Media Networks at Skai's ShopAble. 🚂 We were full steam ahead in June. At Cannes Lions International Festival of Creativity, Sean shared insights on measurement and in-store digitization at the Microsoft Beach Club. We also sponsored the Path to Purchase Institute's Retail Media Summit in Chicago, where Sam joined Stuart Michell (WHSmith North America), Ollie Shayer (Boots UK, Boots Media Group), and Robin Neufeld on stage. Later, we hosted the Official After Party with LiveRamp and another VIP Dinner with Microsoft and Broadsign. ☀️ July brought the North American team to Manchester, UK, for SMG’s Summer Conference, fostering company-wide collaboration. In September, Sean spoke at the Fall Retail Media Boot Camp in Palo Alto with WHSmith’s Robert Cummins, focusing on building a store-first Retail Media Network in a digital world. 🇬🇧 October brought SMG’s flagship event, the Retail Media Summit UK, back for its second year, fostering vital, global industry debates. What a day! The month ended with another trip to Las Vegas for Groceryshop, where retail media stole the spotlight in the evolving grocery space. 🍁 November was packed. Amber presented 20 Lessons to Succeed in a Fragmented Retail Media Ecosystem at P2PI LIVE, Justin Sparks spoke at Dataxis’ Retail Media Days in New York, and Sean attended the first-ever Retail Media Boot Camp Europe in London, hosted in partnership with SMG, where Bianca Hall and Helen Johnson took the stage. ❄️ Finally, December wrapped up with the North America team traveling to a chilly London for SMG’s Winter Conference. There, we celebrated a year of growth, sharing updates from our team, which now exceeds 450 retail media experts worldwide! Thank you for being on this journey with us. We’re excited to see what’s ahead in 2025 and beyond! More to share soon! 🔜 Happy Holidays from your friends at SMG x Threefold. 💛