Threefold’s Post

💡 Thursday Thoughts 💡 As retail media evolves, its true potential is proving to be even greater than we ever imagined. It's no longer just a tool for grocers or convenience retailers. We've already seen numerous non-retailers step into the space (I see you Uber, Marriott International, Kinective Media℠ by United Airlines & Lyft), and this trend is definitely set to continue, with even more non-traditional players entering next year and beyond. One area poised for significant growth in 2025 is undoubtably #travel networks, which opens up a whole new realm of possibilities for advertisers to connect with consumers outside of their day-to-day mindset. ✈️✈️✈️ Thank you, Sarah Marzano from EMARKETER, for featuring my thoughts on the burgeoning world of travel retail media in your recent report. What are your thoughts? How do you see retail media evolving as more travel players join the space? 🤔 P.S. Watch this space for an exciting announcement from SMG x Threefold in the travel space in early 2025 👀 #published #emarketer #published https://lnkd.in/ewbzVP8x