ISBA

#Accessible advertising is a key priority for ISBA. Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an accessible advertising ecosystem. Brands are currently missing out on up to 30% of their audience by not making their advertising accessible. If your brand is thinking about making your ads more accessible, but you’re not sure where to start, attending our Accessible Advertising webinar on Tuesday 28 January with Michelle Yeadon from the Responsible Marketing Agency is a must. See the link to sign up in the comments.

From reaching major milestones with Origin, our ambitious cross-media measurement platform ... to advocating for a responsible and collaborative approach to the use of #GenAI in advertising ... to improving #influencermarketing with a major refresh to our Code of Conduct - it’s been a year of big achievements for ISBA. We’re also incredibly proud of our leadership in encouraging the industry to make their advertising accessible to all, including those who are vision or hearing impaired, via the Ad Accessibility Alliance. We're working to create a transparent, responsible and accountable #advertising environment that can be trusted by the public, advertisers and legislators. Take a look at this infographic showing our milestones in 2024 - and, if you think we can help you in 2025, get in touch.

Throughout #2024, ISBA has delivered against the priorities we set – working with our members to create a #transparent, #responsible and #accountable advertising environment that can be trusted by the public, advertisers and legislators. Look back at our year in our infographic in the comments below.

🎙️ New Podcast Alert! 🚀 Dive into the latest episode of Life in Programmatic DOOH where we explore how programmatic DOOH fits in a retail media strategy. Join Dan Larden (Head of Media at ISBA) and Jon Mundy (Associate Director - Programmatic at JCDecaux UK) as they talk about groundbreaking strategies, the integration of pDOOH and online retail media, and the importance of fresh audience insights to help revolutionise your retail media strategy for 2025 and beyond. Listen to the podcast: https://okt.to/AbtgTO #programmatic #pDOOH #omnichannelmarketing #digitaladvertising #audiencetargeting

"Comprehensive cross-media measurement is not simple... but we believe it's doable" Phil Smith joined ISBA Media Leaders Chair Lisa Walker from Vodafone and Jeff Eales on a panel hosted by Jon Watts at the Adwanted UK event #FOTVAG to talk about The Myths and Truths around cross media measurement. Of course our groundbreaking cross media measurement platform Origin - The UK Cross Media Measurement Programme was on everyone's lips.

LEAD, our annual industry summit with Advertising Association and IPA (Institute of Practitioners in Advertising) is back for 2025 on Thursday 6 February. Speakers include ISBA's President Pete Markey, Chief Marketing Officer, Boots UK; Lorna East, ISBA's Head of Agency Services; Beth Rigby, Political Editor, Sky News and Kate McCann, Times Radio, The early-bird discount is running until next Friday 20 December. Book your tickets here - https://lnkd.in/eVF3F_9v

ISBA Director General Phil Smith is taking on a new role as Chair of Origin - The UK Cross Media Measurement Programme. He will be stepping down from his role with ISBA and the search begins for someone to replace him.

ISBA boss Phil Smith to step down Phil Smith will take on the role of Origin chair following his departure, with his focus on “driving the success” of the cross-media measurement tool https://lnkd.in/eggYV_CN

We’re excited to announce that GOA Marketing has partnered with ISBA! 📢 Together, we’re on a mission to create a more transparent, efficient, and high-performing approach to paid search advertising. With 43% of digital ad spend going to waste, this partnership couldn’t come at a better time. By combining ISBA’s representation of leading UK brands with GOA Marketing expertise in paid search, we’re setting a 𝗻𝗲𝘄 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 for the digital advertising industry. Gabrielle Crofts, 𝗖𝗘𝗢 𝗼𝗳 𝗚𝗢𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘀𝗮𝘆𝘀: "The need for transparency and measurable results has never been more important. This partnership represents a unique opportunity to embed best practices across the advertising landscape." We’re proud to see this partnership making waves in the industry - check out the feature in MarTech Cube! (Link in the comments below)👇 Stay tuned for more updates about this exciting partnership - coming soon! 📢 #PaidSearch #DigitalMarketing #DigitalAdvertising #ISBA #GOAMarketing #Partnership

Are you receiving the value you've been promised? In the 2024 ISBA x RightSpend Future of Remuneration survey, only 48% of brands believe they’re getting value for money from their agencies—down from 83% in 2022. This huge drop is likely due to the complexities that have creeped in over the last few years. With transparency in media buying and cost structures under particular scrutiny, Procurement is in the spotlight. Whilst this may sound negative, we believe it presents an opportunity for Procurement to take control and redefine "value" beyond ROI to include innovation, accountability, and trust. Aligning agency performance with transparent benchmarks can elevate agency relationships, deliver measurable outcomes and maintain cost efficiency. How is your Procurement team addressing the value gap in agency remuneration? #marketingprocurement #AgencyValue #ISBAReumnerationSurvey