What did we learn from the year of elections? Thought leaders from across the industry, including our Policy and Government Affairs Director, Lisa Hayley-Jones Jones, tell LBB how 2024’s unprecedented year of voting has changed the communications landscape. Find out more via LBBonline - Little Black Book: https://lnkd.in/eCn6eRSC
About us
The Advertising Association unites the UK’s advertising industry to promote the role and rights of responsible advertising – advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy. We are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues that affect them. Through wide-reaching engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
- Website
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http://www.adassoc.org.uk
External link for Advertising Association
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1924
Locations
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Primary
16-18 Berners Street
London, W1T 3LN, GB
Employees at Advertising Association
Updates
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Advertising Association reposted this
LONDON | A date for your diary LEAD, the Advertising Association’s annual industry summit in partnership with the IPA and ISBA, is back for 2025! With a stellar line-up of speakers including Matt Forde, Beth Rigby, Pete Markey and Dame Annette King, the event will provide outstanding opportunities to network with 400+ senior-level professionals. You can find out more and book your tickets here: https://lnkd.in/eVF3F_9v #LEAD2025
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Our Annual Review for 2024 is out, showcasing a year of impactful initiatives and industry growth! Some noteworthy achievements include: 💡 UK advertising spend is on track to hit £40.5bn in 2024, with our work with Insights by Kantar on Christmas campaigns particularly demonstrating the power of our industry's creativity. 🌍 Our Social Contribution of Advertising 2024 Report celebrated advertising’s role in driving positive societal change, while our spokespeople amplified these messages at Campaign Live and LEAD Scotland. Download our Annual Review now from the link in comments. Campaign UK WARC
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Our Annual Review 2024 is now live! It reflects on a year of rapid change and innovation for our industry. Our new-style review provides a short, sharp round-up of progress in our priority workstreams. Key highlights include: 📈 Trust in advertising continues to rise, thanks to impactful initiatives like the Advertising Standards Authority ad awareness campaign. 🌍 Ad Net Zero’s global expansion is driving sustainability, while inclusion efforts have reached new heights with over 130 All In Champions. 📊 UK Advertising exports hit a record-breaking £18bn, bolstered by increased global partnerships and trade missions. Link to download full review in comments!
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What can we learn from 130 years of festive advertising campaigns? Find out in Marketing Week what reflecting on five nostalgic adverts can teach us about continuity, change and British society: Link to article in comments. jim ring Sue Eustace MBE History of Advertising Trust Alistair Moir Russell Parsons (Image credit: History of Advertising Trust)
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In this week’s #AdMatters… We’ve built AA Wrapped 2024, a special playlist featuring the songs that have figured large in the lives of AA team members this year. We’ve run a special quiz to try and link the song to the AA team member, with a prize for the person that makes the highest number of matches! And finally, we’re publishing our Annual Review on Monday so keep your eyes peeled for our round-up of everything that’s happened in the world of the Advertising Association and the UK advertising industry in 2024. Our Ad in the A is Mercedes-AMG PETRONAS Formula One Team 'Every dream needs a team' by AMV BBDO. Read our full newsletter here: https://lnkd.in/eeqb6PjB
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Advertising Association reposted this
⏰ Time is ticking... The early bird rate for LEAD will expire on 20 Dec! Speakers include: 🌟 Matt Forde, Political Comedian and Presenter, Absolute Radio, Kate McCann, Political Editor, Times Radio, Pete Markey, Chief Marketing Officer, Boots UK, Beth Rigby, Political Editor, Sky News, Catherine Kehoe, Chief Customer Officer, Nationwide, Simon Valcarcel, Marketing Director, Virgin Media O2, Laura Fenton, Chief Executive, OMG UK, Phil Smith, Director General, ISBA, Josh Krichefski, CEO, GroupM EMEA; President, IPA...and many, many more! With over 400 senior level leaders expected from across the combined memberships of the Advertising Association, IPA (Institute of Practitioners in Advertising) and ISBA, this is your must-attend event to kick of 2025! ➡️ Book your early bird tickets here: https://lnkd.in/esyDxBQ8
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Advertising Association reposted this
What a pleasure to join today's Advertising Association's Front Foot Insight Session, 'The Best #Christmas #Ads Unwrapped 2024'. Head of Creative Excellence at Kantar, Lynne Deason, dissected the top Christmas ads of 2024, revealing what captures hearts during the festive season. She talked us through this year's top performers, what some of the public thought, and the magic ingredients needed to create a Xmas cracker. (See below)! All we want for #Christmas, is Christmas #ads all year...(compliant ones obvs).
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Advertising Association reposted this
"Our party season guide is designed to help everyone enjoy the festivities while feeling safe and respected," says #timeTo chair Pippa Glucklich in Campaign. Make sure you read the #timeTo Festive Season Party Guide if you're hosting or attending a party. You'll learn your rights, how to recognise inappropriate behaviour and know how to take action, if needed. 👉 Read the guide here - https://lnkd.in/eQw8yBi3 https://lnkd.in/dTJcWQpa WACL (Women in Advertising & Communications Leadership ) Advertising Association
Festive season party guide - timeTo
timeto.org.uk
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LEAD, our annual industry summit, is back for 2025! The early bird rate for LEAD 2025 will end next Friday 20 December, so ensure you book your tickets by then. Speakers include Matt Forde, Political Comedian and Presenter, Absolute Radio, Kate McCann, Political Editor, Times Radio, Pete Markey, Chief Marketing Officer, Boots UK and Beth Rigby, Political Editor, Sky News amongst others. IPA (Institute of Practitioners in Advertising) ISBA Book your tickets here: https://lnkd.in/eVF3F_9v
LEAD 2025 - Advertising Association
https://adassoc.org.uk