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Director Of Communications at ISBA - the Voice of British Advertisers

"Comprehensive cross-media measurement is not simple... but we believe it's doable" Phil Smith joined ISBA Media Leaders Chair Lisa Walker from Vodafone and Jeff Eales on a panel hosted by Jon Watts at the Adwanted UK event #FOTVAG to talk about The Myths and Truths around cross media measurement. Of course our groundbreaking cross media measurement platform Origin - The UK Cross Media Measurement Programme was on everyone's lips.

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Head of Planning

I’d love to watch this - is it available on demand? 🙏🏼

Head of Conference Production @ Adwanted Events | Programme Research, Hosting and Moderating, Speaker Acquisition

Thanks Abi, and hi Kimberley, yes it will be! I'll drop you a note.

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