Origin is ISBA’s advertiser backed programme, designed to create a blueprint for cross media measurement. It is part of a global initiative to capture the value of advertising in a constantly changing consumer environment.
External link for Origin - The UK Cross Media Measurement Programme
12 Henrietta Street, Covent Garden
London, WC2E 8LH, GB
Origin - The UK Cross Media Measurement Programme reposted this
Throughout #2024, ISBA has delivered against the priorities we set – working with our members to create a #transparent, #responsible and #accountable advertising environment that can be trusted by the public, advertisers and legislators. Look back at our year in our infographic in the comments below.
Origin - The UK Cross Media Measurement Programme reposted this
"Comprehensive cross-media measurement is not simple... but we believe it's doable" Phil Smith joined ISBA Media Leaders Chair Lisa Walker from Vodafone and Jeff Eales on a panel hosted by Jon Watts at the Adwanted UK event #FOTVAG to talk about The Myths and Truths around cross media measurement. Of course our groundbreaking cross media measurement platform Origin - The UK Cross Media Measurement Programme was on everyone's lips.
Origin - The UK Cross Media Measurement Programme reposted this
"Comprehensive cross-media measurement is not simple... but we believe it's doable" Phil Smith joined ISBA Media Leaders Chair Lisa Walker from Vodafone and Jeff Eales on a panel hosted by Jon Watts at the Adwanted UK event #FOTVAG to talk about The Myths and Truths around cross media measurement. Of course our groundbreaking cross media measurement platform Origin - The UK Cross Media Measurement Programme was on everyone's lips.
Origin - The UK Cross Media Measurement Programme reposted this
ISBA Director General Phil Smith is taking on a new role as Chair of Origin - The UK Cross Media Measurement Programme. He will be stepping down from his role with ISBA and the search begins for someone to replace him.
Origin - The UK Cross Media Measurement Programme reposted this
Critical debate about the future of measurement. Looking forward to participating!
It's traditional at every CIMM Summit to host a big debate - and we're delighted to facilitate an essential discussion about the future of measurement, currency and investment at the Coalition for Innovative Media Measurement (CIMM)'s first major event in the UK, CIMM London on Monday December 9th. We'll be taking stock of where we're at, what we agree and disagree about, and how the industry moves forward from here - with five of the leading executives shaping the debate: Phil Smith, Director General of ISBA. YANNICK CARRIOU, Président Directeur Général at Mediametrie. Sarah Mansfield, ex VP of Global Media at Unilever. Jenny Bullis, CEO UK & Ireland at dentsu Media. Jeff Eales, Director of Systems Strategy at Sky Media UK. CIMM London is open to CIMM members. To find out more about joining CIMM, contact: [email protected].
Origin - The UK Cross Media Measurement Programme reposted this
Origin - The UK Cross Media Measurement Programme is currently in Beta Trials. Beta Trialists will help shape the future of the Origin tool by giving feedback on product features and UX design. They will be able to measure their ad campaigns across #TV, #digitalvideo and #digitaldisplay which accounts for over 70% of all UK media spend (excluding paid search). Ed Sanderson, Head of Media & Planning at PepsiCo is one of the Beta Triallists seeing the benefits of the Origin platform. Find out more about the Origin programme here - https://lnkd.in/ejKJg__u
Origin - The UK Cross Media Measurement Programme reposted this
Our 2025 programme of 101 Knowledge Sessions is now live, brought to life by Pete Davis of Getmemedia.com! These sessions are free and open to all ISBA members. They are designed to empower marketers with the essential tools, knowledge, and strategies to stay ahead in today’s fast-paced industry. Whether you’re an industry newcomer or a seasoned professional, these sessions can help you develop, or refresh, your skills. All of the sessions are available to book via our handy guide in the comments.
Origin - The UK Cross Media Measurement Programme reposted this
Phil Smith from ISBA and Nicole Gileadi from Kantar Media are sharing an update from the ORIGIN project in the UK on the stage of the ASI 2024 Conference. In the Beta phase currently available, the data are shown using MRC cross media KPI as a default standard. The beta trial currently include results from Linear TV, Meta and YouTube (60% of the UK AdSpend). At market launch, the results will also include Amazon & TikTok. And beyond 2025 the scope should be extended to covert 90% of the UK Adspend. Kantar is working to include additional media types and also working to measure outcomes insights using open source MMM models (provided by Meta and Google) Phil Smith also says that : "Collaboration is at the heart of Origin's vision and that they continue to encourage the broadcaster to join the project. " Médiamétrie cannot agree on the necessity to collaborate more and is currently working to set up a Cross-Media Committee that should gather all market players on the Buy Side (Advertisers & Agencies) and Sell Side (Broadcasters, Video Sharing, Social and SVOD platforms). This committee will drive our upcoming Cross-Media & Total Video measurement. WFA Matt Green Union des marques Jean-Luc Chetrit YANNICK CARRIOU Marie Liutkus Alexandra Simpelaere Laurence DELÉCHAPT francois dufresne Estelle Duval Mike Sainsbury
Origin Media Landscape Study launches, surveying 80,000 UK individuals ISBA has today announced the launch of the Origin Media Landscape Study and audience segmentation tool, providing a rich data source for ISBA members who are using the Origin platform. The study of 80k+ individuals annually is one of the largest media studies in the UK. It is run by independent research agency, Differentology and will serve as an audience segmentation tool that can be used by marketers to aid planning and insight. Sorcha Garduce, Insight Director, Origin, said: “As the media ecosystem continues to fragment and proliferate, it presents both an incredible opportunity and challenge for brands. They can now reach audiences via new mediums and networks, but also need to understand where these audiences are, and importantly how to engage with them. The Origin Media Landscape study provides brands with the data and opportunity to understand just that - where their audiences are, what they look like, and how to reach them. As Origin continues to democratise media data, the release of the Media Landscape Study is an important step in equipping advertisers and their agencies with the tools they need, and we’re delighted with the work our partners from Differentology and DataTile have done in bringing this to life” https://lnkd.in/eDGC22h7
Origin - The UK Cross Media Measurement Programme reposted this
BSME columnist of the year nominee (B2B) 2024 | Freelance editorial & branding consultant for media companies, ad agencies, PR companies, & tech specialists | Senior media & advertising industry journalist
Today's an important day for how UK media is going to be measured.... which is becoming more important than ever for how its traded as audiences continue to fragment. - ISBA's cross-media measurement initiative Origin is going live with real data for the first time - As The Media Leader UK revealed previously, Origin is pressing ahead without using Barb data in the platform. - In an oped today for TML, leading marketer Sam Taylor has hit back at suggestions that Origin would be a rival to Barb as a TV trading currency... - ...although advertisers are still in the position of paying twice for TV audience data: for how long will agencies/brands keep paying for a Barb subscription AND an advertiser levy which funds Origin? - Meanwhile Barb is bringing on streamers Netflix, Discovery+, and (soon) Disney+ on to its Advanced Campaign Hub which combines Barb panel data with media companies' first-party data. Lots going on in our daily newsletter today (below is just a fraction of it! Will post link in the comments)...