Origin - The UK Cross Media Measurement Programme’s Post

It's traditional at every CIMM Summit to host a big debate - and we're delighted to facilitate an essential discussion about the future of measurement, currency and investment at the Coalition for Innovative Media Measurement (CIMM)'s first major event in the UK, CIMM London on Monday December 9th. We'll be taking stock of where we're at, what we agree and disagree about, and how the industry moves forward from here - with five of the leading executives shaping the debate: Phil Smith, Director General of ISBA. YANNICK CARRIOU, Président Directeur Général at Mediametrie. Sarah Mansfield, ex VP of Global Media at Unilever. Jenny Bullis, CEO UK & Ireland at dentsu Media. Jeff Eales, Director of Systems Strategy at Sky Media UK. CIMM London is open to CIMM members. To find out more about joining CIMM, contact: [email protected].