ISBA reposted this
🎙️ New Podcast Alert! 🚀 Dive into the latest episode of Life in Programmatic DOOH where we explore how programmatic DOOH fits in a retail media strategy. Join Dan Larden (Head of Media at ISBA) and Jon Mundy (Associate Director - Programmatic at JCDecaux UK) as they talk about groundbreaking strategies, the integration of pDOOH and online retail media, and the importance of fresh audience insights to help revolutionise your retail media strategy for 2025 and beyond. Listen to the podcast: https://okt.to/AbtgTO #programmatic #pDOOH #omnichannelmarketing #digitaladvertising #audiencetargeting
