ISBA reposted this
From reaching major milestones with Origin, our ambitious cross-media measurement platform ... to advocating for a responsible and collaborative approach to the use of #GenAI in advertising ... to improving #influencermarketing with a major refresh to our Code of Conduct - it’s been a year of big achievements for ISBA. We’re also incredibly proud of our leadership in encouraging the industry to make their advertising accessible to all, including those who are vision or hearing impaired, via the Ad Accessibility Alliance. We're working to create a transparent, responsible and accountable #advertising environment that can be trusted by the public, advertisers and legislators. Take a look at this infographic showing our milestones in 2024 - and, if you think we can help you in 2025, get in touch.
