ISBA reposted this
Are you receiving the value you've been promised? In the 2024 ISBA x RightSpend Future of Remuneration survey, only 48% of brands believe they’re getting value for money from their agencies—down from 83% in 2022. This huge drop is likely due to the complexities that have creeped in over the last few years. With transparency in media buying and cost structures under particular scrutiny, Procurement is in the spotlight. Whilst this may sound negative, we believe it presents an opportunity for Procurement to take control and redefine "value" beyond ROI to include innovation, accountability, and trust. Aligning agency performance with transparent benchmarks can elevate agency relationships, deliver measurable outcomes and maintain cost efficiency. How is your Procurement team addressing the value gap in agency remuneration? #marketingprocurement #AgencyValue #ISBAReumnerationSurvey
