JCDecaux UK

🌟 It's here! Check out the episode of the Life in Programmatic DOOH podcast that everybody's been waiting for, where members of the JCDecaux Programmatic team discuss their favourite campaigns of 2024. 🌟 Tune in to hear how brands such as Eurostar, Regatta Ltd, Boots UK, and OVO leveraged the power of programmatic to achieve scale and precision in strategic and creative ways. Listen to the podcast: https://lnkd.in/gpEKAwth #programmatic #pDOOH La Redoute Journey Further Scoota EssenceMediacom UK TUI Ramsbury Brewing & Distilling Co. Ltd. StackAdapt Mackie's of Scotland Crimtan The Ivy Collection Hivestack by Perion Hawk (an Azerion company) The Trade Desk Goodstuff

⚖️ Rebalancing your media mix could boost your brand metrics. Don't miss Richard Kirk, Chief Strategy Officer at EssenceMediacom UK, as he joins Ian Whittaker on the Digital Changemakers Podcast to share why he believes marketers have developed an over-reliance on performance marketing and why he is developing a new media currency to help prove the true value of each channel in the mix. Listen to find out: 💰 how and why Richard’s team are developing a currency for media-quality ⚖️ why he believes advertisers should rebalance their spend to build their brand 💼 why simplicity is key to marketers building a strong business case Catch the full episode on the JCDecaux Marketing Hub or wherever you get your podcasts: https://okt.to/z209ci #OOH #mediaagency #insight #marketingpodcast

🌟 Curious about how programmatic digital out-of-home (pDOOH) will evolve in 2025? 🚀 Writing exclusively for NewDigitalAge, Philippa Evans from JCDecaux UK outlines the key advancements 🔍 Smarter Measurement 📊 Increased Use of First-Party Data 🔍 Seamless Cross-Channel Experiences 🌐 Sustainability 🌱 Artificial Intelligence (AI) 🤖 Read the article here https://okt.to/CzyKkO #programmatic #pDOOH #mediaplanning #mediapredictions #omnichannel #sustainability #firstpartydata

Beauty gifts are coming to town! ✨ We love this Out-of-Home campaign from Boots UK that's taking the festive spirit to consumers nationwide. ❄️ With holiday gift-buying in full swing, the campaign is using the public screen to showcase Boots' range of beauty gifts to shoppers. 🎁 #jcduk #OOH #FestiveSeason GroupM

Measurement is key in programmatic DOOH, allowing marketers to clearly establish its role in a multichannel activation. Find out how Yahoo, IHG Hotels & Resorts, and On Device harnessed demographic-and-behaviourally matched control v exposure to showcase brand impact results across programmatic DOOH, display and mobile in our Programmatic DOOH Deep Dive. Read the full case study in ExchangeWire: https://okt.to/u1MpQU #programmatic #pDOOH #marketingmeasurement #brandmarketing

Last week, we colleagues gathered to celebrate our second annual VIP Awards! This was an opportunity to recognise our colleagues who went above and beyond representing our values of Choose to Care, Customer First, One Team and Test & Learn. It was also a chance to celebrate 60 fantastic years of JCDecaux. To commemorate this occasion, our Chairman, Jean-François Decaux, introduced the awards ceremony and colleagues explored a special exhibition showcasing our history and achievements over the years. From sailing down the Thames, to dancing the night away, it was a night to remember! #teambehindthescreen #festivefun Mark Bucknell, Bill Vidal, James Thomas, Chris Felton, Carly Stanley, Philip Drye, Elena Karoussis, Nikki Redman-Wray, Joshua Bambury, Andrea Pollock, William Spencer, Xinyue (Anna) Wang, CGMA, Jean-François Decaux, Wing Man Lai, Chris Collins, Simon Wildman, Dallas Wiles, Daniel Watkins

🎙️ New Podcast Alert! 🚀 Dive into the latest episode of Life in Programmatic DOOH where we explore how programmatic DOOH fits in a retail media strategy. Join Dan Larden (Head of Media at ISBA) and Jon Mundy (Associate Director - Programmatic at JCDecaux UK) as they talk about groundbreaking strategies, the integration of pDOOH and online retail media, and the importance of fresh audience insights to help revolutionise your retail media strategy for 2025 and beyond. Listen to the podcast: https://okt.to/AbtgTO #programmatic #pDOOH #omnichannelmarketing #digitaladvertising #audiencetargeting

We’re proud to support #TheLonelyMillion campaign using the power of the public screen to highlight the scale of the loneliness experienced by young people nationwide. Learn more here: https://okt.to/dhWF3w #esg #OOH #LonelinessAwareness #MentalHealthAwareness #MentalHealthMatters #EndLoneliness

Can you keep a secret? 🤫🎅 Cadbury UK are spreading festive cheer across the country with this Out-of-Home campaign promoting its Secret Santa Postal Service. 🍫 For a chance to surprise someone special with free Cadbury chocolate, audiences must find and scan a QR code on an OOH screen. The cheerful campaign showcases how brands can use OOH to interact with audiences and amplify the reach of their campaigns during the festive season. 💌 #jcduk #OOH #FestiveSeason Publicis Groupe UK Spark Foundry

🚀 Ready to reinvent your media strategy for 2025? 🌟 In this article for NewDigitalAge, Jon Mundy (Associate Director – Programmatic Demand at JCDecaux) highlights the need for agility and innovation in media planning to stay ahead in a rapidly changing world. Read the article here in NewDigitalAge: https://okt.to/M6bCQd #programmatic #pDOOH #mediaplanning #mediastrategy #datadrivenmarketing