⚖️ Rebalancing your media mix could boost your brand metrics. Don't miss Richard Kirk, Chief Strategy Officer at EssenceMediacom UK, as he joins Ian Whittaker on the Digital Changemakers Podcast to share why he believes marketers have developed an over-reliance on performance marketing and why he is developing a new media currency to help prove the true value of each channel in the mix. Listen to find out: 💰 how and why Richard’s team are developing a currency for media-quality ⚖️ why he believes advertisers should rebalance their spend to build their brand 💼 why simplicity is key to marketers building a strong business case Catch the full episode on the JCDecaux Marketing Hub or wherever you get your podcasts: https://okt.to/z209ci #OOH #mediaagency #insight #marketingpodcast
