Carly Stanley

Join us as MediaMarktSaturn's CHRO, Iris Pruefer, shares how integrating core values into the employee lifecycle has transformed their organisation. 🚀 From shaping your employer brand with core values and employee personas to ensuring new hires and leaders align with these values through assessments, we cover it all. Iris also discusses embedding core values in behaviors and feedback dialogues during performance management. Tune in: https://lnkd.in/ekqrdMTk #Podcast #MovingForward

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As the new school year approaches, parents are gearing up for back-to-school shopping. Our Mood of the Nation report reveals that 44% of UK adults feel the financial strain during this period.  Our research found that this year, quality and affordability are top priorities for parents.  Our advice for brands and retailers? Attract more shoppers by dialling up quality messaging and help ease the financial burden with multi-buy deals. Don’t miss out on future Mood of the Nation reports! Click the link in the comments to sign up to our monthly newsletter. #ShopperInsights #BacktoSchool

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Two of the largest #retailmedia players are now reaping the Attention 👁️👁️Advantage of #directmail as part of their offsite options for CPG clients. Come and join this fantastic webinar with JICMAIL to understand why …

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Have you seen our latest report? In Burning Platforms, CMOs from BT, Halfords, HSBC, M&S, Samsung and Tesco share perspectives on research from AAR and The Drum exploring the ‘burning platforms’ of the modern marketing ecosystem. As the role of the CMO becomes more challenging and complex, this is essential reading. Discover more below. #MarketingOperatingModel #MarketingOperations #MarketingReport https://lnkd.in/eKrYY4bH

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NEW BLOG POST 🚨 'Perspective' is our new blog series where you get exclusive insights and opinions on all things media, straight from the experts at Mail Metro Media. This time, our Director of Luxury, Jo Coltman, on why newsbrands are the perfect partner for luxury brands... Read now 👉 https://lnkd.in/ea5s8C8t #blog #perspective #luxury #retail #media #advertising #newsbrands

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💡 Guide to being an Independent Consultant 💡 Taking the step out of the corporate world to become an independent consultant can be daunting. It’s one of the reasons why those making this change join Camelot. Sign up below ⬇️ https://lnkd.in/etiNNvSt

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Double Son’s is a social-first marketing and content agency that partners with high-quality brands across London and The Cotswolds. We specialise in helping brands stand out, connect with their audiences, and build a memorable online presence through engaging, authentic, and strategic content. Our approach is built around three core pillars: 1. Social Media Strategy & Management – Building bespoke social strategies that align with brand goals, engage audiences, and drive measurable results. | 2. Photography & Content Creation – Delivering high-quality visual storytelling that captures the unique essence of each brand and fosters authentic connections. 3. Videography for Social Media – Producing impactful video content optimised for social platforms, bringing brands closer to their audiences in creative, compelling ways. From one-off shoots to project-based work and full-scope monthly retainers, Double Son’s offers flexible, tailored services to meet each client’s unique needs. With over ten years of marketing experience, our mission is simple: to help you connect with your target audience, stand out from the competition, and achieve tangible results. We believe that marketing is about more than just clicks and likes. Feel free to drop us a message to learn more! #socialmedia #content #marketing

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🎥 What is culture? We asked this million-dollar question at the Brands&Culture London event, and the answers were as diverse and thought-provoking as the people in the room. From emerging talent to industry pioneers, the event sparked conversations that redefined creativity and explored the role of brands in leading cultural change. 💬 What does culture mean to you? Share your thoughts in the comments below! And the journey continues… Brands&Culture is heading to New York City on April 2, 2025. Stay tuned! 🗽 #BrandsAndCulture #CulturalRelevance #LondonRecap #BrandStrategy #CreativeLeadership #CulturalInnovation

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🚐✨ Thrilled to share another successful campaign from BSCNE! We recently teamed up with Zing to bring their brand to life on the bustling streets of Central London. Our digital advertising vans delivered vibrant, high-impact displays that not only turned heads but also engaged audiences in real time. At BSCNE, we specialise in creating unique, mobile marketing experiences that maximise visibility and leave a lasting impression. If you're looking to elevate your brand’s presence and connect with your audience on the go, let’s discuss how we can drive results together! 🌆💼 #BSCNE #DigitalAdvertising #MobileMarketing #BrandVisibility #LondonMarketing #OutOfHomeAdvertising #BrandAwareness #LinkedInMarketing #OnTheMove

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For brands looking to connect with their next generation of customers, UCAS events offer the opportunity to engage young people at the beginning of their journey to adulthood. Lenovo, manufacturer of the world’s largest tech portfolio, saw the value in this and chose to exhibit at UCAS events as part of a broader multichannel campaign. Their ambition? To boost brand awareness and product recognition with the 18-25 student demographic. Having a physical presence at our events enabled Lenovo to reach a credible, verified audience in a trusted environment – providing plenty of opportunity for meaningful interactions and interest in their brands and products. So, how can your brand stand out and truly capture their attention? 🤔 → Position yourself as a brand of choice – Show students the value you offer and how it aligns with their needs and budgets. 1 in 4 students discover new brands when starting university – up from 16% in 2023. → Bring your proposition to life – Interactive experiences like gamification, giveaways, and product demonstrations grab attention and create memorable moments. → Make lasting connections – With our data scanning service, effortlessly build your prospect database and keep the conversation going long after the event. Ready to connect with the next generation of customers? Let’s talk about how UCAS events can help your brand stand out. 🚀 #UCASEvents #BrandAwareness #GenZ #BrandMarketing

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We are gearing up for the release of Brand Momentum, the new book by our CEO Tony Lewis, on 3rd October at the Festival of Marketing in London. To pique your interest here’s your action-packed guide to mastering this powerful force. 1. 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲 𝐒𝐜𝐨𝐫𝐞 𝐚𝐬 𝐘𝐨𝐮𝐫 𝐍𝐨𝐫𝐭𝐡 𝐒𝐭𝐚𝐫 “Unlike other metrics, the BVS has genuine predictive power. It’s essential for marketers aiming for ongoing growth and longevity.” 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: The BVS is momentum theory’s most interesting and exciting aspect. It provides a straightforward, understandable measure of your brand’s growth trajectory. It’s more than just sales numbers; it’s about how your brand is viewed in the marketplace. 𝐀𝐜𝐭𝐢𝐨𝐧: Use your Brand Velocity Score to inform strategic decisions and predict future brand performance. Most brand metrics change slowly, so don’t be hoodwinked into continuous or regular tracking—you only need to do it once a year to make sure you’re up to speed and have your finger on the pulse. 2. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐚𝐥𝐚𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐒𝐢𝐳𝐞 𝐚𝐧𝐝 𝐒𝐩𝐞𝐞𝐝 “To understand momentum, you need to track two things: how big your ship is (brand mass) and whether people think it’s gaining speed or slowing down (brand velocity).” 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Bigger brands may naturally slow down, but that doesn’t mean losing momentum. Focus on maintaining a positive velocity score. Many boardrooms focus on short-term gains. Educate them on the value of sustained brand momentum for long-term success. Overcome external challenges with a strong momentum strategy – recognise the challenges posed by competition, societal trends, and economic and political pressures. A high BVS will make you more resilient to these challenges. 𝐀𝐜𝐭𝐢𝐨𝐧: Through consumer market research, monitor both the size of your customer base and their perception of your brand’s growth. Present data and case studies from the Brand Momentum Book to illustrate the benefits of investing in long-term brand building. Advocate for strategies that prioritise sustained growth. 3. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐟𝐨𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐆𝐫𝐨𝐰𝐭𝐡 “Think less about being the biggest and more about being unstoppable!” 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Short-term wins are important, but sustained momentum ensures long-term success and resilience in the market. Building momentum isn’t a one-time effort. It’s a continuous process that requires consistent actions aligned with your brand’s long-term vision. We can help you focus on the actions that will drive growth. Your marketing efforts should be geared towards building energy and momentum around your brand. 𝐀𝐜𝐭𝐢𝐨𝐧: Invest in high-impact marketing campaigns that not only attract new customers but also reinforce brand loyalty and growth perception. You can pre-order your copy of Brand Momentum here: https://lnkd.in/e_d7PWeU #Branding #Marketing #BusinessBook

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At Reflect, we champion individuality, pushing for equal representation of diverse groups in the media! That’s why we help brands and companies develop integrated marketing campaigns that build awareness, drive conversion and better express brand positioning and organisational values related to inclusion and diversity. Contact us now by emailing our Managing Director and influencer sourcing expert Jackie Blake at [email protected] or filling out the ‘Contact’ page on our website https://lnkd.in/eqzaZCBG to find out how we can help you 🫵. #Individuality #DiverseMarketingCampaigns #TalentSourcing #DiverseInfluencerSourcing #DiverseTalentSourcing #DandI #DiversityandInclusion #Diverse #Inclusive #DandIMarketing #ReflectTheAgency #InclusiveTalent #InclusiveMedia Alt Text: An image of an individual with curly dark brown/black hair, dark brown eyes and brown skin. They are looking into the distance, and they have their hand placed below their chin. They are wearing a white T-shirt. The background is white. At the bottom of the image, it says ‘We Champion Individuality’, and there is a navy-blue frame around the image.

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Here’s a snapshot of some of the brands we’re working with across sectors including financial services, charity, manufacturing, retail, healthcare, energy, and public health ✨ We can help you connect with your target audience in an impactful way through: 🔹Targeted campaigns: Our experts will ensure your message reaches the right audience at the right time. 🔹High visibility: Strategic placement of adverts delivers maximum exposure in areas with high footfall, such as waiting rooms and main corridors. 🔹Positive impact: Your brand is seen in an environment where care and support are paramount, providing a powerful way to connect with your audience. Are you ready to explore how #HospitalAdvertising can work for you? Talk to our team ☎️ 020 7305 5859 #TargetedCampaigns #ImpactfulAdvertising #OOHadvertising

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Our CEO Zoe Francis-Cox recently did an interview with Top Interactive Agencies - TIA see below to read all about the ambitions here at Dialogue and great insights that Zoe shares from her years working within our award winning agency 👏 #content #contentagency #marketingagency #awardwinningagency

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🚀 Excited to kick off the Retail Media Summit next Thursday! Join Nick Ashley as he takes to the stage to discuss 'The Connected Store' and how it unlocks opportunities for brand storytelling to craft meaningful customer journeys. 🛒 We look forward to connecting with you there! 🤝✨ #RetailMedia #FutureOfRetailMedia

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report reveals a freeze in marketing budgets❄️   Dom Boyd highlights in Campaign UK's recent article the risks that brands have in holding fire on marketing spend, including how they could lose real ground with consumers and end up protecting short-term cash at the expense of long-term profits.   The brands that will be strongest out of the blocks when the economy picks up again will be those that have really targeted their investments.   Discover more from the report here👉 https://lnkd.in/e8SmE53h Suzannah Rowland Helen Pearson Ben Bold   #InsightsPR #MarketingEffectiveness #Marketing

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This afternoon, we hosted a Zoom session on 'Creative team set-up', which provided great insight from some leading consumer CMOs from the UK and the US. Here are the Top 10 takeaways: 💡 Having a senior creative lead like a Creative Director is crucial for guiding the team's strategic thinking and ensuring brand consistency across different channels and campaigns. 💡 Finding the right balance between brand consistency and performance-driven creative is an ongoing challenge. Brand guardianship processes can help align the brand and performance teams. 💡 Giving brand and performance teams access to shared data and analytics can help both sides understand what's working and why, fostering better collaboration. 💡 For multi-brand organizations, structuring creative teams around target audiences or brand revenue size can work better than separating strictly by brand. 💡 Utilizing external creative agencies or consultants, especially for high-velocity performance creative, can complement in-house teams and introduce fresh perspectives. 💡 Letting creative team members specialize in areas they excel at (e.g., video, illustration) while still exposing them to varied projects can be beneficial. 💡 Collaboration between brand and performance teams when onboarding external agencies helps ensure creative aligns with brand guidelines. 💡 For performance creative, the initial "hook" may sacrifice brand aesthetics but could drive better metrics; the landing page experience allows more brand storytelling. 💡 Working closely with influencers and micro-influencers can introduce authentic perspectives while mitigating cannibalization concerns. 💡 Differentiating between true "campaigns" requiring big ideas and seasonal/evergreen creative directions can help teams focus their efforts. The next CMO & Marketing Director Forum Zoom session will be on 'Refer A Friend'. If you're a perm CMO or VP/SVP of Marketing from within the D2C space and want to join our communities and future Zoom sessions, contact Alex Marriner at [email protected]. #creative #marketing #cmo #networking 

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We have served over 75 clients successfully, through a mix of projects and transformational mandates — and this is only under our Fractional CMO agency (it excludes our development programme brand, Creative Angels Fashion Benefit). We've trained junior marketers and placed them within client teams, where they're developing their career paths in new ways. If you want to work with someone who's going to help you make sense of this thing called marketing, it's time to reach out. #FractionalCMO #MarketingAgency #SuccessStories

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