Jon Mundy

Are good times a-coming? It is interesting to see that UK ad spend grew by 9% to hit ‘new highs’ in Q1 2024. The UK advertising market grew 9% to £9.2bn during the first three months of 2024 Hmm. As Marketing spend is definately a “positive sign” and this industry is one of the “driving factors” in the UK’s economic recovery.... Is this the beginning of a turn? How is it feeling out there? Positive? Gloomy? Interesting to see if you are feeling more positive for the rest of the year? (I am) ....or is it just a blip? What are your thoughts?

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Lets QUALIFY quality media! This is def worth a read. An excellent and timely piece by Omar Oakes Editor in Chief of The Media Leader UK. Omar references Cal Newport's ‘quality pyramid’ in which minimally processed media — which he terms as “linguistic media” (books) — as placed at the bottom, TV and other mass/broadcast media are in the middle, and social media (the most ‘processed’ of all media types) is at the top to signify lowest quality. He uses two main criteria for what is ‘high quality’ versus ‘low quality’: >> The curation of media: How much skill and craft has been deployed to create content? >> The delivery of media: How much work a human has to do to consume media versus how much work is done for them by a machine to serve it to them? #BrandsDeserveBetterMedia #MediaForGrowth https://lnkd.in/g6WMYufW

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Thanks again to Campaign UK for arranging this great CTV roundtable at #Media360 last month in Brighton. An amazing group of industry experts discussed how to leverage the granular insights provided by Smart TVs to optimise their advertising strategy, enabling precise targeting and enhanced measurement for more effective brand engagement. Click below to find out some of the key takeaways from the discussion. #SamsungAds #TVAdvertising

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/VEhCXK #OOH #RetailMediaSummitUK

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A significant media milestone, as ARN Media’s market capitalisation overtakes Seven West Media for the first time. And with the exit of ooh Media’s sales boss Paul Sigaloff after just 19 months, we explore why the company seems to be adrift in a growth sector. #media #retailmedia #marketcap

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The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/1XS0lZ #OOH #DOOH #PlatformForBrands #TheOneToMany

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Interesting insights from Gwern Parri from the Teads publisher survey. As happened last time Google extended the time line on 3PC deprecation the noise around cookieless has ebbed away. As an industry we do need to get our heads around the fact that signal deprecation is an onrushing reality and the impacts could be massive (as suggested by Criteo's Privacy Sandbox reporting). Let's keep this conversation front and centre until Supply and Demand sides, Adtech, Agencies and Brands have all taken appropriate action to navigate this oncoming change...

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In 2021 Mediabrands CEO Mark Coad warned media agencies risked massive churn and despondent staff due to the sheer volume of dull, manual tasks they had to crunch through daily. So the firm started to build an automation platform in a bid to make bots handle 75 per cent of the overall media agency investment workflow. Since going live it’s slashed employee manual burn by 65,329 hours, says COO Geoff Clarke – and that’s just the start. Here’s what they did, and what the bots now do. IPG Mediabrands APAC IPG Mediabrands

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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I noticed today that according to the World Federation of Advertisers (WFA) that TV Media price inflation during Q2 in the UK rose by 28%. Thats massive in a fragile economy, with increasing content demands, and more channels to consume it. It appears to me (obviously) that there's an increasing need in the market for scalable low cost production (using tech like virutal production/ AI generated content) but moreover it's about getting that content right first time and created in a way that enables it to fit with a global/ local marketing strategy (massive waste and dilution here). We're seeing (at Wooshii) how this can become a reality with AI interrogating the DNA of content led campaigns (paid for and organic) to understand and predict the 'right' content required to meet strategy objectives, and then fulfil those needs through agile content production methods (virtual/ AI and offshoring) - not ignoring the need for human intervention to drive the vehicle and add sprinkles of magic. We're seeing more and more waste in the video economy, and a key focus for the business is to identify it and remedy it. It's clearly going to become more and more of a necessity if the WFA analysis is anything to go by. #tv #AI #Marketing #Video

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B2B awards can be a lucrative opportunity in many industries. But you need to understand the motivation for awards to construct a profitable business model. Best practice tips in this article. #b2bawards #b2bevents #b2bmedia

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#HFSS is back with a new deadline for the UK, 1st October. TV and on-demand will have their post 9pm curfew for advertising (amongst other guidelines) with online advertising policies due to follow. http://bit.ly/4d3XWzB #TVAdvertising #CTV #BVOD #DigitalMedia #DigitalAds #LabourGovernment #AdsPolicies

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/9rM5i0 #OOH #RetailMediaSummitUK

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Why MRC OOH Measurement Standards may negatively affect the OOH medium (Motionworks): A guest blog from Euan Mackay, Chief Strategy Officer at Route Research, the research organization responsible for providing audience estimates to the out-of-home industry in Britain. So, the potential outcome of the proposed MRC change in definition is a negative impact on the effectiveness of the medium as a whole. By introducing a larger “audience” […] #DOOH #digitalbillboards #digitalsignage

Interesting afternoon at #BrandSafetySummit London yesterday. The final session on Made For Advertising (MFA) sites really summed the need to have a refreshed conversation around inventory quality and media effectiveness, particularly in the era of programmatic * Much of the debate focused on defining hat qualified as a ‘MFA property’ but skirted around the crux of the issue - humans aren’t properly reviewing what is being bought and the effectiveness of the domain and / or format * Blame being placed on the technology (logistics, adaptability, pace of change). Inclusion and exclusion lists were the often the perceived ‘solution’ but came at the expense of investment in diverse voices and quality journalism * Per the ANA reports, a ‘race to the bottom’ terms of cheap CPMs and reach, which in turns drives the need to speed up or skip human reviews, driving a greater need for automation and increased risk of bad actors * Lack of clarity on what the KPI for ‘quality’ is, and how previous proxies like view-ability have made the problem worse Fascinating debate - but one that feels like the soltuion is always a technological one vs a human one… #BrandSafety #Programmatic #AdFraud Responsible Marketing Agency

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As UK ad spend surged to £10bn in Q2, 2024, it's important to look beyond the top-level numbers. Whilst this is a great barometer of market positivity, how much of this money made its way to publishers, versus intermediaries or walled gardens? A stronger PubTech ecosystem will ensure that the creators of high quality inventory in the digital space are rewarded and continue to thrive. Andrew Mole gives his thoughts in more detail here - https://lnkd.in/ez87W8Ua #PubTech #UKBusiness #DigitalGrowth

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Harriet Perry Omnicom Media Group and Alice Anson Nectar360 with Hashim Mian and Ben Sylvan sharing their experiences and predictions for #retailmedia #canneslion2024 Some of the themes and points from this panel: - Self-service platforms - Brands need the cross retail media view - 📣 to ISBA and the paper "Responsible Retail Media Framework will accelerate the UK’s retail media opportunity" from Nov 2023 - Enable planning upper and lower funnel while managing the reach and frequency is key - What's coming unified auction for sponsored content and will be a big unlock (remember this happened in programmatic 10 years ago) which solves for the fragmentation across retail media - Sales attributed effectiveness models are critical - Transformation of JBPs

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