Munish Chopra

*Unlock the Future of Work* We're revolutionizing the way you grow and succeed in career! At Aspire India, we believe that growth should be decentralized, tangible, and accessible to all, A pioneering new approach to workplace growth. Our innovative habit formation programs help Individuals and teams build habits that drive meaningful success. Meet the Founder Krishna Prasaad makes growth decentralized, breaking down barriers and creating a more inclusive and equitable work environment. Join the movement and start building the habits that will transform workplace and career. #FutureOfWork #GrowthMindset #HabitFormation #WorkplaceInnovation #CareerGrowth #SuccessMindset #DecentralizedGrowth #AccessibleGrowth #TangibleGrowth #EmployeeWellbeing #Futurism #EmployeeDevelopment #Productivity #OrganizationalDevelopment

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Sometimes, serendipity plays a crucial role in shaping what problems we pick to solve, especially at pre PMF startups. A few months ago, a friend building an RMG from India shared two challenges. One of them was in performance marketing that he was uploading a lot of creatives and wanted suggestions for new ones based on previous learnings. At the time, we were focused on something else and didn’t have time to dive in. Later, the idea we were pursuing didn’t work out, but another agency mentioned the same challenge. So, we decided to take a day to figure out a solution. I manually gathered data from videos, putting it into an Excel sheet to run a correlation analysis. At first, I didn’t realize Google AI Studio could read videos, so I used OpenAI to analyze the video frame by frame, and it worked surprisingly well. Through some YouTube tutorials, I discovered AI Studio could do it even better and with an API. That made everything fall into place smoothly. In the video below, you’ll see this analysis for Subway Arabia. We did this as a way to showcase our work via a friend who works at Subway MENA (Middle East and North Africa), hoping to present it to them. This wasn’t an official collaboration, but the data was publicly available, so we scraped and used it. If you’re interested in the data insights or prompts, feel free to comment with “data,” and I’ll gladly share them with you on DM.

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How does Product Analytics Work? Let us understand how popular tools like Mixpanel, Amplitude, CleverTap, Fullstory, MoEngage, WebEngage etc. work under the hood. Story: The other day I wanted to order Noodles 🍜 for myself and like most of you I headed to our beloved app Swiggy 🚴🏽‍♂️ (sorry Zomato) Here is the journey that I followed: 1️⃣ Open the app 2️⃣ Search for Noodles 3️⃣ Click on one of the restaurants 4️⃣ Add to cart 5️⃣ Apply Coupon 6️⃣ Make Payment 7️⃣ (Im)Patiently wait for the order To make my experience better ❤️ and get me to spend more money on the app 🤑, the product managers at Swiggy need this data. The analytical tools will help the Swiggy team: ⤴ Capture these interactions 📦 Store these interactions ✨ Create reports from these interactions The developers embed a code in the app, which sends the important interactions (app open, clicks, screen change) to these tools. These tools process and store the data at their end. These tools give you a friendly interface to get simple and advanced reports like: 👉🏽 Funnel - How people are moving from one step in journey to another. PMs can Discover any blockers. 👉🏽 Trends - How feature usage is growing or decreasing. 👉🏽 Segments - Creating and analysing various user groups based on behaviour, demographics etc. 👉🏽 Cohort Analysis - Are people engaged in the app, retention quality. and many more. The interactions are sent in the form of events. Each event contains a name and properties to contain any additional information about the event. For example: Button Click event might contains properties like text on button, operation system, app version etc. Similarly user information is also sent and store to relate events with particular users. User information is also arranged in the form of properties, for example: A user can have name, location, favorite restaurant etc. While tools like Mixpanel, MoEngage and other provide out of box solutions for product analytics, many capable teams also choose to do this by their own by following stack: 1. Event Capture from app: Plain Javascript, React, Angular etc. 2. Event Storage and Streaming: MYSQL, Mongo, Kafka etc. 3. Visualization: PowerBI, Redash, Metabase etc. Thats a 101 on how product analytics tools work. Want to know more? You can do these 3 things 👇🏽 1. Become confident in modern technology with our 6 week live program (early bird expiring soon): https://lnkd.in/dsHBqtyg 2. Grab other Tech Made Easy posts from my profile on APIs, Webhooks, Databases and more 👉🏽 Ankit Shukla (#TechMadeEasy) 3. Repost this, to help your network and support #TechMadeEasy. In the next post I will talk about: "How to answer Technical Questions in a Product Management Interview". #productmanagement

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How does Product Analytics Work? Let us understand how popular tools like Mixpanel, Amplitude, CleverTap, Fullstory, MoEngage, WebEngage etc. work under the hood. Story: The other day I wanted to order Noodles 🍜 for myself and like most of you I headed to our beloved app Swiggy🚴🏽‍♂️ (sorry Zomato) Here is the journey that I followed: 1️⃣ Open the app 2️⃣ Search for Noodles 3️⃣ Click on one of the restaurants 4️⃣ Add to cart 5️⃣ Apply Coupon 6️⃣ Make Payment 7️⃣ (Im)Patiently wait for the order To make my experience better ❤️ => Get me to spend more money on the app 🤑, the product managers at Swiggy need this data. The right analytical tools will help the Swiggy team: ⤴ Capture these interactions 📦 Store these interactions ✨ Create reports from these interactions 💡 Take the right action The developers embed a code in the app, which sends the important interactions (app open, clicks, screen change) to these tools. These tools process and store the data at their end. These tools give you a friendly interface to get simple and advanced reports like: 👉🏽 Funnel - How people are moving from one step in journey to another. PMs can Discover any blockers. 👉🏽 Trends - How feature usage is growing or decreasing. 👉🏽 Segments - Creating and analysing various user groups based on behaviour, demographics etc. 👉🏽 Cohort Analysis - Are people engaged in the app, retention quality. and many more. The interactions are sent in the form of events. Each event contains a name and properties to contain any additional information about the event. For example: Button Click event might contains properties like text on button, operation system, app version etc. Similarly user information is also sent and store to relate events with particular users. User information is also arranged in the form of properties, for example: A user can have name, location, favorite restaurant etc. While tools like Mixpanel, MoEngage and other provide out of box solutions for product analytics, many capable teams also choose to do this by their own by following stack: 1. Event Capture from app: Plain Javascript, React, Angular etc. 2. Event Storage and Streaming: MYSQL, Mongo, Kafka etc. 3. Visualization: PowerBI, Redash, Metabase etc. Thats a 101 on how product analytics tools work. Want to know more? You can do these 3 things 👇🏽 1. Become confident in modern technology with our 6 week live program (early bird expiring soon): https://lnkd.in/dAqHi9ih 2. Grab other Tech Made Easy posts from my profile on APIs, Webhooks, Databases and more 👉🏽 Ankit Shukla (#TechMadeEasy) 3. Repost this, to help your network and support #TechMadeEasy. #productmanagement

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#DesignAItools 🎨 𝗠𝗼𝘀𝘁𝗹𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀 , 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀, Freelancers , Early Bird Learners & Other Stake Holders .... We all know Good UI/UX is one key aspect to product success🏳️. 🔹Rather than Traditional way like Paper Sketches , Scratch to low fidelity to mockups ,wireframes ..soon , we can fill this time gap & Faster iteration by using Product Design Ai tools like Galileo, Uizard ..soon. 🔹 ! "𝗚𝗮𝗹𝗶𝗹𝗲𝗼 𝗔𝗜" , the tool that transforms prompt or image inputs into beautiful, ready-to-use UI designs in seconds! 💡. Tool : - https://lnkd.in/gKw7_Ymt Whether you're: ✅ Brainstorming new ideas ✅ Updating an outdated design ✅ Starting fresh on a new project Galileo AI empowers you to: 🔹 Generate stunning UI designs from simple text descriptions 🔹 Convert sketches or images into functional wireframes or better designs 🔹 Easily export designs to any tool (like Figma) or code (like HTML) Pros: 1️⃣ Save Time – No more hours spent designing from scratch! 2️⃣ Inclusive Collaboration – Even non-designers can participate and brainstorm. 3️⃣ Accelerate Time to Market – Quickly iterate, validate, and launch faster. Cons: ⚠️ Limited exports (Figma, Code) on free credits. ⚠️ Customization – Like any AI tool, expect to fine-tune ~30% of the output. 🎨Couple of Samples, where i have created few designs( Fitness, Fintech & Other ) from this tool : - by giving prompts & ui images  Check in : - https://lnkd.in/g83ZgX58 Try to add these Design Ai tools in work to reduce some manual efforts & make faster outcomes . #startups #Productdesign #ProductManagement #Ai #DesignAitools #Entrepreneurship #innovation #Pm #India #Founders #UXDesign #UserExperience #UiUX

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There’s definitely a bigger picture at play here, where the broader ecosystem—whether it’s the companies themselves or the enablers and investors—often focus on short-term targets, sometimes at the cost of long-term strategic thinking. This is especially true when the pressures of scaling quickly or meeting quarterly results are intense. However, it’s encouraging to see the shift happening in the Indian startup ecosystem, especially with the recent government initiatives that aim to foster innovation and create a strong product-driven economy. The goal of making India a “true product nation” is crucial because, ultimately, it’s the companies that innovate and create valuable products, rather than just services, that can lead to sustainable growth and global recognition. With more long-term focus, the mindset towards “product-first” thinking will definitely start to evolve. It’s exciting to see this transition, but as mentioned by Harish Wadhwa sir, patience and boldness are key. We need stakeholders—both within companies and in the supporting ecosystem—to embrace that change, support innovation, and allow space for those long-term bets to materialize. It might take time, but the direction is promising. We at Reslink are grateful to partner with partner like EPIC Foundation, India who share the same Vision. Harish Wadhwa Ajai Chowdhry

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"There is and will always be space for one more." When BluSmart entered the ride-hailing market, it seemed almost impossible to carve out a niche with giants like Ola and Uber dominating the space. Yet, they not only figured out the market but also identified all the pain points and created their unique USP. Today, BluSmart holds a significant market share, with clear unique selling propositions and a loyal customer base. What I admire most is how they’ve managed to change user behavior, challenging the norms that “aisa hi hota hai” (that's just the way it works). I always prefer BluSmart over any other service provider. I book their premium service, and my bookings are always a week or so in advance. Kudos to the BluSmart team for showing us that there’s always room for innovation and improvement, no matter how crowded the market may seem. BluSmart remains one of the inspirations while we are building Spalba we always say if they can then we too can, and if the consumer behaviour can be changed by them then we too can do that... if it's in the benefit for a better life with lesser stress then it would work sooner or later 😊 #Innovation #CustomerExperience #BluSmart #MarketDisruption #RideHailing

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Jio turned this secret psychological principle into a strategy and clocked over 6500+ crs of profit, increasing by 23.4% from the previous year. When Jio launched, it didn’t just offer competitive pricing, it gave away free data and calls. The move was audacious. Customers, hooked on freebies, started using Jio not because they loved winning something extra, but because the thought of switching back to paid plans on other networks felt like a loss. Competitors like Airtel and Vodafone suddenly seemed like expensive, outdated choices. But how did this happen? Humans are wired to avoid loss more than they are to chase gains—a psychological principle called loss aversion. Jio turned the very principle into a killer-strategy. People didn’t want to lose their access to unlimited data, and by the time the free period ended, they were already reliant on Jio. It wasn’t just about gaining market share—it was about creating a sense of loss that made switching away feel impossible. For your business, think, " How can I create value that people don’t want to lose?" Whether it’s through free trials, exclusive perks, or premium access, make customers feel like leaving your product would cost them something they can’t replace. That’s where loyalty begins. #jio #reliancetelecom #jiotelecom #marketingstrategy #businessstrategy

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🚀 Indian Web Design: Why is it so cluttered ? Whenever we see a banking, ticketing website or any government based portal - we feel like there are too many things on the home page. I found a wonderful video on why they are designed that way? Well, it has roots in Culture, Mobile and Cost. ✨ Cultural Nuances Matter: India’s diverse cultural backdrop influences user preferences in ways you might not expect. High-context cultures here love subtlety – think designs that communicate more with less. 📱 Mobile-First Tech Boom: With smartphone adoption sky rocketed in the post Jio world, Indian designers are all about mobile-first strategies. 💸 Cost-Effective, Not Cheap: Yes, Indian web design is affordable, but that doesn’t mean compromising on quality. Functionality? Usability? are all encaps in it. 🌍 Diverse Regional Flavors: Designing for India means understanding regional differences, from language quirks to color symbolism. These details matter when connecting with local audiences. 💡 Human-Centric Design: It’s not just about pretty visuals – Indian designers focus on how people actually use the web. The result? Functional, intuitive, and user-friendly sites. #WebDesign #IndianTech #DigitalInnovation #UserExperience #MobileFirst

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Experienced PMs struggle in top tier company interviews while some new college grads crush it. Here is why: Product Thinking: PMs are unprepared for Prospective Interviews across a wide spectrum of common consumer products and stumble. They are surprised by the range of products they are asked about and find it difficult to come up with good responses. Analytical Decision Making: PMs make a lot of Instinctive (Gut) Decisions instead of Principled Decisions with clear explainable rationale. This gets exposed in interviews as they work through prospective questions about products to build, prioritization, metrics debugging, interpreting data and making detailed product decisions. Demonstrating Leadership Skills: PMs tell Long Winded Stories about their project details and people drama instead of Demonstrating the specific leadership skills that the companies are looking for. Communication Skills: PMs misunderstand “Share your underlying thought process” for “Think Out Loud” and as a result don't give “precise responses”. They don’t know how to separate thinking time from speaking time in an interview and how to blend those together to communicate well in an interview.  Mindset: PMs carry a lot of baggage from past failures and current hardships that lead to Unattractive Behaviors. They don’t do the inner work to be positive and resilient before going into interviews. I'm doing a Free 10 hr Weekend PM Interview Program in December to help people land their dream jobs in 2025. This live only workshop will cover the core principles to prepare well and helps people develop a plan. It is my way of paying it forward. This is easily a $800 program that I am making available to everyone for free. If you are interested please register using this link to get updates: https://lnkd.in/gGNeGi95 If you think this will be valuable to others please share directly as well as in PM groups you are part of. ♻️ Please share, comment, repost to help reach more people!

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While Dune 2 has an overall 8.7 stars on IMDb.com, it is "7.1 stars, based on ratings from people with preferences similar to you" Should products like IMDb.com Swiggy Zomato start providing such personalized ratings & reviews? In addition to overall ratings & reviews from all users After all, don't we choose to trust a feedback based on who is giving it and whether they are like us PS: I know Amazon owns IMDb #product #personalization #imdb #dune2

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Today's #StartupNews -> 𝗦𝘄𝗶𝗴𝗴𝘆,𝗭𝗼𝗺𝗮𝘁𝗼, 𝗠𝗮𝗸𝗲𝗠𝘆𝗧𝗿𝗶𝗽 are in the news... 🤩 -> Swiggy launched an “international login” for users abroad to order food/groceries for family in India. -> Deepinder Goyal hints at a four-week launch for the “DISTRICT” app. -> Swiggy cut its IPO valuation target to $12.5B - $13.5B. -> Foxconn plans to start iPhone 16 Pro production in Tamil Nadu as Apple diversifies beyond China. -> Healthify raised an extra $20M, closing its Pre-Series D at $45M with backing from Khosla Ventures, LeapFrog, and Claypond Capital. -> Ex-Ola CBO Sidharth Shakdher joins Paytm as SVP & CMO. -> Darwinbox reports 58% revenue growth, boosted by overseas expansion. -> MakeMyTrip posts a Q2 profit jump to $17.9M, up 797% YoY. #JustIn #StartupWorld #News #Funding

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🚀 Masterclass on navigating 0 to 1 product building + GTM for startups. 🚀 Here is the WEEKEND OFFER valid till Sunday Midnight only. Join our Product Management Workshop on Building Product Startups and gain the skills to take your startup to the next level. 📅 June 29th, Saturday 📍 IIM Kozhikode ⏰ 10 AM - 5 PM 🎟 https://bit.ly/HSKwkp3 Who is this for? For Founder/Teams building: 1. B2C/B2B Marketplaces 2. B2C Tech Solutions 3. SaaS Products Not Relevant For: - Offline-first distribution startups - Tech/Non-tech services businesses - Hardware Startups Hands-on session to cover: 1. Problem Discovery & Qualification: 2. Finding the First 10 Power Users & Defining Tablestakes Roadmap for V0 3. Identifying Metrics That Matter 4. Hard Skills That Matter for Founders/Founding PMs 5. Development Approach 6. Building your team Register Now: https://bit.ly/HSKwkp3 Hamad Jowher Nevin Robert Mittu Tigi Sana Thayyil Rabin Baby Murshid Basil Muhammed Haris T M Reema A Raheem Ashwathy Venugopal Geethu Agit Vaishnav Nair S IIMK LIVE Abraham Varghese Jofin Joseph

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'Oravel Travel' founded in 2012, as an India-based startup in Gurgaon by #RiteshAgarwal (Agarwal), offered budget hotel room listing initially and later (in 2016) began to provide co-living, co-working space and other hospitality services known as OYO Rooms (#OYO). During the growing years, although OYO faced #criticism about its #business policies, #lapses in quality control and not addressing #customer complaints, the company continued to #grow and even had #expanded its operations #overseas, including the most lucrative #hospitality market in the US (in 2019). Agarwal expected OYO to become #number one globally #replicating its #success in India (by making hotel brands adopt its branding and technology) across the world. However, since OYO was #losing money in its #core markets, the company was #forced to #pull out of hundreds of cities, #consolidate and #restructure its business. On the other hand, after a #slow growth in the US, OYO witnessed a significant growth in 2022 and its hotel #count had grown over 320 in over 35 states. With OYO's decision to #acquire the iconic #G6 Hospitality brand from Blackstone Real Estate for $525 million to #bolster its #international presence and #drive the #growth of newly acquired brands in September 2024, hospitality industry experts raised #questions whether OYO's new attempt to #strengthen its #presence in the lucrative US #marketplace be successful? #CaseStudy #AmityResearchCenters #AmityUniversity

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2 folks from a premier MBA college paying 1.5 Lakhs for PM course are now interested to join our low cost high value PM Program. Probably we should start a separate batch for folks who are doing insanely costly cohort programs elsewhere. #productmanagement

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A common problem among all PMs today⬇️ A recent feature update by Zomato sparked the debate on whether features should be launched at whims and fantasies of our stakeholders or should there be a data backed need for it!!🛠️ Let me know your thoughts in comments ✅ #productmanagement #features #zomato

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{New pod 🎤} "𝐆𝐓𝐌 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐟𝐨𝐫 𝐔𝐒-𝐈𝐧𝐝𝐢𝐚 𝐁2𝐁 𝐒𝐚𝐚𝐒 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬" This episode explores GTM strategies and learnings for US-India B2B SaaS startups. We cover everything from finding design partners in the US, scoping MVPs, figuring out what ICP to focus on, navigating the unique challenges of early PMF, GTM hiring in the US, and finally, working towards creating M&A exit options. Joining me for this discussion is Satya Ganni, an experienced SaaS founder and operator who has successfully built and sold five companies and led two acquisitions as a buyer. He is currently serving as CEO of Beamer and Userflow. Beamer is developing a cutting-edge product-led growth toolkit tailored to product leaders at SaaS and digital-first companies. They recently acquired Userflow to augment the business. TIME STAMPS: (01:15) Satya’s journey as a repeat US-India SaaS founder and operator (04:38) [Case Study: 0-to-1] Finding US design partners (11:09) Scoping B2B SaaS MVPs (15:42) [Case Study: $10k-100k ARR] Identifying which ICP to focus on - SMB vs mid-market vs enterprise (22:23) [Case Study: $100k-$1Mn ARR] Navigating the unique challenges of early PMF (27:18) [Case Study: $1-5Mn ARR] Building a US leadership team post-PMF (34:33) [Case Study: $5-20Mn ARR] Working towards creating M&A exit options  (38:46) Learning to become a proactive relationship builder YouTube - https://lnkd.in/guGQeBwA Spotify - https://lnkd.in/gAg7XeF4 Apple Podcasts - https://lnkd.in/gkYEDpED An Operator's Blog - https://lnkd.in/ggGbzSKY

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𝐒𝐭𝐨𝐩 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐨𝐟𝐟𝐞𝐫 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬. Having seen the conventional funnel in large scale operations for products in BYJU'S, and an inverted funnel that starts with free offerings focused on the customer's problems for Design Crescendo gigs, there are a few things that I've picked up about product and service marketing in general. When you're dealing with direct-response and bottom-of-the-funnel marketing, it makes more sense to promote your offer than your product. This is where you drive people into demos, consultations, audits, etc. Often, smaller units start here, and then expand to the middle and top as time and budget allow. The reason why at some point the expansion to other parts of the funnel is essential is because marketing only your offer isn't easily scalable. There are only so many prospects "in-market" at any given time, and at some point, you have to invest in generating demand rather than just capturing it with offer marketing. Here's a bit on the same - #productmarketing #funnel #marketing #conversion

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A product manager's life is like being at a Diwali party with your relatives. Everyone loves to judge your creation, even if they haven't even touched the jalebi! #productmanagement #productmanager #productdecisions #madeinindia #indianstartups #uxindia #productfun #pmlife #humor #productmemes

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