*I design products, platforms and lives for better | AI x UX Leader | Conceptualising Zero-to-One | McKinsey | Salesforce | Adobe | Bain & Co | PayU | Design & Systems | Speaker | Designpreneur who talks Real problems
Jio turned this secret psychological principle into a strategy and clocked over 6500+ crs of profit, increasing by 23.4% from the previous year. When Jio launched, it didn’t just offer competitive pricing, it gave away free data and calls. The move was audacious. Customers, hooked on freebies, started using Jio not because they loved winning something extra, but because the thought of switching back to paid plans on other networks felt like a loss. Competitors like Airtel and Vodafone suddenly seemed like expensive, outdated choices. But how did this happen? Humans are wired to avoid loss more than they are to chase gains—a psychological principle called loss aversion. Jio turned the very principle into a killer-strategy. People didn’t want to lose their access to unlimited data, and by the time the free period ended, they were already reliant on Jio. It wasn’t just about gaining market share—it was about creating a sense of loss that made switching away feel impossible. For your business, think, " How can I create value that people don’t want to lose?" Whether it’s through free trials, exclusive perks, or premium access, make customers feel like leaving your product would cost them something they can’t replace. That’s where loyalty begins. #jio #reliancetelecom #jiotelecom #marketingstrategy #businessstrategy
