Debayan Banerjee

#AppointmentNews: Mindshare Ropes in Kalyan Undinty as Head of E-Commerce Link in the comments Amin Lakhani Kalyan Undinty Mindshare India #mediabrief #Mindshare #KalyanUndinty #HeadOfECommerce #appointment #leadership #media

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This raises a few key questions: How can traditional media stay relevant as digital takes over? As rural markets grow, how can brands speak to them in an authentic way? How do brands balance quick digital wins with long-term brand value? The landscape is changing fast. How are we adapting to this transformation? #DigitalAdvertising #AdvertisingTrends #MarketingInnovation

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'Marketers aiming to create good campaigns must understand audience on hyperlocal level' - At #e4mScreenAge Mobile Marketing Summit 2024, Abhishek Jaggi, National Head - Digital Sales at Way2News talked about the growing complexity of India's media landscape. Read the full story :- https://lnkd.in/gUHvg5SM #e4m #HyperlocalMarketing #AudienceEngagement #MarketingStrategy #TargetAudience

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Hero Cycles Ltd appoints Efficacy Worldwide as Agency of Record to elevate brand presence through multi-channel marketing campaigns. read more: https://lnkd.in/dRHV995V Rohit Sharma | Vishnu Sharma #Advertising #Marketing #AgencyOfRecord #Campaigns #MediaPlatforms #DataDriven #Personalization #MediaMandate #Adtechtoday

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#Business | Super app Vs super brands: How Zomato’s differentiated app strategy compares with Swiggy’s integrated play 📲🛵🍴 Tushar Goenka writes more on this👇 https://lnkd.in/dUC73fNQ #SuperApp #Zomato #Swiggy #AppStrategy

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SDC (Self-Declaration Certificate) is the new advertising regulation 2024 for Indian Advertisers and advertising and Marketing Agencies operating in conventional and digital media platforms. Indian Supreme Court passed an order on May 7, 2024, making it mandatory for Indian advertising agencies and direct advertisers to generate a self-declaration certificate (SDC) before publishing/ broadcasting new ads or ad campaigns on conventional and digital media platforms. The MIB (Ministry of Information and Broadcast, Govt of India) has also issued a press release about the subject, directing the advertisers and advertising agencies to obtain the self-declaration certificate for all new advertisements that will be issued/telecast/aired/published on or after June 18, 2024. Read the post for more information and insights! hashtag #advertising hashtag #digitalmarketing hashtag #Indianadvertisers hashtag #Indianadvertising hashtag #advertisingagencies hashtag #onlinemarketing hashtag #internetmarketing https://lnkd.in/gr5yzC6J

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With over 40% of ad spends directed towards digital and e-commerce, Girish Hingorani, Blue Star Limited's VP of Marketing, unveils the blueprint for future growth. Read on: https://lnkd.in/g59rBqvv Story by: Ruchika Jha #marketing | #AC | #bluestar | #airconditioner | #marketingInsights | #digitalmarketing | #viratkohli | #refrigeration

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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LP 103 | OOH has surprised me as a medium that helps advertisers stand out in the digital advertising age. A recent Social Samosa article by Pranali Tawde highlighted the state of OOH advertising in India. Junaid Shaikh and Rupali Chavan shared some key points, while Chandan Mendiratta and Samyu Murali discussed their celebrated OOH campaigns. Brands have been attracted to OOH since dinosaur days due to its unique ability to reach consumers during their daily routines. It offers unparalleled visibility in physical spaces where digital distractions are minimal. Unlike the cluttered online advertising landscape, OOH provides a refreshing way for brands to cut through the noise. And DOOH is taking it to the next level with hyper-targeted advertising through advanced data segmentation and dynamic messaging. In the recent past, we've seen some incredible OOH campaigns like Swiggy's #WhyIsThisASwiggyAd made by Talented.Agency and AMAZON PRIME's Panchayat Lauki billboards created by Kulfi Collective, SoCheers, Initiative (IPG) and Trzy Innovationz. These not only boosted brand visibility but also sparked social and offline conversations. While the bigger agencies will undoubtedly explore this medium, indie agencies like mine won't be left behind. We're looking forward to 2025, ready to create unboring outdoor campaigns that blur the lines between traditional advertising and interactive, tech-driven storytelling. Motley is going OOOOOOOOOOOOHHHHH! #IndieAdAgencies #OOHAdvertising #MotleyIsUnboringAF #MeJasonMenezes

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One of the best practices I adopted as a marketer at airtel is the regular exercise of talking to our customers. The power of simply asking your customers the “how and why” of their purchase journey is truly underrated. It helps us reduce multiple biases we may have and design customer-centric purchase journeys. In this article, I have shared some of the best practices which help us device sharp GTM strategies for customer acquisition – right from understanding the customer, their purchase triggers, communication & media strategy, channel mix optimsation and building the right online journey. Do give it a read Here : https://bit.ly/4aEy50x 

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Reliance plans to combine Hotstar and Jiocinema into one mega app. However, the dual OTT platform strategy is superior to the single OTT strategy. Reliance and Disney would be much better off keeping two separate OTT platforms. So, why is Reliance choosing a ‘sub-optimal’ option? Is it to assuage the concerns of India's antitrust body? And what does this mean for the OTT landscape and consumers? Host Snigdha Sharma explains in Daybreak. Click the link in the comments. --------- #TheKen #Reliance #Jio #Disney #Jiocinema

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Exciting times for the Indian advertising market! 🚀 According to IPG Mediabrands Magna Global Advertising Forecast 2024, the Indian ad market is set to grow by 11.8% to reach ₹1,22,155 Cr in 2024 driven primarily by digital media with strong growth also observed in traditional media. 📊Key highlights 1) Traditional media revenue will grow by 8.4% to ₹64,398 Cr.(TV ,Print, Radio and OOH) 2) Digital media is poised to grow faster at almost 16%, reaching ₹57,757 Cr due to the expansion of internet base. 3) Despite being outpaced by digital, traditional media may receive 53% of all ad spend with digital media taking up the remaining 47%. 4) India's traditional media market share is twice that of global (29%) and APAC(24%) size. 🔍Insights 1) As per the report, Social and search could garner 34% and 33% of the digital ad pie respectively. 2) Display and video will follow with 19% and 14% respectively. 3) TV ad revenues in 2024 are projected to grow by 8.7% to reach an estimated ₹39,333 Cr driven by election and cricket. Also said that TV reaches 778 million viewers and overall time spent increased to 230 minutes. 4)Print media (itself as a most trustworthy source of information) will grow at 6.1% (estimated ₹18,771 Cr) and digital print revenue is estimated to be ₹1,300 Cr. India's ad market is projected to enter the top 10 global markets by 2025, reflecting robust growth across all sectors from FMCG to e-commerce. 📺📰 Let's gear up for a transformative year ahead in advertising! #Advertising #DigitalMedia #TraditionalMedia #MarketGrowth #IndiaAdMarket2024

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FYI: India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth): Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. The panelists […] #DOOH #digitalbillboards #digitalsignage

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