PMs can be the CEO of the product! But they need to own revenue responsibility. 👽 Let’s face it — monetizing products in India is a whole different ball game. What works internationally? It might just fall flat here. The diversity, the price sensitivity, the regional quirks—India brings its own unique set of challenges to the table. 🌍 But here’s the thing: Monetization isn’t just a piece of the puzzle—it is the puzzle. If you’re steering the ship as the Product Manager, you’re basically the CEO of your product. And what do CEOs care about? Numbers. Revenue. Growth. 📈 That’s why cracking the monetization code is not just important—it’s mission-critical. You need to own those numbers, drive that revenue, and make sure your product not only survives but thrives in the dynamic Indian market. 💥 I’ve put together a detailed guide to help you navigate this complex subject. Whether you’re adjusting value metrics, tweaking your pricing strategy, or exploring new use cases, this guide has got you covered. It’s time to get serious about monetization—because, in the end, that’s what separates the winners from the rest. 💸 PS: I run a program that helps folks get better at product management and crack product roles, both in India and abroad. If you want to apply for the program, check out the links in comments. 🚀
Interesting take Malay Krishna. In a richly diversified market like India, monetization is not about numbers; it is about mapping value against regional diversity. Imagine a time when every product could suddenly speak to its users in their language. The actual challenge for a company will be turning cultural nuance into revenue streams—making every single feature not just useful but essential.
Monetizing in India is definitely a challenge and I would say as a PM, you need to treat your product like a CEO would focusing on revenue and growth. Understanding the market and owning those numbers is important to make your product successful here. Malay Krishna
Director of PM at Vyapar | PM Coach | IIT Delhi
4moApply for program at https://forms.gle/8eaX5787G1T9Dg3v9