Manish Raghav

How Indian Ott's are having Content war Content is King : Exclusive content with a local touch is key. Disney+ Hotstar's focus on cricket and Bollywood originals is a prime example, while regional players like ZEE5 and JioCinema cater to specific language preferences. Price sensitivity is a major factor in India. Platforms are experimenting with affordable mobile-only plans and bundled subscriptions to attract budget-conscious viewers. Regional content and niche genres like comedy and thrillers are gaining traction. Platforms are curating libraries and marketing campaigns to target specific audience segments. What does this mean for you, the ultimate binge-watcher? A smorgasbord of entertainment options, but also the challenge of finding the perfect platform for your viewing needs. That's where RecoBee comes in! We help you discover hidden gems across languages and genres, manage your watchlist like a pro, and connect with a vibrant community of movie and show enthusiasts. Know more about our app 👇 https://onelink.to/buh5s3

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Google Ads. The aftermath of cost cutting is showing up: Chat Support is down since morning. Call Support : Waiting time is > 7 minutes. After connected, getting tossed between different teams for bug resolution. E-mail Support : No change. Average wait time stays 24 hours.

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India's OTT Market: Course Correction and Growth Dynamics The Indian OTT industry is undergoing a significant course correction. After an explosive 20% growth in the audience base from 2021 to 2022, growth slowed to 13.5% last year, as revealed by the Ormax OTT Audience Report 2023. This shift highlights the evolving landscape and challenges faced by OTT platforms in India. Key insights Market Consolidation The merger of Viacom18 and Star India, forming India's largest media network valued at $8.5 billion, marks a pivotal moment in the OTT space. With a reach of 160 million monthly unique visitors, this entity is set to dominate the market with diverse content and strong distribution channels. Consumer-Centric Offerings Jio Cinema's new affordable subscription plans, starting at Rs 29 per month, reflect a trend towards consumer-friendly pricing models. These low-cost options could increase churn rates among competitors and prevent international giants from raising their rates. SVOD vs. AVOD The debate between Subscription Video On Demand (SVOD) and Advertising-based Video On Demand (AVOD) continues. While SVOD growth is challenged by India's price-sensitive market, AVOD is expected to increase its market share to 70% in the medium term, despite its low pricing. Bundled Services Aggregators like Tata Play’s Binge and Jio TV+ are gaining traction by offering multiple OTT services as affordable bundles. This model benefits both consumers and standalone OTT players by providing value and retaining customers. Shifting Consumer Behavior The growth drop in OTT can also be attributed to a resurgence in traditional television viewership and a renewed interest in going out for movies. These factors, along with varied pricing strategies, are influencing the overall dynamics of the OTT market. As the industry navigates this transition, balancing revenue generation with consumer satisfaction remains crucial. The future will see more innovation and adaptation as OTT platforms strive to meet the evolving demands of the Indian market. #OTT #Streaming #Media #India #DigitalTransformation #ConsumerTrends

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National Payments Corporation Of India (NPCI) unveils UPI safety awareness campaign to champion safe digital payment practices Link in the comments Dilip Asbe Ogilvy #mediabrief #NPCI #UPI #campaigns #OgilvyIndia #PiyushPandey #advertising #marketing #media

A decade ago, many predicted that digital would overshadow TV, leaving no room for traditional media. I held a different perspective, believing that both mediums could thrive together, complementing each other’s strengths. Today, the advertising landscape validates this vision. TV’s unmatched reach and credibility, combined with digital’s precision targeting and measurability, are creating a powerful synergy for brands. The entry of JioStar marks a pivotal moment, showcasing how collaboration between traditional and digital media can drive impactful and integrated marketing strategies. The future isn’t about competition—it’s about convergence 💪💪TV #MediaStrategy #TVandDigital #AdvertisingInnovation #JioStar

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The CCI has cleared the merger of Viacom18 and Disney Hotstar, creating India's largest media house. This completes the consolidation of TV channels under Jio as part of the classical diversification of Porter's model. My two questions to all on my network: 1. Will there be usurious monopoly pricing of advertising? Such pricing could make it impossible for smaller brands to get into network channels. This is especially in the context of sports properties around cricket being only with this conglomerate. What is your view? 2. Will this consolidation lead to reduction of divergence of news and views ? Do we run the danger of unidomensional views and news? Is this right for a democracy of 1.3 billion where we have a million views and news daily? What do you think ?

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BARC India's Move to Measure Connected TV: A Game-Changer for the Indian Media Landscape, BARC India, the industry body for TV audience measurement in India, is taking a significant step forward. Connected TV (CTV) viewership This development marks a crucial milestone in the evolution of India's media measurement ecosystem and is poised to have far-reaching implications for various stakeholders in the industry. The Rise of Connected TV in India The decision to measure CTV viewership comes at a time when India is witnessing a surge in CTV adoption. With the increasing penetration of smart TVs and the growing popularity of OTT platforms, CTV has become a significant player in the media consumption landscape. This shift in viewing habits has created a pressing need to accurately measure CTV audiences. BARC India will employ advanced technologies and methodologies to track and measure CTV viewership, ensuring the accuracy and reliability of the data.Implications for Advertisers and Brands Implications for Advertisers and Brands Enhanced Targeting: Including CTV measurement in BARC's repertoire will provide advertisers with more granular data on viewer behaviour and preferences. This will enable them to craft more targeted and effective advertising campaigns, potentially leading to higher ROI on their ad spends. Holistic View of Audience: Advertisers will now have a more comprehensive understanding of their audience across traditional TV and CTV platforms. This holistic view will allow for better allocation of advertising budgets and more informed decision-making in media planning. Long-term Industry Impact: Evolving Media Landscape: Including CTV measurement will likely accelerate the convergence of traditional TV and digital video. This could lead to more integrated media planning and buying processes, blurring the lines between traditional and digital advertising. Data-Driven Decision-Making: With more comprehensive viewership data, the industry will likely shift towards more data-driven decision-making in content creation, programming, and advertising. Global Competitiveness: By embracing CTV measurement, India's media industry aligns itself with global best practices. This could enhance the country's global media and advertising landscape position. Source: exchange4media BARC India #media #CTV #advertising #broadcasting #marketing ---------------------------------------------------------------------- A)  To Join the Free Media Training Group-Use the link below https://lnkd.in/dADuiDH9 B)  I also conduct Corporate Training sessions. Vishal Khanna(PhD-Scholar-NMIMS) Thesis-Future of Television(TV), Connected TV, OTT & Cross Media Platform measurement. Email- [email protected] M +91 9867300480

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There are 50+ OTT Apps in India. How does a platform cut through the noise and promote their show? Here’s how a popular OTT Platform utilized DOOH combined with Lemma’s programmatic magic to  stay on top of viewers' watchlists during the weekend. 👇 ➡️ #Lemma  #digitaladvertising #pdooh #Largeformat #dooh #ott #ctv #programmatic #movie #advertising

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Meet Amandeep Mittal, Executive Director of Mid Market Ad sales at Disney+ Hotstar. From starting small to leading big, his inspiring journey is one you won’t want to miss. Dive in! “Hi, I’m Amandeep Mittal, and my journey at Disney+ Hotstar has been nothing short of extraordinary. With a background in Electronics Engineering and a Post Graduate Diploma in Management, I’ve spent 14 years navigating the tech world. Fun fact: I was shortlisted for the Indian Air Force after class 12th, but the universe had a different plan for me! I joined Disney+ Hotstar in September 2017 as the lead on the Food & Beverage vertical in our Ads team. Fast forward seven years, and I’m now an Executive Director, having led diverse verticals like Online, Handsets, Travel, and SMBs. From starting as a Senior Manager, I’ve witnessed our Ads business scale 10X. Being part of shaping the OTT category in India and revolutionizing how advertisers engage with audiences has been a thrilling adventure. 🚀 Big Bets on People and Ideas: At a time when mobile web access was a challenge and the app economy was just emerging, Star India took a bold leap by launching an OTT app that transformed video content consumption. Our philosophy centers on investing in people and ideas.  We trust our team with significant responsibilities and empower them to achieve greatness. I’m proud to be a testament to this approach, having been given the opportunity to tackle larger mandates and contribute to our success. 🤝 Support and Mentorship: Working alongside some smartest minds and receiving guidance from outstanding leaders has been a highlight. The culture at Disney+ Hotstar has fueled my personal and professional growth, allowing me to embrace bigger challenges. 💪 Navigating Challenges: Overcoming complex technical and strategic challenges has taught me that having a clear vision, aligning the team, and executing meticulously are key to success. It’s been a journey of continuous learning and adaptation. 🌟 Pride and Achievements: I’m most proud of building our Ads team and playing a role in democratizing Ads for small businesses. Changing how India consumes content and how advertisers connect with their audience has been incredibly rewarding. 🚀 Looking Ahead: I envision myself diving into more exciting projects at Disney+ Hotstar, exploring the next phase of our industry's evolution. And who knows, maybe I'll even make a cameo in one of our Hotstar specials (just kidding)! On the personal side, it's all about balancing work, fitness, and staying healthy.” That was a great read, wasn’t it? Stay tuned for more amazing #LifeatHotstar stories! #Leadership #Innovation #DisneyPlusHotstar #AdTech

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The new advertising formula is here 👇 Digital + Regional Language Content = Better ROI Connect with the right digital media that can make your brand to reach every regional language audience across India. #Digital #RegionalAdvertising #LocalMarketing #RegionalLanguage

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'Marketers aiming to create good campaigns must understand audience on hyperlocal level' - At #e4mScreenAge Mobile Marketing Summit 2024, Abhishek Jaggi, National Head - Digital Sales at Way2News talked about the growing complexity of India's media landscape. Read the full story :- https://lnkd.in/gUHvg5SM #e4m #HyperlocalMarketing #AudienceEngagement #MarketingStrategy #TargetAudience

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OTT platforms are where the audience is, and they’re bingeing on content. That’s where your brand needs to be too. With TheAdHunt, you can elevate your brand’s visibility on top OTT platforms like MX Player, Sony Liv, JioCinema, and even during IPL on JioCinema.  Our highly competitive rates ensure you get the best ad placements that reach your target audience effectively, boosting engagement and driving brand lift. We focus on delivering high-impact, targeted ads with cost-effective CPM, helping you connect with your audience right where they are. Your brand’s next big opportunity is just a click away! #OTTAdvertising #MXPlayer #SonyLiv #JioCinema #IPLAds #AdCampaign

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Maharashtra Polls shine a spotlight on regional OOH media! Maharashtra Polls brings considerable attention towards regional OOH media. BJP Leveraged the length & breadth of the Mumbai city with Mumbai Metro Line 1 train wrap! Read more in detail! exchange4media #TimesOOH #OOH #electionOOH Chehneet Kaur #Indianoutdoormedia #indiaoutdoorindustry

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Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI. Excerpts from Shradha Agarwal, Prabhvir Sahmey, Vaibhav K., Sajal Gupta. Read : https://lnkd.in/gpr3DWHc ✍ Tasmayee Laha Roy, Shantanu David #youtubemasthead #youtubeadvertising #digitalmarketing #advertisingroi #programmaticadvertising

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‘The Ormax OTT audience report 2024’ pegs India's current OTT audience universe at 547.3 million (or 54.73 crore), which translates to a penetration of 38.4%. The 13.8% growth in the universe over 2023 is entirely driven by the advertising video on demand (AVOD) audience, which grew by 21%, while the subscription video on demand (SVOD) segment witnessed a degrowth of 2%. #OTT #AVOD #SVOD #streaming #media #campaignindia #advertising #OTTplatforms