Lemma

Ignite 2024: Sparking Innovation, One Idea at a Time 🚀 Innovation, collaboration, and genius ideas lit up Lemma during our Ignite Hackathon! From brainstorming to coding and presenting, the energy was electric ⚡️. A big shoutout to all participants, mentors, and organizers who made this event a huge success. Together, we proved that when creativity meets purpose, incredible things happen. Here’s to driving continued innovation at Lemma ! Gulab Patil | Mayuresh Phadke #Ignite2024 #Hackathon #Innovation #adtech

Tastyad Q&A with Lemma’s Founder & CEO Gulab Patil In a recent interview, our CEO shared insights on the evolving landscape of pDOOH (programmatic Digital Out-Of-Home) and how the rise of Venue-based CTV is transforming the advertising space. As he put it, this shift allows brands to reach consumers in places beyond the traditional, opening up new and innovative avenues for engagement. With the power of programmatic, brands can now deliver more targeted and contextually relevant messages across a broader range of touchpoints. This combination of pDOOH and venue- based CTV is enabling impactful connection with audiences in ways we’ve never seen before. 🔗 Read More - https://lnkd.in/ecQ2rs4y #pDOOH #programmatic #adtech #dooh #pov #interview #programmaticads #contextual #digitaloutofhome #holidayseason

Lenovo's "Smarter AI For You" campaign, executed via Lemma dominated co-working hubs in Pune, Hyderabad, Delhi, Chennai, Ahmedabad, and Lucknow. Over 2-weeks, the campaign targeted office goers and urban professionals with high-impact creatives emphasizing on enhancing productivity, security, and confidence with AI. Leveraging strategic placements in micro touchpoints like lobbies and cafeterias, and integrating seamless CTAs with QR codes, the campaign aimed to maximize visibility and drive interactions, amplifying Lenovo’s AI solutions across key markets. Rumneek Arora #DOOH #programmaticadvertising #Lemma #pdooh #PDOOH #LenovoAI #SmarterAIForYou

GradRight Inc. leveraged pDOOH screens to promote the ShiftED 2024 Biggest Study Abroad Conclave across India. Ads were placed in tech parks across Hyderabad, with strategic positioning in high footfall micro-clusters like the lobby, cafeteria, and reception, reaching young professionals and aspiring postgraduates. The creatives featured a strong call-to-action with a QR code, enabling instant event registration. Lemma Rumneek Arora #DOOH #programmaticadvertising #Lemma #pdooh #Gradright #programmaticads #adtech #edtech #adonmo

Jana Small Finance Bank recently promoted its 5-Year high yield Fixed Deposit campaign, targeting residents of gated communities across Bangalore and Mumbai’s high-end residential DOOH screens via Lemma. Strategic placements in apartment lobbies, community centers, and parks helped target potential segments effectively. The campaign garnered visibility and impact with a clear call-to-action using a QR code, that enabled instant reponses from those who scanned it. #dooh #pdooh #newcampaign #BFSI #adtech #programmatic #Lemma #SSP #programmaticads Priyanka Maurya

November was a dynamic month at Lemma, filled with innovative campaigns, industry engagement, and exciting internal initiatives. Here's a quick look at what we achieved in November! #Lemma #roundup #dooh #november #Campaigns #growth #programmatic #omnichannel #Etihad #EtihadParis #Audi #adtech

Watch how Lemma along with Etihad drove context for their latest campaign using peak moments of frustrations to drive resonance. By strategically mapping common irritants—such as traffic jams, long queues at malls, and waiting at petrol pumps—the campaign effectively used these everyday scenarios to drive engagement and visibility. #newcampaign #contextualadvertising #context #creativity #etihad #lemma #adtech #dooh #pdooh #programmatic #programmaticadvertising #programmaticads

The future of TV is here, and it's connected like never before. By 2025, CTV (Connected TV) will be bigger, smarter, and more dynamic, transforming how we watch, interact, and advertise. With ultra-targeted ads and immersive experiences, CTV is no longer just a screen — it's an intelligent, results-driven platform that’s reshaping the industry. For brands, the message is clear: CTV is the medium to watch in 2025.Ready to embrace the future? 🔗 Read More - https://lnkd.in/dYURxwhB Lemma #programmaticadvertising #CTVadvertising #VenueBasedCTV #OTTAdvertising #ctvads #ssp #adtech

In a recent interview with MarTech Series, Lemma’s CEO, Gulab Patil, discusses how 𝗟𝗲𝗺𝗺𝗮 𝗜𝗻𝗳𝗶𝗯𝗶𝗱 is transforming programmatic advertising with AI-powered header bidding. By optimizing real-time auctions across DOOH, CTV, and emerging media, Infibid enhances transparency and drives better value for publishers. This innovative approach is reshaping the adtech landscape, enabling more efficient and effective ad placements. #ctv #headerbidding #adtech #dooh #pdooh #ssp #AI #trasparency #programmatic 🔗Read More - https://bitly.cx/KRmE ✒️Paroma Sen Catch Team Lemma at @CES. Ready to chat all things AI and adtech. DM us to lock in a meeting! #ces2025 #ces

The latest episode of the Growth Master Mind Podcast, host John Koetsier sits down with Angelina Marmorato, AVP of Sales & Partnerships at Lemma, to explore the rapidly evolving world of Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising. Discover how these platforms are not just driving visibility but also creating real, measurable impact in today’s media landscape. 🔗 Full episode here - https://rb.gy/q0ro6o #CTV #dooh #conntectedTv #adtech #programmatic #pdooh #ott #podcast