Andreas Nielsen

Distribution-first founder playbook that will create thousands of $10M lifestyle businesses in this decade (with 5-10 employees): PRE-PRODUCT 1. Be your own ICP for +10 years before you sell to them 2. Get pissed off by Salesforces and Adobes of the world 3. Build your founder brand before you build product 4. Turn your customer research into a paid consulting biz 5. Fund product building through FT job & consulting 0-$1M 1. Position as a highly specific solution for a small niche 2. Construct a narrative around your strong industry POV 3. Use clear messaging as competitive advantage 4. Distribute this narrative through founder brand 5. Build MVP = single JTBD, 10x better than status quo 6. Hustle first customers through your network + referrals 7. Get more customers through founder brand + outbound $1M - $5M 1. Identify a single GTM channel and double-down on it 2. Hire a T-shaped marketer to dominate this channel 3. Build a community for a stronger feedback loop 4. Co-build, nurture and create fans through community 5. Don't hire VP Sales - stick with founder-sales 6. Let insights from founder-led sales fuel founder brand $5M - $10M 1. Hire VP Sales so you can scale founder brand to ∞ 2. Make sure they know how to do organic social too 3. Hire a community manager that is your exact ICP 4. Hire SEO agency to cover every BOFU SEO opportunity 5. Go crazy with wild brand awareness plays and stunts -------------- Most founders in Raven founder brand community (some ~35 of them) are taking a very similar path and finding real success fairly quickly. Finding PMF and building a sustainable business is so much easier when you've been your own ICP for years and know the space intimately. The playbook has changed.

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Hey Linkedin 👋 I'm launching a new SaaS called Linker! And we got 229 Beta Testers in Less than 4 weeks. And we are launching on the 10th! So we have 11 days ⏳ to get another 274 members before we launch. And that's why we need your help, Linkedin! We need another 274 beta testers who ideally: ✅ Need more leads to grow their business ✅ Uses cold email campaigns to grow their business ✅ Uses cold outreach campaigns to grow their business ✅ Uses Linkedin to generate sales calls. So if you know at least 1 person who would need something like this. Tag'em below so they can see if Linker is a good fit for them🔥 In return, I can share with you my secret technique for never losing your keys again! 🔑 (Okay, maybe not. But I can offer a free personalized review of your current outreach strategy, which is almost as good, right? 😄) -------- Linker might be something they might want to check out because: It helps you to find verified emails and phone numbers, from Apollo, Sales Navigator, and Google Maps. And guess what! We also have an email verifier integrated, so you can verify emails from other sources. That's not it! It will also create personalized first lines so you can personalize your cold email or cold linkedin campaigns! We're giving unlimited email exports to people who join on the 10th of June! So if you know someone who might need something like this tag'em below or share this post. Thanks, Greg

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Pssssst… you know that extra £5,000-£10,000 you want to spend on ads? 🤫 Spend it on improving your post-click experience instead: - Load speeds - Feature banners - Sticky ATC buttons - Competitor comparisons - Video-based testimonials - High quality lifestyle imagery - Filtering & navigation optimisation - Adding UGC to product carousels - Adding multiple payment options - Specifying estimated delivery dates - Matching your landing page copy to your ad copy - Suggesting complementary products and creating bundles to improve AOV Congrats- you just increased your profit on exactly the same ad spend, not just for the next month, but every month moving forwards until the end of time. It’s wild to me in 2024 that people still think the best way to fill a bucket with a hole in it is to pour more water in. The average cost of ad distribution will continue to rise in line with increased competition, and there’s very little you can do about that. Yes, you can invest in epic creative and create irresistible offers. But long term, you’re not going to outspend or outsmart a fundamentally poor conversion rate. Always start at the destination and then reverse engineer it from there. P.S- you’re not dreaming. This is an advertiser telling you not to spend more on ads. The end of days is nigh ☄️ #Marketing #Advertising #ECommerce

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Catalog Ads designed specifically with genders in mind have a 47% better Cost Per Purchase compared to other Catalog Ads 👨 👩 👧 👦 This Catalog Ad from Helly Hansen is such a great example of when it makes total sense to do so. Seeing whether a shoe or a boot is for men or women can be very, very, very difficult. I really like their sneaker here, but can now see that it's for women, so I have to scroll further in the catalog ad. (when it comes to fashion style, I am a woman born in a man's body 👗💅) Good design is about creating solutions to problems. It's about considering the user's needs and finding the best way to address them. For many industries, adding key information like gender, is a great way to start. Both for the user, but especially also for the algorithms, who now know that I am not the type of guy who buys shoes for women.

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I exclude brand from pMax 99% of the time. Here's why (3 reasons): 1. It inflates my data. 2. The goal is to scale my account efficiently, not only Performance max. 3. I'm probably overpaying for branded clicks on pMax. I use SMEC's Brand Traffic Analyzer script to analyze my share of branded conversions over time. You can find it in this article I wrote (script number 1): https://lnkd.in/eRsEqafJ p.s. there are also 4 other useful pMax scripts in there! Have you already used this script by SMEC?

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Want to get more positive reviews on Trustpilot & other review platforms? Get our new guide on the top review generation strategies for D2C eCom brands that generated over 100k new positive reviews for our clients. Like + comment "playbook" & I'll send it (must be connected)

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12 reasons why your brand is not making +25% revenue monthly… 1. LOW TRAFFIC  → You struggle acquiring customers at scale 2. HIGH CHURN  → You have barely to no repeat customers 3. WASTED AD SPEND → Due to lack of expertise 4. RISING AD COSTS → Even more struggle 5. UNCLEAR OFFER → No traction 6. LOW CONVERTING STORE → Low or no revenue or ROI/ROAS 7. CHAOS  → Inefficiency & bad organization structure 8. BAD TRACKING  → Unreliable decision-making 9. UNRELIABLE AGENCIES  → Poor communication & results 10. LOW SM ENGAGEMENT  → Lack of strong SM presence 11. BURNED-OUT  → Stressed and not knowing what to do 12. LONELY  → Missing the right partner for scaling ▶ Now read these points again, but in the opposite way and do that! Now you know how to scale. 📈

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𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐡𝐚𝐯𝐞 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐟𝐮𝐧? We've been in advertising from the time type was still set by hand. And when esoteric stuff like blocks and mats were sent to publications to publish the ads. Google does not even understand the term anymore and will take you to advertising mats, where logos of companies become mats for people to wipe their feet on. We've sat through long briefing sessions as well as hurried ones. We've met our share of duds and brilliant minds. We've created work that worked and didn't. But we both loved doing it. As Narayan said on the My First Job podcast - People actually pay you for doing this? It's not a career our parents understood. The ads that came in newspapers were created by people from a different world - to us middle-class blokes anyway. And in India, it wasn't like being in the Mad Men series. Except possibly in some agencies in Bombay. You had the Alyque Padamsees and the Piyush Pandeys but they were well-known within the fraternity, rather than the mainstream Yes, we had our share of parties and launches. And then, the internet happened. It threw out well established business models where the media paid agencies a nice fat commission. Google, Facebook and Amazon happened. They made the kind of money that the biggest advertising agencies of the time did not dare to dream about. They took spades, shovels and scythes to slice through well-oiled media machines leaving them gasping for breath. Data became the new God, consumers the data points. They began to get investigated like bacteria under a microscope. The volume of advertising and the cacophony increased. There's hardly a place left on earth where consumers are not being targeted, tracked and tempted. Both Narayan and I have been lucky to see the 'Before' and After' of advertising in India. Or unlucky, given that today's generation thinks they know everything, even before they know anything. We don't think we're oracles. Far from it. But if advertising has taught us anything, it's that people love their egos and want it massaged all the time. Individually or collectively. We'll take one little strand of advertising in every episode and discuss or debate it. In the process, if you get to learn a little, so be it. Advertising paid our bills and kept the lights on for us. And for that, we'd like to leave a bit of history of how things came to be this way. Subscribe, share and join us every week for a new episode of Old Bandicoots on Thursdays at 7 PM, starting with the Premiere of the first episode today #branding #advertising #campaigns #media #consumers #choice #TV #digital #marketing #newspapers #outdoor

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Running ads in META is not that complicated. But there are still questions. Focusing on creatives is the right point. It is 80% of your success. But the thing is that creatives are just a package for marketing angles. There are three simple steps to create the right ads for your product: 1. ICP research. Describe at least three of your Ideal Customer Personas. 2. Find a marketing angle for each. 3. Write copies for each marketing angle. At this point, you are ready for creative work! Each creative set = Marketing Angle + Copies. This flow is used by all senior-level media buyers worldwide. And it brings them testing time reduction and more efficient scalability opportunities. Join the community with StrategiQ AI at www.quam.cc

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You can go from 0 to 1000 signups per month in 6 months (no ads) I have done it over and over again for House of Growth customers 👇 1. If you only focus on content without focusing on messaging, positioning, and onboarding, you are going to leave revenue on the table 2. If you want to create 5 posts per month for 3 months and expect quick results, better to spend that money on ppc. Build competitor pages and run ppc on them 3. You don’t need the perfect content from day one. You can optimize it on the way 4. You can do it without building links. Topical authority and content velocity are your best friends 5. Don’t try to create a category early on; anchor your product to the closest category and build traction that way. Once you have enough users, you can create a category 6. If no one is searching for a product like yours, don’t lose hope. People are still searching for solutions to their problems. Focus on topics related to problems. 7. Do content marketing not content publish. Talk about your product #seo #contentmarketing #saas #growth

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Is your Google Ads agency or freelancer also spending their own money on Google Ads? Think about it: Would you trust a chef who never tastes their own cooking? Here's why you should pick an agency or freelancer that also spends their own money on Google Ads (like we do at Radyant): 1. Personal investment equals better management An agency that spends its own money on Google Ads understands the true value of each advertising dollar. This firsthand experience translates into more thoughtful and efficient budget management for your campaigns. 2. Alignment of interests An agency with its own money on the line is more likely to prioritize strategies that yield real results. Their success in managing their finances reflects directly on their ability to manage yours effectively. 3. Experience in real stakes Agencies investing in Google Ads for themselves face the same challenges and pressures as their clients. This deepens their understanding of what works, what doesn’t, and how to adjust strategies dynamically to maximize ROI. By choosing a Google Ads partner who also invests personally in the platform, you ensure that your campaigns are handled by someone who doesn’t just strategize, but also lives the consequences of those strategies. #google #googleads #marketing

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HOW TO PLAN FOR GROWTH Last time, I talked about how Smaller-than-Huge online stores need to first decide… if they’re following the industry’s gentlemen’s agreement about when to start. Or do like the bigger companies and be flexible on the start date. The risk is you get run over by the big ones, preempting everyone. Today, I want to tackle another fun challenge: Getting real value from Black Friday reports. Everybody produces them. We did too—over the last few years. The problem? They’re often read weeks or months after Black Week. And not NOW—when they should be. In advance of Black Week and Christmas sales. Here are a couple of key takeaways from our 2023 Black Friday Report to get you prepared: ➝ Don’t underestimate early birds. 15% of Black Week purchases happened on Monday, not Friday. Be ready to pull in those early sales. ➝ Bundle offers matter. Shoppers respond well to bundled discounts. Highlight them across your site and in product recommendations. Timing and preparation are critical. So make sure you’re not just reading the reports after it’s all over—act now on last year’s insights! Rasmus Leth Skjoldan Lukas Rogvall Alexander Stefansson Philip Andersen Mads Gustafsen Brian Petersen Just add 🧠 Kasper Refskou Jensen Hello Retail

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Remember these conversion setting guys? At the start of the week i made a post about the conversion settings in an account i entered this week - find it here https://lnkd.in/dzeyYNDs Today i noticed that the same account also had a added value in the "additional conversion value from new customers" So from all conversions that Google ✨ think ✨ is new customers gets an added value in the conversion reporting. €20 to be exact. Also writen about this here https://lnkd.in/dZV8bxFG Why is this an issue? Because it's made up revenue inside Google Ads that will never hit your pockets, which makes campaign ROAS looking more juicy than it actually is and paired with the long engaged-view + view-through conversion windows we have a massive over reporting issue. Ones could think that this was an attempt from the past consultant to pump those numbers up to reach a performance deal, but i am only speculating here. Stay informed about these things, if you pay for external help with Google Ads as it's a super easy way to pump up numbers.

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Are you struggling to distribute ads, clips, and UGC content? When it comes to short-form videos, slow startup times can kill vill viewer engagement. Today's audiences simply aren’t willing to wait for the next clip to load. Every second of delay can mean you lose revenue, negative brand perception and subscriber churn. But, balancing encoding costs and speed is difficult when preparing video assets that are less than five minutes in length. To help you tackle the challenges of distributing short-form content, we've created a guide to help you tackle them and solve the short-form puzzle. Download your copy today: https://okt.to/VkKR0Y

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Don't trust your Google Search Console data! I just looked at GSC data for a website with 100 % Finnish content. Yet, 93 % of search impressions are from all over the world, from countries like the USA, South Korea, or Vietnam. For some queries, it is even worse. For example, 100 % of search impressions for "verkkokaupan SEO" (e-commerce SEO) are generated outside Finland. This simply does not make sense. The only possible reason is that SEO tools crawling Google's search results destroy the data quality for most digital marketing and SEO-related search queries. So, in this case, collecting the data with scrapers destroys the data quality for all users. 💗 Follow me for more posts about #digitalanalytics in the #realworld!

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One of the easiest tests to run to boost email signup rate is pop up vs full page In this example, we ran an extremely successful popup form AB test boosting signup rate by +31%!

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Before going with Product Hunt or AppSumo make sure that their user base is a fit for your ICP. They can drive a ton of traffic and some initial users, but think of it as a nice bump, not the basis of your entire marketing strategy. PH is generally full of techies who want to find cool new products to try. They’ll sign up to anything but will might ditch it just as quickly. Don’t expect these people to be enduring, long term customers. AppSumo’s users are mostly price sensitive freelancers and very small businesses. If that’s not your core ICP, take the feedback they give you with a grain of salt - you don’t want to over-optimize for a segment that is unlikely to ever pay full price for an ongoing subscription. #saas #customers

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1 sketch that will automate your whole FB ads game Bookmark this📍 EXPLANATION: Run only 1 broad CBO campaign per country & business objective. Leaving the targeting to FB is better than anything you’ll come up with. Testing and scaling in the same campaign to reduce complexity and eliminate audience overlap. Have as many flexible ads as you want to split-test new creatives. Use the flexible ad format to split test: - different designs for static creatives - different hooks, bodies or CTAs for video creatives - different ad texts or headlines - set a daily minimum budget at the ad set level if you need to test certain ads This system is superior for these reasons: - it allocates budget to the most scalable ads automatically - it split-tests new creatives against established winners automatically - it targets optimally Now you can allocate your time to data analysis and making high-ROI creatives Cheers 🥂

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