Confect

Catalog Ads can be tricky for multi-brand retailers. 👀🤨 Why? Because their product images are often inconsistent. A challenge we sometimes see, especially annoying for multi-brand retailers, is that their product images are simply very different—making it hard to create a great Catalog Ad design for all products. For instance, a packshot and a model image are two completely different images, and they take up different amounts of space in the ad... ...making it hard to run beautiful, on-brand Catalog Ads. Luckily, there’s a simple solution to this, as Jakob Museth Rafn from Obsidian Digital shows with their client Rezet Sneaker Store. Create different designs for different types of product images. And use design rules in Confect to combine them in your catalog. Problem solved, and now you have on-brand and beautiful Catalog Ads for all your products.

Meta’s algorithms excel at finding buyers. 👏 How can we make sure the offer, product, and buyer are a perfect match? One effective way is through relevant designs. By dynamically adjusting your designs based on product tags, you can make your ads feel more personal and compelling. Tags like: On Sale, New, Highly Rated, etc. In fact, Catalog Ads that adapt designs using tags perform 30% better. Here’s how you can implement this: 💸Use bold, sales-focused designs for products on sale. 💎 Highlight freshness with “NEW” badges for new arrivals. ⭐ Showcase trust with high-rating products by emphasizing their reviews. Zalando is a great example. Their ads dynamically adjust to product tags like "On Sale," creating designs that perfectly align with their offers. Meta finds the buyers, and you show them products with highlighted USPs This approach appeals to a broader range of customers while ensuring relevance. By leveraging this strategy, you can create multiple design variations—all within the same catalog. The result? Catalog Ads that use dynamic designs see a 30% improvement in Cost Per Purchase. If you’re reaching a broad audience, this strategy makes your ads feel personal and relevant to every shopper. Meta’s algorithms + your product tags = smarter ads and more sales. #catalogads #metaads #producttags Info about the data for the nerds: Data is based on 6.5B impressions and $30.8M ad spend from December 2023 to September 2024. Data is across 568 ecommerce advertisers all over the world, using 3k different designs in the time period. All the Catalog Ads in the study were designed with Confect.

Catalog Ads in Reels are finally here – and they’re game-changing! 🔥 They didn’t feel right, didn’t look right, and didn’t perform as well as they could. But Meta’s new Adapt to Placement changes all of that. Now, you can design Catalog Ads specifically for Reels and vertical formats. Look at this stunning example from Kasper Bengtson and BeSocial. It’s a beautifully on-brand experience, tailored perfectly to the format. It is such an exciting format 😎

Looking to get the most out of your Advantage+ shopping campaigns? 👀 Make multiple ad designs and let Meta optimize which one works best for each audience. The idea is simple. Meta will optimize which design works best for different audiences. You don’t need to overhaul your ads—just try different variations and let Meta do the rest. Here's inspiration from JD Sports: 1️⃣ As starters they’ve got a clean template with their logo, product image, price, and a “free delivery” tag. 2️⃣ Then they test another version with bold yellow and black accents. It’s the same core message, but the colors make it way more eye-catching, so it might work better for some audiences. 3️⃣They’ve even simplified some ads, removing the extra images and focusing on a single product shot. The price and delivery info stay the same, but the layout looks completely different.   By offering these variations, they allow Meta to serve the best-performing ad to each person. This strategy is perfect for Advantage+ campaigns. By offering different designs, you let Meta optimize which one resonates with each shopper. It’s a smart way to maximize results without needing a full overhaul.

Catalog Ads, when used right, can solve big problems in ecommerce. 👀👍   Take UNIQLO, for example.   Their ads do more than just showcase products—they help customers find their perfect match without clicking through to the website.🔥 They feature the product’s brand, size, and fit in the ad itself. Customers don’t need to guess or dig around for this info. Notice how the ad lets customers see if the product is a fit for them without visiting the website. Size and fit are right there, reducing the chance of returns. Customers can just scroll the carousel until they spot something perfect.   This makes it super easy for customers to find exactly what they need, and it cuts down on your return rates. It’s a win-win for both UNIQLO and their customers. Customers don’t want to waste time on items that won’t work. They want to find the perfect product quickly, and your Catalog Ads can help them do just that. Info about the data for the nerds:   Data is based on 6.5B impressions and $30.8M ad spend from December 2023 to September 2024.   Data is across 568 ecommerce advertisers all over the world, using 3k different designs in the time period.   All the Catalog Ads in the study were designed with Confect.

Canada Goose is a great example of how brands can leverage custom labels in Catalog Ads, which on average boost ROAS by 37%. ☃️ Their Catalog Ads use custom_labels to share detailed product information, like which winter jackets are made for which temperatures, and it helps the viewer to buy the right winter jacket for them. Should you buy the winter jacket designed for -10°C or one suitable for temperatures below -30°C? ❄️❄️ It's reassuring to know that you won’t freeze! Why do custom_labels work so well? ❄️They simplify the shopping experience: With all the relevant product info up front, there’s no need to dig through pages to find the right option. ❄️They make your ads more relevant: When you provide specific product details, customers feel more confident that they’re making the right choice. ❄️They increase ad performance: Fewer clicks, more informed buyers, and better overall conversion rates. Simply put, they provide crucial information at an ad level to the buyer. Adding custom_labels to your Catalog Ads isn’t just about more details—it’s about showing customers you care about helping them make the right choice.   When you remove barriers in the buying process, you get better results, and the numbers prove it: custom_labels can increase ROAS by 37%. ❄️❄️❄️❄️❄️❄️ Info about the data for the nerds:   Data is based on 6.5B impressions and $30.8M ad spend from December 2023 to September 2024.   Data is across 568 ecommerce advertisers all over the world, using 3k different designs in the time period.   All the Catalog Ads in the study were designed with Confect.

Catalog Ads showing 5+ product fields perform 47% better than those without any product fields.🔥   The more relevant details you include, the higher the performance you will get roughly.   This Catalog Ad from ASUS that nails it perfectly! What’s the secret? It comes down to a few key factors:   ✅ It’s easier for consumers to compare products. The more info you provide upfront, the less time consumers spend searching. Let them compare right in the ad!   ✅Highlighting product features adds credibility. Listing details like “Geforce RTX 2050 GPU” signals that your product is high-quality—if you’re sharing these facts, they must matter.   ✅Show more, sell more. Shoppers are often searching for specific features. By including price, brand, and custom labels, you’re more likely to match their exact needs.   But keep in mind: when you provide more information, your CTR might drop.   Shoppers won’t need to click as much because they’re already informed in your ad.   But this isn't a downside; it might be less traffic, but the traffic is from higher-intent visitors.   The ones who click are much more likely to convert, improving your ROAS and Cost Per Purchase.   The takeaway? Showing more fields in your ads might reduce your CTR, but it's likely to improve your ROAS even more

Black Friday isn’t the time to experiment – it’s the time to win. 🥇🥇🥇 Sounds cringy, but it is damn true 😁 How to do it? Obviously with Catalog ads. The beauty of Catalog Ads is that you can combine algorithm knowledge with time-sensitive ad visuals. Run Black Friday ads without restarting the learning phase? It is possible with Catalog Ads and Confect. Meta’s algorithm is so good at knowing who your best buyers are. It has been learning from them for weeks, if not months, already. And you can use Black Friday as the perfect time to reap your rewards, and your Catalog Ads are the way to go about it. With Catalog Ads, you can introduce time-relevant Black Friday creatives without restarting the learning phase. Like John, who used Confect scheduled a "Black Friday Last Chance Design" to push some extra FOMO just a day before Black Friday would end – without resetting the learning phase. This is especially powerful for Black Friday. You can swap in relevant designs for Black Week or Black Friday while fully utilizing your previous learnings. Trust me, this isn’t the time to sit in the learning phase. Stick to what you know works, and let Catalog Ads handle the rest. 👋👋

On average, we see a +24% increase in ROAS when catalog ads show social proof during Black Week. What can you use as social proof in your catalog ads? ⭐ Product ratings ⭐ Bestseller badges ⭐ "Popular choice" indicators ⭐ Review snippets All these little signals tell shoppers, "Hey, other humans actually bought this and didn’t regret it!" Interestingly, social proof isn’t just a Black Friday Week tactic; it’s a strategy that delivers results year-round. Outside of Black Friday, we see an even higher increase of +31% in ROAS when catalog ads include social proof. After all, no one wants to be the first person to try that mysterious new face cream!

Catalog ads with dates? We see a +20% increase in ROAS during Black Week when dates are displayed, driven by the urgency that time-limited offers create. Outside of Black Week, the impact is slightly lower at +14% Dates can highlight when a sale ends, promotional periods like Cyber Week, or special days like Black Friday, adding to the urgency of the promotion. The sense of urgency during Black Week is at an all-time high, as limited-time offers are a core driver of customer action. Shoppers certainly don’t want to miss a great deal, and dates can help achieve that by: ✅ Highlighting time-sensitive Black Friday offers. ✅ Encouraging immediate action due to time limits. ✅ Differentiating Black Friday promotions from regular offers. A simple change in your catalog ads could result in better performance.