Confect’s Post

Transcript

It is just keep it simple stupid and it just works. Real is being used more and more by the users on Facebook and Instagram. It's the Tiktok competitor. And it has been a challenge when it comes to dynamic product ads because the way that is normally shown these images is like as a slideshow with different products and it will be zoomed in and it will crop some of it and it's not showing full screen. So for all the brands we work with that have videos available, we started to include these videos in their product feeds and. And the brands using conflict, we also enrich the videos with a logo and pricing and product information as you see in the example here from Richmond. In this way we can create a full screen branded experience and it looks great and it performs very well. They are so simple, but they are so well executed.