Confect’s Post

Catalog ads with dates? We see a +20% increase in ROAS during Black Week when dates are displayed, driven by the urgency that time-limited offers create. Outside of Black Week, the impact is slightly lower at +14% Dates can highlight when a sale ends, promotional periods like Cyber Week, or special days like Black Friday, adding to the urgency of the promotion. The sense of urgency during Black Week is at an all-time high, as limited-time offers are a core driver of customer action. Shoppers certainly don’t want to miss a great deal, and dates can help achieve that by: ✅ Highlighting time-sensitive Black Friday offers. ✅ Encouraging immediate action due to time limits. ✅ Differentiating Black Friday promotions from regular offers. A simple change in your catalog ads could result in better performance.

  • graphical user interface, text, application

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