Confect’s Post

Catalog Ads showing 5+ product fields perform 47% better than those without any product fields.🔥   The more relevant details you include, the higher the performance you will get roughly.   This Catalog Ad from ASUS that nails it perfectly! What’s the secret? It comes down to a few key factors:   ✅ It’s easier for consumers to compare products. The more info you provide upfront, the less time consumers spend searching. Let them compare right in the ad!   ✅Highlighting product features adds credibility. Listing details like “Geforce RTX 2050 GPU” signals that your product is high-quality—if you’re sharing these facts, they must matter.   ✅Show more, sell more. Shoppers are often searching for specific features. By including price, brand, and custom labels, you’re more likely to match their exact needs.   But keep in mind: when you provide more information, your CTR might drop.   Shoppers won’t need to click as much because they’re already informed in your ad.   But this isn't a downside; it might be less traffic, but the traffic is from higher-intent visitors.   The ones who click are much more likely to convert, improving your ROAS and Cost Per Purchase.   The takeaway? Showing more fields in your ads might reduce your CTR, but it's likely to improve your ROAS even more

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