Greg Philippe’s Post

If I had to start from zero, these are the tools I would use to get going fast. Main objective, getting my first (paid) customer! In goes without saying that you'll have tailored your LinkedIn profile a bit like a landing page and you'll also use it to get in touch with your immediate network. I didn't add it to the list but you can subscribe to LinkedIn #salesnavigator for a free trial (up to 3 month if you find someone to refer you). I've suggested folk because you can use their awesome Chrome Extension to extract LinkedIn profiles, stick them in a list in Folk and then build an email sequence from there. That's fine for Tier 1 type prospect, those you believe are a perfect fit for what you're selling. You need to go broader because at this stage, are your Tier 1 really your Tier 1? Maybe it'll be your Tier 2 or 3... so, ... I would use Instantly.ai to help here. From within you can create domains, mailboxes and warm them up (don't forget this). They even have a lead database so I'd use that before Sales Nav. Once you've booked your first (precious) meeting, you don't want to miss this discovery call, so use Fathom to take notes for you. It has a generous free plan and will keep your notes for you to focus on the call. There's also Claap that you could consider. They also have a free plan but what I really like is that you could consider Claap to be if Fathom and Loom had a child = Claap (I use them). And lastly, I'd use Notion to store and make sure things are documented. It has a great free plan so it's a no brainer. You can even use Notion for a landing page/website. You could also use HubSpot's free sales hub which you'll be thankful for as later on when you add to your techstack, everything will integrate with it. This is a barebone setup for those initial months. You'll find links to all of them in the comments below 👇 Would love to get your views on this stack, let me know your thoughts in the comments. If you're scaling and need some insights into your own techstack, send me a DM and we can chat.

INBOUND24 starts tomorrow 🥳😅👀 → You’ve seen the hype in your feed → You know the FOMO will be real But Inbound isn’t just about countless after parties and Ryan Reynolds 😉 Inbound is so good because of the PEOPLE. That’s the best part about the HubSpot ecosystem. Different people, with different perspectives, and vantage points on the ecosystem. All solving for HubSpot customers 🧡 This year I’m excited to meet: 1. App partners → HubSpot ecosystem go-to-market → increasing integration adoption → enabling use cases INSIDE HubSpot? 2. Solutions Partners → proactively driving end user adoption → building a HubSpot service business 3. HubSpotters → enablement ConnectedGTM could provide → how to partner on app ecosystem content 4. HubSpot Admins (the real ⭐️) → let’s make HubSpot work best for you This year I’ve tried to keep scheduled meetings light so I can make the most of the serendipitous moments in person. To do that, I’ll be spending a lot of my time at Admin Central. So come say hi and don’t miss out on: Sipping free espressos ☕️ Snacking on free cookies 🍪 (Maybe) getting a free tattoo! 🎨 Watching a live lip-sync battle 🎤 Checking out "Dimmo Day" 💡 Listening to spicy takes at Spice Factor 🌶️ Learning from Typeform & Scrappy ABM 📚 Cheering on finalists at the $50K Pitch 💰 Hacking in the Clay buildathon 🧱 Grabbing all the swag you can carry! 🎒 P.S I’m presenting on Thursday at Admin Central so make sure you don’t miss that! P.P.S. I'm building ConnectedGTM - a niche media/education brand for the HubSpot ecosystem. Subscribe on Substack to get exclusive Inbound content and tactical takeaways you can use long after this week!

Last month we landed a SaaS CEO $300K from LinkedIn… all with less than 5,000 followers. But most people think exposure is the only way to generate revenue from social media. 5 mistakes stopping you from signing mega deals from LinkedIn: 1. No idea where wins are coming from Most CMO's can’t tell me their number of: → Touchpoints → Inbound deals → Outbound deals They’re missing the bigger picture. Because if you’re not backwards engineering your wins to see what’s working? You’re guessing... and guessing doesn’t close deals. 2. Creating generic content A lot of founders miss the mark because their content doesn't resonate with anyone. You need to speak to the top floor problems executives care about. If you aren't, you're not even on the right playing field. 3. Confusing engagement with pipeline Likes and comments don’t pay the bills. Demand generation is points on the leaderboard. Not vanity metrics. Your content should pull in decision-makers, not just anyone scrolling by. Less engagement from the right people > More engagement from the wrong ones 4. Forgetting buyer intent Everybody copies the growth models of people selling B2C... ...but that doesn't work for B2B deals. You need more bottom of funnel content that: → Drives high intent actions → Resonates with pain points → Speaks directly to decision makers 5. Not building trust loops Research shows it takes 50+ touchpoints to close high-ticket deals. Which is why your content needs to build trust at every stage of the deal cycle. Are you: → Solving their problems in awareness? → Proving your value in consideration? → Showing receipts during vetting? Every piece of content needs to prove you're the right person for the job. Fix these issues and you’re well on your way to signing high-ticket deals from LinkedIn. - B2B Creators: Get some value? Follow me (Luke Shalom) to learn how to sign mega deals from LinkedIn.

🚀 Learn How to Generate 400+ Organic Leads Using Facebook! 🏡 COMMENT “400” For Access 💥 Date: December 11th 💥 Time: 10:00 AM Ready to level up your real estate business without spending a dime on ads? 🌟 In this FREE training, I’ll share the exact system I used to close 32 transactions in my first year with no ad spend—and how I’ve already closed 60+ units this year using the same strategies! ✅ Master the art of organic lead generation ✅ Discover how to leverage Facebook Groups for massive success ✅ Get my proven system to create endless opportunities 📲 Don’t miss the secrets to building a thriving business organically! 💬 Comment 400 below, and I’ll send you the link to join. Your journey to 400+ leads and beyond starts now! 🔥

Just had a catch-up call with a business I worked with when I first joined Hubspot. 🚀 It's been 7 months and they have just hit the expected results you should see in a year. It's easy to look at stats but the way my brain works... I always want to know "how?" We dug into "how" on the call and the biggest win was being able to meet prospects where they were. 🤝 They were a business that required customers: - Searching for a product (in this case a house or apartment) - for a specific price (budget) - In a specific area The team could now segment this search into very specific targeted lists. They took these lists and delivered helpful and consistent content to these prospects. They did not send spray and pray email newsletters that led to unsubscribes but instead used automated workflows to deliver great campaigns (that their marketing team now had time to do) and met buyers where they were at. - 5 hours a week saved for the marketing team per week! - 6 hours a week saved per Sales Rep, per week, because they had an organised dashboard of meaningful insights that told them which leads required priority attention. Their conversion rate went from 5% - 12% in 7 months

In the hunt for notifications LinkedIn already made it's own post for me about this but effective May 1st I became a Principal Inbound Consultant at HubSpot. What does that mean? I help businesses: A. Translate their existing business processes into the HubSpot software B. Improve their operational processes that are already running in HubSpot C. Contribute to the overall strategy of the business, specifically focusing on Go-to-Market teams and operations. If that sounds like something you would want to explore - and transparently, something you have budget for, - I invite you to shoot me a DM or read about my teams services from the link in the comments. If it sounds like something you want to explore but not something you have any budget for, I would recommend checking out HubSpot Academy certification courses and Sprocketeer's slack community. One last major caveat here; I consult, but do not implement. So if the above sounds like something you want help with AND you need a person to do it *for* you, I invite you to explore the Solutions Directory for any one of our amazing partners that can support your needs (link in comments). Thank you to Mo McNaboe for helping me get in the door here, and thank you to Stephanie McNamara (Egizi) for helping me get from that door to where I am today. The clock started 13 days ago on my newest chapter and I am excited to see what it holds.

🎉 Hello from my FIRST EVER Partner Day at INBOUND! 🎉 I became a HubSpot customer in December 2013, which makes me a bit of a dinosaur. During my first nine months as a user, HubSpot was just software to me. Good software, sure, but still just a tool to get the job done. And then, in September 2014, I stepped into HubSpot's INBOUND Conference for the first time and everything changed. 👊 HubSpot's founders, Brian Halligan and Dharmesh Shah, rallied attendees to their fight against outbound marketing. 👂 I heard stories from the attendees sitting next to me in sessions about how the inbound methodology saved their businesses. ⚙ I saw the barrage of product updates that were going to transform the company I was working for. And finally, I got it. HubSpot wasn't just a tool, it was an ethos, a community, and an opportunity. 🐛➡🦋 That week changed the trajectory of my career and I went all in on HubSpot. I started Growth Spurt two years ago to be a part of the HubSpot ecosystem and help companies experience the radical transformation that HubSpot makes possible. Today, I'm here at my first ever Partner Day. This is a full circle moment for me and I'm so proud to be here. Another item checked off the bucket list, baby!

HubSpot users, struggling with a growing number of deals in Nurture or On Hold stages? Here’s an easy way to keep your sales team accountable. Because we know no one is regularly checking that SOP you created... 😅 ❤️ #hubspot #salestip #pipeline

Tired of Spending on Ads that Don’t Work? What if I told you that you could get high-quality leads on LinkedIn for free? ❌No ads. ❌No cold emails. ❌Just one platform and one strategy. In 7 days, Oluwapelumi Akintoye ® 🔴 is launching the LinkedIn Client Quest Bootcamp to show you how to: ❓ Generate quality leads without spending a dime. ❓ Build authority in your niche with strategic content. ❓ Close deals directly from LinkedIn connections. This is your chance to learn an organic lead generation strategy that actually works. Ready to stop wasting money on ads and start closing deals on LinkedIn? 🔗 Sign up here: https://lnkd.in/dbibYRrk

Why half of the industry fails when scaling their business.. “Facebook doesn’t work for us” “YouTube is too broad” “Our ideal clients aren’t on Instagram” How can you blame a platform? While there are others generating millions on dollars through these platforms doing the exact same thing The real issue is actually that: 👉 People can’t understand your offer 👉 The positioning for it is completely off 👉 And because of that, no one likes your copy This happens with lead generation, too... Even though we CRUSH automating lead generation and get it firing in both b2b and b2c markets... We still get the occasional special person that says “We tried VA’s and these lead generation tactics, it doesn’t work for our market”. Our response is always: “Ok - show me what you guys were doing and let’s see why” 99.99% of the time, it’s not that lead generation strategies “doesn’t work” in their market.. It’s that they hire the wrong fit without any SOP’s or clear management and whats even worse is that when it doesn’t work for a couple of days or even a week they stop and try to do something else If it’s working for everyone else, but it’s not for you, then there’s a pretty good chance the reason is you Just get help with it Face the truth and you will actually improve 🤞🏻