Niklas Buschner 🔮’s Post

As a growth marketer, I don't like % of ad spend fees. I've seen them cause devastation too many times... Here's what usually happens: Agency or freelancer achieves great results in the Ad account. They start raking in 15k... 25k... 50k/month+ in Ad spend fees. It feels great! for a little while... Then, like a copy and paste story, the client realizes they can hire in-house and save $300k/year in marketing spend. Despite ROAS or CPA being in a good spot, they fire the Ads vendor. Copy their templates, playbooks, and practices. Bring an in-house resource in for 6k - 12k/month flat. Their performance usually isn't quite the same 6-months later, but it's rare for it to completely fall off a cliff. Agency or freelancer is left scrambling, trying to find their next client. What I personally try to focus on is building long-lasting, fruitful relationships. I abandoned percentage of ad spend fees a LONG time ago. I only charge flat rates depending on spend level. The result? Multiple relationships that have lasted YEARS. Not months. Because at the end of the day, who the hell wants a variable cost on their balance sheet at the end of the month?

I have seen agencies and greedy freelancers advising clients to put money in ADs, even if they do not have a solid organic platform and a landing site / page which works. They initially see an uptick in conversions, but as soon as the ads stop, they are back to zero! Unsuspecting and less informed business owners are being pushed into ads by unethical greedy crooks so they can make their % of ad revenue. Small and Medium business owners, beware of any posh sounding Digital Marketing Expert (read crook) who suggests you to run ads without growing organically!

Are you running Google ads in-house, but a bit stuck on how to scale? Have you got an agency or freelancer running your Google ads - but feel baffled when you catch up and unsure of what’s next? Maybe you’re a freelancer helping a client with ads but want a second opinion… Well - this is how we can help: Google Ads Power Hour: This is a one hour spot check where we can help you get unstuck with a single issue - for example, understanding performance, looking at a single campaign or maybe a quick spotcheck Google ads mini audit You give us access to your account and we will record a 30 minute video run theough issues and recommendations. Great for small campaigns and quick fixes Google ads full audit The full works! If you’re looking to completely improve your Google ads this one covers not just your ads account, but recommendations for your sales funnel, conversion rate optimisation and loads more We also offer training for indivuals, teams and freelancers. Want to know more? Feel free to drop me a DM.

How I Turned Shiny Object Syndrome into a High-Income Skillset. I remember when I was struggling as a freelancer... Truth be told, I was unsure of what to offer clients that they would actually pay for. I had learned a zillion different marketing techniques and tactics but how was I supposed to get paid well for all of this? It took me about 2 years to understand what digital marketing really was and what clients actually wanted to pay for. Ultimately, I found that they mostly needed help generating more leads and also converting those leads into customers. They needed a proper marketing funnel. They needed a way to get strangers to know about them, like them and trust them enough to make a purchase. They also needed a lot more traffic-generating content. People who fail at digital marketing do so because they often use the wrong tactic at the wrong time. They don't know where their customer is in the buyer's journey so their copywriting or their Facebook Ads fall flat. Once I learned how to help a client design, build and optimize their marketing funnel I became their greatest asset. I realized that offering this as a service was truly potent in our era. With a working funnel, it becomes very profitable to create online content and start running digital advertising campaigns. Comment your thoughts on this!

Tired of running #paidads that DON'T work? Looking for a way to reliably send #hotleads and #customers to your #squeezepages, #salespages and #websites? Whether it's #coaching, #consulting, #onlinecourses (and many other types of #onlinebusiness)... Meta ads are one of the best ways to reliably acquire leads and customers for your online business... But ONLY if you do it correctly! See, the thing is, most businesses try 1 or 2 ad campaigns that don't work, and so they give up, assuming that ads don't work. This couldn't be further from the truth! All you need is the correct "trifecta" of marketing, message, and media, and your ads are GUARANTEED to perform! And it's a lot easier than it sounds. I mean just check out the click rates on my newest campaign in the image below. The absolute lowest is 8.75% That's almost 3X what's considered "above average". Now, let's say 250 clicks get you 25 leads, costing £30. Those 25 leads get you one customer. And the average LTV of your customers is £100 That's £70 in pure profit per day, for every £30 spent. Not bad right? Better yet, you won't even need to do ANY of this yourself. You won't need to write any ad creatives Or any sales copy And you won't even need to choose the right market that will respond to your offer. I'll do it all. (And I'm not like many freelancers out there who charge "by the ad creative" or the campaign) I will get you a steady stream of HOT leads for your business, or your money back. You won't need to have ANY input whatsoever. And you won't need to worry about HOW it's done (although I can certainly show you if you're interested) All you need to be willing to do is set aside enough ad spend (plus my fee), and the process will be automatic. Just bear in mind, that this is more for businesses who are at least around the $10K/mo mark. If you're just getting off the ground, this won't be for you. But if you are fairly established... And if you want to open up an entirely new avenue of hot leads for your business... Send me a DM and we can talk. Speak soon P.S. If you've got any questions about HOW I run ads, leave them in the comments. My advice is totally FREE - (as long as you keep it in my comment section!)

"Are freelancers more effective than marketing agencies for Google ads?" Is it true that freelancers outperform agencies when it comes to managing Google Ads accounts for e-commerce stores? Expert entrepreneur M 30 shares his experience of achieving a 20x ROAS with a freelancer compared to multiple failed attempts with marketing agencies. Discover why prioritizing expertise over portfolio size can lead to greater success for your online business. #FreelancersVsAgencies #GoogleAds #EcommerceSuccess Answers: https://lnkd.in/dZvh2W8i Community Source: https://lnkd.in/gkS3ZERH

Here’s a great opportunity every freelancer or solo marketer should be taking advantage of as we enter Q4: 💡✨ Reaching out to current clients, dormant clients, and past prospects to see if you can help with one of two things: 1️⃣ Marketing plans for next year 📈 2️⃣ Using up any remaining budget for their current fiscal year 💰 Both of these concerns offer you a great opportunity to reconnect with both current and dormant clients (and even new prospects) and see how you can help. In terms of planning, a very short email like this can be very effective: Hi Jill – I figured you guys might be deep in planning mode for next year. Have you thought about doing a white paper on X? Hi John -- I figured you guys might be deep in planning mode for next year. Back in the summer, you’d mentioned you wanted to do a [deliverable] on [topic]. Would you be interested in doing a roadmapping session with me to brainstorm some ideas and come up with an action plan for Q1? On the budget issue, many companies have a “use it or lose it” approach to budgeting. Whatever budget they don’t use won’t roll over to the following year. ⏳ So now is also a perfect time to plant that seed: Hi Maria – Some of my clients currently have content marketing dollars they’re trying to use before the end of the fiscal year. Are you in a similar situation? Hi Ruben – Based on the work we’ve done together this year, I have some specific ideas I wanted to run by you. Do you have any content marketing dollars you’re trying to use before the end of the fiscal year? Take advantage of trigger events to bring ideas to the table. Be an advisor. Be proactive. And don’t assume that your clients have already considered these ideas. They’re so busy putting out fires and wearing multiple hats, they often forget about these things. Make their lives easier by reminding them of how you can help. 🙌 #Q4Planning #FreelancerTips #MarketingStrategy

Setting the right prices is essential to succeed as a Google Ads agency or freelancer. When I started out working for myself I had no idea what my value is. So I started charging a low hourly rate. Also because I needed clients. But as your business progresses, so should your pricing strategy. And it's about more than just increasing your hourly rate. If you don't adjust you will be going in circles. ➡️ Lots of work. And little savings. In my newsletter issue tomorrow I will share the pricing strategy that got me out of the work revenue spiral. And how you can apply it for your clients. sign up here: https://lnkd.in/e9RyaFsi